Dopo le palline colorate a San Francisco, i getti di colore tra i palazzi girato a Glasgow, ecco i coniglietti a NY, l'ultimo film di Sony Bravia. Play-doh è il titolo, per il materiale usato. Tutta plastilina, niente 3d. Incredibile.
'The BRAVIA advert is made up of stop frame / motion animation, in which objects are moved by very small amounts between individually photographs frames – a very long and arduous process. Over a period of three weeks, 40 animators were responsible for 189 2ft bunnies, 150 1ft cubes, a 30ft giant rabbit and a 10ft x 20ft purple wave – all made from 2.5 tonnes of plasticine. Never before have so many animators worked together on the same scene. For one of the multiple bunny scenes, four hours was spent with around 40 animators and sculptors to generate four seconds of footage. Up to six cameras recorded each shot and the final 60 second spot will be constructed of approximately 100,000 stills.'
La musica è un pezzo del 67 degli Stones, She’s A Rainbow.
Una versione del video con risoluzione più alta vale la pena di vederla su www.bravia-advert.com, Passion Pictures, and adcritic.com. See the Play-Doh ad as a 6 mb quicktime video at Ads of the World.
Ho trovato anche il making of. Da vedere.