mercoledì 31 dicembre 2008

BEST NEW YEAR COMMERCIAL



Il 2008 è stato un disastro. Tutti sono ansiosi di liberarsene, su facebook impazza il gruppo Mandiamo il 2008 affanculo. Il problema è che non siamo per niente sicuri che il 2009 sarà meglio. Anzi, ci sono esperti di finanza che prevedono il peggio verso la primavera prossima. Negli ultimi giorni è esplosa anche la situazione di Gaza. C'è in giro come fastidiosa sensazione di catastrofe imminente. Questo mi ricorda la famosa notte del millennium bug, il 31 dicembre del 1999 - sono già pasati dieci anni? Ci avevano messo in testa che i sistemi informatici sarebbero saltati, e che nessuno poteva prevedere cosa sarebbe successo. Mi ricordo che i miei colleghi IT si fecero la notte in ufficio, pronti al peggio. La più bella rappresentazione di quella enorme frottola la mise in scena la Nike, in un fantastico commercial di Spike Jonze, passato solo una volta in tv. Forse la più efficace messa in scena del celeberrimo Just do it. Succeda quel che succeda, the runmust go on. on questo, buon anno a tutti. The Blab.

martedì 30 dicembre 2008

A DANGEROUS NEW YEAR'S MORNING.



Alka Seltzer, che da noi era usata per l'indigestione, in alcuni paesi come l'Unione Sovietica è stato per decenni il rimedio più popolare per il doposbornia, l'hangover. L'Ucraina ha ereditato questo posizionamento, e questo annuncio della Provid di Kiev ne è l'ultima versione post natalizia.

Advertising Agency: PROVID (Kiev, Ukraine)
Agency website: http://www.provid.com.ua
Creative Director: Kirill Chichkan
Art Director: Denis Music
Copy-writer: Sergii Zinoviev
Photographer: Igor Chursin
Post Production: Denis Music
Published/Released/Aired (Month, Year): December 2008

domenica 28 dicembre 2008

VOLKSWAGEN GOLF VI. THE FIGHT

Come possono i progettisti della nuova Golf VI migliorare se stessi? Lo spiega questo filmato di DDB London, con un concetto zen in salsa matrix.



Client: Volkswagen
Agency: DDB, London
Copywriter: Sam Oliver
Art Director: Shishir Patel
Agency Producer: Lucy Westmore
Production Company: Stink
Director: Ivan Zacharias
Director of Photography: Jan Fleck
Producer: Nick Landon
Editor: Fillip Malasek
Post Production: The Mill
Sound: Jungle Studios

sabato 27 dicembre 2008

TOP FIVE SECONDO ADAGE

Advertising Age ha messo in un video le migliori cinque esecuzioni creative del 2008: lo split screen di Goodby, Silverstein & Partners' per la NBA, il nuovo soggetto Skittles di TBWA/Chiat/Day,The Barbarian Group e le magliette con le notizie preferite, la campagna creativa di Barack Obama e il filmato Destiny per Nike, di David Fincher.

martedì 23 dicembre 2008

ONE YEAR OF GUERRILLA AND VIRALS

Bloguerrilla.it ha selezionato e montato le più interessanti azioni di guerrilla advertising e alcuni virals del 2008. Tra gli altri, diesel, samsung, gazzetta dello sport, nokia n96, taxi, nike, whassup per obama, dexter. C'è anche un superclassico come Will it blend.

lunedì 22 dicembre 2008

THE DISAPPEARANCE OF THE GORILLA

Decisamente il 2008 è stato l'anno del gorilla. Dopo aver vinto Epica e Cannes, il filmato di Juan Cabral ha ispirato decine di spoof. Era ora di scomparire.



International Fund for Animal Welfare
Agency: WWAV Rapp Collins, London
Creative Team: Magnus Thorne, Paul Turner
Production Company: 2am Films, London
Director: Harry Dwyer
Producer: James Sorton
DP: Liam Iandoli
Production Designer: Sophie Becher
Editor: Kevin Palmer at Marshall Street
Post Production: Prime Focus
Post Production Producer: Angela Lyttle
Telecine: Vic Parker
Flame Op: Pete Young
Sound Design: Parv at Wave

giovedì 18 dicembre 2008

LEVI'S VIRAL. WATCH YOUR STEP

I cosiddetti virals si stanno sempre più avvicinando a una estetica da paperissima. Una innocente ripresa delle figliolette si trasforma in una specie di video dell'orrore - ma non proprio. Del resto, dopo che i ragazzi di Levi's hanno attraversato i muri, possono anche sopravvivere agli schianti.

mercoledì 17 dicembre 2008

FAI QUALCOSA PER LA NATURA QUESTO NATALE

Un modo per diffondere un virale: BBC ha messo sul suo sito questo delizioso video, chiedendo di diffonderlo e farlo diventare il numero uno per i click. 'Fai qualcosa per la natura questo Natale. Ever wonder how all those creatures are coping outside while you're indoors all cosy, eating your Christmas dinner?'

http://www.bbc.co.uk/breathingplaces/



Agency: The Viral Factory, London Production Company: The Viral Factory, London

PROVA D'ESAME

E' dell'anno scorso ma lo posto adesso perchè leggo che ‘Prova d’esame’, realizzato da Leo Burnett per la Scuola d’arte drammatica Paolo Grassi, è l’unico film italiano a essere stato pubblicato tra i primi 100 del Gunn Report 2008(ha vinto anche un argento all’Epica Award 2007 e ai Clio Award 2008 e l’oro all’Adci 2008.)
Bello, toccante. Ma la domanda è sul suo talento di attrice: la storia è vera, e lei l'ha raccontata bene? O si è inventata tutto? O meglio: chi l'ha scritto, cosa vuole che pensiamo? La prima o la seconda ipotesi? O vuole che noi pensiamo che non si possa capirlo? Ma il sorrisetto finale, che mi sembra più di furbizia che di sollievo, mi fa pensare alla seconda. E se lei si è inventata una storia così, facendo morire suo padre per evitare il furto della vespa, sarà anche una brava attrice, ma meglio non incontrarla sulla propria strada.

(Un commento su Youtube: Questo video è orribile. Falso. Finto. Scredita la Paolo Grassi. Un altro: grande video, lei ottima recitazione a pensare che è soltanto al secondo anno. bravissimi vi stimo.)



Direzione creativa Sergio Rodriguez ed Enrico Dorizza.
Produzione Bedeschifilm
Regia di Andrea Cecchi.

martedì 16 dicembre 2008

BEST CHRISTMAS CARD



Twas the night before Christmas,
when all through the house
not a creature was stirring,
not even a mouse.

Stockings were hung
by the chimney with care,
as the microwaves' thrum
was filling the air.

-----

Made in AKQA

Executive Creative Director: James Hilton
Creative Director: Colin Byrne/James Capp
Agency Producer: Mays Al-Ali

Produced by Bikini and AKQA.FILM
Director: Jonty Toosey
DOP: Bruce Jackson
Producer: Phil Barnes
Art Dept: David Rosen
Executive Producer : Kate Elson

Edit by Cut And Run
Editor: Ben Campbell

Sound design by Adelphoi
Sound designer: Shervin Shaeri
Producer: Sean Atherton

Post Production/TK by Rushes
Producer: Carl Grinter

Cameras supplied by Take2
Lighting supplied by Aim Image & Arri Focus
Filmed at Pinewood Studios, London

DID YOU KNOW?

AMNESTY INTERNATIONAL. WHAT CAN I DO?



Client: Amnesty International
Agency: Mother, London
Producer: Ed Sayer,
Lucy Gossage
Production Company: Academy Films
Director: Kim Gehrig
Director of Photography: Mattias Montero
Post Production.VFX Company: Smoke & Mirrors,
Rushes/Framestore
Flame Artist: Marios Theodosi
Editorial Company: Final Cut
Editor: Joe Guest
Audio Post: Factory
Mixer: Ben Firth
Music Artist: Michael Stipe
Song: Until the Day is Done

lunedì 15 dicembre 2008

CANE O PESCE?

Non è un errore di battitura. La domanda è veramente questa: cane o pesce?



E se invece guardate qui, il finale è un po' diverso.

Agency: Almap BBDO, São Paulo
Production Company: Rebolucion, Buenos Aires
Director: Armando Bo

SONDAGGIO: VINCE TWINGO

Il sondaggio premia Twingo, con il 14%, seconde a pari merito Golden Lady e Durex. Twingo non era il mio preferito, ma se ha vinto qualcosa significa. Dal punto di vista creativo non è che sia così straordinario, ma la complicità simmetrica tra genitori e figli - la mamma che non si scandalizza per la figlia, il figlio che non si scandalizza per il padre - promette una vita più leggera e meno complicata per tutti. Le donne, specie leggendo i commenti, mi sembra abbiano scelto più Golden Lady. Durex, che è tra i miei preferiti, è piaciuto, ma forse è un tantino troppo sofisticato. Vedo che Nokia, che io consideravo interessante, non ha mosso nessuno.

venerdì 12 dicembre 2008

LE MIGLIORI DEL MESE? VOTATE

Una selezione delle campagne tv del mese. Votate la migliore sul sondaggio. Non le ho inserite tutte, perchè alcune sono veramente fuori classifica.

AN INSTABLE WORLD

Le borse sono volatili, i mercati tremano, le economie vacillano. Mi sta venendo la grande depressione.



Agency: Duval Guillaume, Brussels - Head Of Creative Services: Marc Van Buggenhout - Creative Director: Dirk Domen - Art Director: Henry Scott - Production Company: Czar.Be, Brussels - Director: Koen Mortier - Executive Producer: Ruben Goots - Producer: Sophie Casse - DP: Nicolas Karakatsanis

giovedì 11 dicembre 2008

MAD MEN, SEASON 2


Mad Men, cioè gli uomini di Madison Avenue, serie premiatissima sulla pubblicità - e l'America - degli anni 60, riparte il 28 dicembre su Cult (canale 142 di Sky). Protagonista sempre Don Draper, direttore creativo dell’immaginaria agenzia Sterling Cooper. Ne parla oggi repubblica con un intervista allo sceneggiatore. La seconda stagione è annunciata da una campagna con il claim ‘Fatevi ingannare dalle apparenze’ declinata su diversi media: outdoor, affissione dinamica
campagna virale sui siti di informazione, cultura
e spettacolo con supporto di .Fox Networks. Su internet sarà
presentato anche un minisito all’interno del portale web dei canali
Fox Channels Italy dove si potrà partecipare a ‘Roba da Mad
Men’, un concorso a premi direttamente dagli anni ‘60.

mercoledì 10 dicembre 2008

DISCOVER AGAIN

Scoprire una band mai sentita. Assaggiare un cibo senza neanche capire cos'è. Vedere una cosa mai nemmeno immaginata. Provare un'emozione a cui non si sa nemmeno dare un nome. Può far paura. O far sentire vivi.



Agency: BBDO Canada, Toronto - Creative Director: Ian MacKellar - Copywriter: Rachel Abrams - Art Director: Linda Carte - Production House: OPC, Toronto - Director: Steven Diller - Song: "A Blueprint" by Fear of Music.

martedì 9 dicembre 2008

SONY ZOETROPE IN ITALY



La campagna globale Sony Bravia continua in Italia. Le riprese del prossimo spot sono avvenute nei giorni scorsi a Venaria Reale, in provincia di Torino. Protagonista della campagna globale, in onda in primavera, Kakà. Per presentare il Motionflow 200Hz, nuova tecnologia di ripresa per eventi sportivi o film d’azione perché moltiplica i fotogrammi, Fallon London ha allestito nella piazza di Venaria un Bravia-drome di dieci metri di diametro in grado di girare a 40 chilometri orari. Un macchinario di dieci tonnellate ispirato allo zootropio inventato nel XIX secolo, precursore della macchina da proiezione cinematografica. Lo spot è diretto da Vernie Yeung e girato con macchine da presa Sony F35 Professional Hd.

WHICH GIFT YOU'RE THINKING ABOUT? BEWARE OF THE DOGHOUSE

Se stai cercando qualcosa per lei, tieni presente la prima, fondamentale regola: mai fare un regalo utile. Potresti finire nella dog-house. Come mostra questo istruttivo web-commercial di JC Penney.



Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Executive Creative Director: Amie Valentine
CD/Copywriter: Josh Rubin
CD/Art Director: Jason Musante
Head of Digital Production: John Swartz
Integrated Producer: Kwame Taylor-Hayford
Senior Producer: John Doris
Director: Bryan Buckley
Production Company: Hungry Man
Executive Producer: Kevin Byrne
Producer: Mino Jarjoura
Post Production: Big Sky
Editor: Chris Franklin

venerdì 5 dicembre 2008

REXONA. TOTALLY HARMLESS

Lovely ads by Unilever Argentina for Rexona antibacterial soap.



Advertiser: Unilever - Brand: Rexona - Advertising Agency: VegaOlmosPonce, Buenos Aries - Director: Nico & Martin - Production Company: Primo, Buenos Aires - DoP: Cristian Cottet - Editor: Patricio Pena - Post Production: Bitt Animation / Che Revolution Post

giovedì 4 dicembre 2008

LOVE FOR ALL. HOLY MARRIAGE

A very surprising marriage, created by Farfar for Bjornborg.
Bjornborg produces, markets and sells brand clothing, footwear, bags, eyewear and fragrances. http://www.bjornborg.com/en/Love/film/



Agency: Farfar, Stockholm - Creatives: Farfar - Production Company: Hobby Film, Stockholm - Director: Hobby - DP: Kjell Lagerros - Editor: Gregers - Sound Design: Frippe - Song: True Colours by Ane Brun

WAKEBOARD IN VENICE

Il video ha fatto il giro del mondo: wakeboarding in Piazza San Marco, grazie all'acqua alta. Sembra l'impressa del solito pazzoide. In realtà è Duncan Zuur, uno stunt di Red Bull, come si vede da vari dettagli, t-shirt, tavola, casco. http://www.redbull.com/#page=MediaSec

domenica 30 novembre 2008

BRUCE LEE PING PONG VIRAL

A viral for Nokia N96 recreates Bruce Lee to play a stunning ping pong match.

IKEA IS YOU

IKEA Germany transformed the IKEA catalogue into a 3D installation, creating a replica of the catalogue cover and taking it on tour in shopping malls. People were invited to have their photograph taken on the catalogue cover. Five days later they were able to visit their local IKEA store to pick up their personalised version of the catalogue featuring their own photograph. 7,120 people had their pictures taken. 4039 of them picked up their personalized catalogue at IKEA.



Agency: Jung Von Matt, Hamburg

BEST SNOW COMMERCIAL

venerdì 28 novembre 2008

IT'S SNOWING TODAY, IN MILAN

Snowplough. Classic Volkswagen ad, Bernbach, 1962.



Audi classic ad


Mercedes 4 matic





California Lottery


Miller lite


Heineken

mercoledì 26 novembre 2008

WHERE WERE YOU WHEN YOU HEARD THE NEWS?

Sono sicuro che te lo ricordi: dov'eri l'11 settembre del 2001? Se lo ricordano tutti. Io ero perso in una lunga, noiosa riunione con il marketing di un'azienda, al settimo piano di un palazzo bianco nel centro di Milano, mi ricordo anche l'irritazione crescente per una serie di obiezioni insulse che stava distruggendo un'idea - quando un tipo è entrato e ci ha detto: un aereo ha centrato le torri gemelle a New York. Cosa? Chi? Non si sa bene, un incidente, un dirottamento, ci sono migliaia di morti. Ma qualcuno, molto ligio, sembra impossibile, ma ha detto: su, per favore, finiamo il nostro meeting! Io ero già via con la testa. Dopo un po' rientra: un altro aereo, e uno sul pentagono, e altri sono in volo. A questo punto nessuno riesce più a stare seduto, la riunione viene aggiornata, mi ricordo perfettamente che sono sceso, i taxi non si trovavano, c'era un silenzio irreale, la gente guardava le tv nelle vetrine. Era un bel pomeriggio di settembre, ho fatto a piedi una mezz'ora di strada, e guardavo in cielo, con una sensazione di imminente catastrofe, guardavo il cielo pensando che da un momento all'altro avrei visto, come in uno dei miei incubi, un aereo che esplode mentre lo sto guardando, e i pezzi mi precipitano davanti.
Dov'eri, quel giorno? Scrivilo.

Bella questa campagna della BBC.



Agency: RKCR/Y&R, London
Creative Director: Mark Roalfe
Art Directors: Mike Boles, Jerry Hollens
Producer: Ella Littlewood
Production Company: Red Bee Media, London / Another Film Company, London
Director: Steve Reeves
DP: Alex Melman
Editor: Scot Crane @ The Quarry
Post-Production: Glassworks
Audio Post-Production: Wave

martedì 25 novembre 2008

365988 POSTS TO READ. THE FUTURE LOOKS BRIGHT

Nice tv ad by Norwegian energy group Statkraft.



Client: Statkraft
Title: Future
Agency: DDB, Oslo
Copywriter: Magdalena Kamøy / Joachim Bjørndahl Art Directors: Joachim Haug / Kenneth Lamond Johansen Production Company: Motion Blur, Oslo
Production Company: Motion Blur
Director: Joachim Haug / Kenneth Lamond Johansen

EPICA 2008 ITALIAN WINNERS

TVC: Kellogg Coco Pops, Any single breakfast,
Leo Burnett Milano.
Creative Directors: Rodriguez-Dorizza Art: Alessia Casini Copy Paolo Guglielmoni.
Produzione: Bedeschi Film.


PRINT: Bloodbusters, Believe us
Leagas Delaney, Milan,Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri, Copywriter: Stefano Campora



PRINT: Nycomed, Breaktrough pain, Sentrix Europe Mi,
Creative Directors: Clayton Love, Silvana Vescovi
Copywriter: Clayton Love, Art Directors: Marco Adelfio, Nathalie Garcia, Lorenzo Oleotti, Silvana Vescovi


EPICA D'OR 2008 WINNERS PREVIEW

Official release: november Friday 27th.

TV COMMERCIAL: Volkswagen Polo, Singing Dog, DDB London


PRINT: Marmite Snacks, You'll either love them or you'll hate them, Ddb London



John Lewis, Liverpool One, Lowe Londra



INTERNET SITE: Absolut Vodka ʻMachinesʼ, Great Works.
http://absolut.com/absolutmachines/

lunedì 24 novembre 2008

AN ITALIAN AGENCY WINS THE BEST FILM ONLINE AT EPICA

Un'agenzia italiana premiata all'epica in una categoria prestigiosa, il web film. Diesel Kids è stato giudicato dalla giuria di Epica, che ha concluso i suoi lavori ieri, miglior film europeo on line (download su www.dieselkids.com).



La realizzazione si deve alla piccola agenzia milanese Abstract:groove in collaborazione con il Diesel Creative Team. Il video unisce tecniche e stili differenti come live action, stop motion, motion graphic e 3d. Per lʼagenzia hanno lavorato lʼart director Luigi Pane, anche regista, con il direttore della fotografia Luca Fantini, lʼexecutive producer Giada Risso e il producer Mauro Mastronicola. Vichie Chinaglia, Vito Dʼambrosio, Luca Siano, Valentina Vicini si sono occupati degli effetti visivi e dellʼanimazione 2d e 3d.

venerdì 21 novembre 2008

ELF YOURSELF, SEASON 3



Which is the most popular viral application ever? Surprisingly, Elfyourself. Last year, 123 million elves were created, and the ElfYourself.com website recorded 193 million unique visitors in 2007, up from 36 million in 2006. So, OfficeMax is bringing back its viral-video hit promotion for the third year. 95% of last year's elf-watchers said they wanted the promotion to return. With a new technology, the elves that consumers put their own faces on can now be downloaded, e-mailed, posted and embedded in web pages. There are four dance videos -- disco, country, Charleston and classic -- which can accept five different faces. A one-time upload puts the five faces into all four dances. In just the first four days since launching ElfYourself.com, traffic is already tracking higher than last year.

BIKEMI





La prima volta l'ho visto a Lione, due anni e mezzo fa, facilmente ho staccato la bici e ho girato felice in mezzo ai due fiumi e su per la salite. E mi sono chiesto, ma a Milano lo faranno mai? Poi una domenica a Parigi, quest'estate. Ho litigato parecchio con la palina telematica e la carta di credito (devo aver sbagliato qualcosa perchè alla fine ho pagato quasi 90 euro per un giorno con tre bici), ma mi sono pedalato tutta la città, ho visto decine di posti-bici e centinaia di persone in giro. E mi sono di nuovo chiesto, ma a Milano? Ce la faremo? Mi ricordo di quella volta, quanti anni fa, che vennero messe a disposizione delle bici gratis e nel giro di un giorno le avevano rubate tutte. E negli ultimi mesi si parlava di difficoltà, di rinvii. E invece, tra le tante brutte notizie, ecco finalmente. Debutta il 28 novembre BikeMI. Il servizio di biciclette pubbliche sarà gestito dalla società pubblicitaria di outdoor che in cambio ha ricevuto spazi pubblicitari speciali in città. Il servizio inizia con 65 stazioni e 800 bici, che
il mese prossimo diventeranno 1300. A fine 2009, verrà ampliato a 5.000 bici e 300 stazioni.I mezzi sono brandizzati con il marchio di Atm. La campagna pubblicitaria, stampa e affissione, curata dall'Art Directors Club, è fatta di una decina di soggetti. Agli annunci hanno lavorato lʼart Gianluca Chinnici e il copy Umberto Bartolini, insieme a Marco Cremona e Stefano Colombo. Belle le head, annunci un po' esilini. In mezzo al traffico, in auto, ho fatto fatica a vederli e leggerli. Magari, andando in bici si vedranno meglio.

giovedì 20 novembre 2008

MTV. BIG TOBACCO REALITY SHOW

MTV and Truth - the nation’s largest youth smoking prevention campaign - launched "The Blaze", a four part reality show that plays by the same rules as Big Tobacco. First aired during The Real World Road Rules Challenge "The Island". Read more here

Agency: MTV
Writer/Director: Alan Harris

Teaser


episode 1


Boulder Push requires two contestants to push against a huge boulder in opposite directions in order to move the boulder into their corner. When the contestants balk that the task can’t be done, the host reassures them that it is only a “light boulder” and the camera shows it labeled as such. After one of the contestants is crushed with the boulder, the voiceover explains that “Big Tobacco labels cigarettes as light and ultra-light even though they can be as deadly and addictive as regular cigarettes.”

episode 2


Chemical Pass challenges two contestants to fill a cup on one end of a course with a variety of chemicals from bottles placed on a table at the other end of the course. The catch is that the contestants can only use their “own body, and the clothes [they] have on.” After they attempt to transport formaldehyde in their mouths, or try to grab caustic formic acid with their hands, or splash radioactive polonium 210 in their eyes, the contestants can’t complete the task and lay on the ground writhing in pain. The voiceover explains that “of course this wouldn’t happen from smoking, but these [chemicals] and more than 4,000 other chemicals, can be found in cigarettes or cigarette smoke.”

episode 3


In Name Change one contestant is challenged to take on the “Flight of Death”, by climbing 50 feet up a platform and attempting to jump for a gold ring 10 feet away -- with no net beneath him. After he misses and his broken legs are tended to by the paramedics, the host tells another contestant that his “challenge is totally different. It’s called Leap of Fun.” In fact, the challenge is exactly the same and has the same results. The voiceover reveals that “In 2001, a Big Tobacco executive said changing the name of their company could, quote, ‘focus attention away from tobacco.’”

episode 4


In Mystery Pool two contestants are asked to swim to the bottom of a pond and collect as many gold coins as they can in 30 seconds. The pond is black and oozing and contains what appears to be a sea monster, judging by the tentacle sliding through it. The host explains that he is “not legally obligated” to tell them what is in the pool. After the contestants jump in and are given their 30 seconds of collection time, the host calls them back, only to be answered with a burp from the “pond monster”. The voiceover says that “Products like chips and cereal list ingredients on their labels, but cigarettes, a product that kills a third of its users, doesn’t.”

mercoledì 19 novembre 2008

SINGING IN THE GAME

A pair of lips is walking down the street singing Aha’s “Take On Me”. The ad is for Xbox 360 Lips, the singing game that offers wireless motion-sensitive microphones and the ability to sing along with 40 preloaded songs or your own digital music collection, due for release on November 21.



Agency: T.A.G., San Francisco,
creative directors: Scott Duchon, Geoff Edwards, John Patroulis
Art director: Nate Able
Copywriter: Mat Bunnel.
Production: MJZ
Director: Tom Kuntz
Editing: Steve Gandolfi at Cut & Run.

Another 'singing in the game' ad is for Bol.com. Nice.


Agency: Etcetera, Holland -
Creatives: Stan van Zon, Gido van der Vlies -
Direction: Minivegas -
Post: Hectic Electric & Minivegas -
CG Supervisor: Maarten Boon

martedì 18 novembre 2008

HELPING CHILDREN OR KILLING CHILDREN?

Two different ways of talking about children.

Zimi's story. Recorded for One Laptop per Child in South Africa. The impact of OLPC on education and one child's life. Read more about the project


Agency: Taxi, NY

The hunting. The shocking but real dialogue that features in this film gives a clear indication of how the UK today is demonising children.


Agency: BBH, London

ZUNE. ASSPAINTING


Zune Paint from Sibling Rivalry on Vimeo.

Spec ad for Zune-art.net. Directed by Sibling Rivalry
Music: Digitalism- Pogo (Shinichi Osawa Remix)
See our work at: siblingrivalrytv.tumblr.com/

READING THE STREET




Beautiful concept.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Art Director: Sven Klasen
Copywriters: Markus Steinkemper, Toni Selzer
Client Consultants: Marco Golbach/Dirk Spakowski/Bas Verdoorn

lunedì 17 novembre 2008

SHOULD HAVE GONE TO SPECSAVERS

The claim "Should have gone to Specsavers" is getting more and more popular. The Specsavers in-house creative team released a viral sending up Barclaycard's 'waterslide' ad. The viral, filmed in the company's Guernsey offices, was completed in two days on a shoestring budget.In this version of the story, the hero launches himself into a chute which ends up in a manky skip.
Specsavers creative director, Graham Daldry, said: "The Barclaycard ad was like a gift to us. Their man could've so easily been cast for Specsavers." The viral, put on Youtube, has been sent around by the digital agency I-Level.

The spoof


Agency Specsavers Creative
Creative Director Graham Daldry
CW/Art Director Michael Hutchinson, Naomi Bishop
Producer Lindsay de Sausmarez, Louise Fletcher
Director/Editor Chris Denton
Music Angel's Egg
Composer Simon Bass

The original Barclay's ad

THE KIDS YOU KILL NEVER LEAVE YOU



Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Agency: Colenso BBDO, Auckland

via ScaryIdeas

venerdì 14 novembre 2008

WHAT WERE YOU DOING THE DAY THE ALIENS INVADED?

Frightening commercial for Resistance 2.



Agency: TBWA, London
CD: Al Young
Creatives: Lee Tan, Graeme Bowman & Senan Lee
Agency Producer: Esme Fisher
Production Company: Joyrider
Director: Reuben Sutherland
Producer: Spencer Friend
DP: Jonas Mortenson
Editor: Reuben Sutherland, Joyrider
3D Animation: Matt Westrup, Russell Boyd, Joyrider
Compositing: Reuben Sutherland, Joyrider
Grading: Joyrider & The Mill

TOYOTA. COCONUTS

Aborigens of an unknown island have understood the real utility of a car.



Agency: Saatchi & Saatchi Australia
Creatives: Steve Back (Executive Creative Director) - Dave Bowman (Creative Director) - Eron Broughton (Art Director) - STEVE MAY (Copywriter) -
Director: Hank Perlman
Production Company: Prodigy Films/Hungry Man

giovedì 13 novembre 2008

CRUCIFIED WOMAN.




'Who will pay for man's sins?'
It's the headline of the campaign that 'Telefono Donna', an italian organization for woman rights, has proposed to Milan public admnistration. November 25th is the Day against Violence on Women. The ad is raising a strong discussion among opposite political parties.

IRAQI WAR ENDS.



A spoof edition of the New York Times announcing the end of the war was distributed yesterday in Manhattan, creating some buzz.
The paper is dated July 4, 2009, and imagines a liberal utopia of national health care, a rebuilt economy, progressive taxation, a national oil fund to study climate change, and other goals of progressive politics.

EXPECT MORE FROM YOUR MOUSE.

Funny viral to promote the bluetrack technology mouse by microsoft.



http://www.microsoft.com/uk/hardware/mouseandkeyboard/bluetrack/default.aspx
'Better than optical. Better than laser1.'
Welcome to a world of ease, with BlueTrack™ Technology. Only available from Microsoft, this new tracking technology allows you to use a mouse on virtually any surface. So you can work with confidence wherever you are – from a granite countertop to an airport bench, or your living-room floor.

THE SECRET



I love this ad. I don't know whether the poster was originally ripped or not, but this way the meaning is more evident and powerful. Beware of who wants to tell you the secret. The secret doesn't exist. It can't be told. Or, better, must be discovered by oneself.

Via Antisanti

mercoledì 12 novembre 2008

COLD, RAINY, BORING, DISGUSTING NOVEMBER.

An ode to november.



Client: The Royal Agricultural Winter Fair
Agency: zig
Executive Creative Director: Martin Beauvais
Creative Director: Writer Aaron Starkman
Creative Directo: Art Director Stephen Leps

TOSHIBA. TIME SCULPTURE

Toshiba is airing a TV campaign to promote its home entertainment.
The ad, shot on Toshiba products to showcase their hi-tech capability, manipulates "snapshots of time" using more than 200 camcorders and video data.



Making of.

www.toshiba.co.uk/upscaling

Agency: Grey London
Executive Creative Director: Andy Amadeo
Editor: Christophe Williams/ The Whitehouse
Director: Mitch Stratten
Production Company: Hungry Man
Post Visual Effects/ The Mill

martedì 11 novembre 2008

SNICKERS. TRANSFORMERS



Powerful animation and sound design from Moscow.

Title : Animals
Client: Mars
Brand: Snickers
Agency: BBDO Moscow
Production: Spy films

2007 rugby ad

DOULEUR SANS FRONTIERES. NEVERENDING PAIN



Impressive video concept by TBWA Paris for Douleur sans Frontieres, a french medical organisation.

Agency: TBWA\MAP, Paris - Executive Creative Director: Sébastien Vacherot, Manoelle Van der Vaeren - Art director: Stéphane Lecoq - Copywriter: Alban Pénicaut - Art Buyer: Vanessa Barbel - Director: Philippe Gamer / Fred Remuzat -

NIKE VIRAL. BE INVINCIBLE



The ad, by Nitro, shows Albert Morgan trying on one of Ronaldo's Nike Pro base layer shirts, and stepping out on to the Old Trafford pitch. The viral also features a tribute to a previous Nike viral, where Ronaldinho rebounded the ball to himself off the bar nine times in a row.

IS FOOTBALL A SPORT FOR MEN?



Nice. And true.

Advertising Agency: Mather Communications, Prague, Czech Republic
Creative Director: Will Rust, Jirka Langpaul
Art Director: David Zezula, Marek Hes
Copywriter: Will Rust

lunedì 10 novembre 2008

PHOTOSHOP. FROM VIRTUAL TO REAL


Indonesian studio Art Snob realized this nice poster for Software Asli, a real replica of the Photoshop interface. Colours, brushes, pencils, boxes, a lot of objects and patience to recreate an analogical versione of the popular graphic software.

The making of

via Brainstorm 9

TOBY & SHEILA. A STUFFED LOVE.



Agency Santo, Buenos Aires, who last year launched the famous viral 'todos por un pelo', now created this weird love story among Toby & Sheila, a dog and a (stuffed) duck.

Client Telecom
Product Arnet
Agency Santo
Title 'Toby&Sheila'
Creative Directors Maximiliano Anselmo, Sebastián Wilhelm
Copywriter Hernán Rebalderia
Art Director Santiago Dulce
Tema: Aerosmith - I don't wanna to miss a thing


Todos per un pelo


Todos por un pelo 2
Todos por un pelo 3
todos por un pelo 5

venerdì 7 novembre 2008

MANAMANA' MAMA' LUCCHETTI.

Cinici e divertenti questi film argentini per Mamà Lucchetti. Tra l'altro il jingle, manhà manhà, una vecchia canzone composta nel 69 da Piero Umiliani per il film 'Svezia inferno e paradiso', era la musica di un carosello, ma non mi ricordo più quale. Ed è poi diventato famosa in tutto il mondo per una esecuzione dei Muppets.









Agency: Madre, Buenos Aires -
Creative Direction: Madre -
Production Company: Peppermelon, Buenos Aires -
Director: Tomas García -
Character Designers & Art Direction: Juan Molinet, Tomas García, Madre -
Senior Animator: Martin Dasnoy -
Animators: Leandro Feuz, Ignacio Godoy -
3d Modeling and Character Rigging: Ignacio Godoy -
Backgrounds, Lighting and Render: Guillermo Kelly -
3D modeling, Rigging and Animation Assistants: Diego Rozek, Leandro Muchenik, Diego Collell -
Technical Effects Director: Ignacio Godoy -
Voice Talents: Inaudito -
Sound Designer: Andrés Cáceres

giovedì 6 novembre 2008

THE WORLD LARGEST BEACH BALL

The world's largest beach balls was launched in Dallas to promote Carnival Cruise Lines. The commercial will be aired next month.



TRANSPORT FOR LONDON. AWARENESS TESTS

Another great campaign by Transport For London, based on 'attention tests'.
Last year they realized the famous 'Cyclists Awareness Test', video.





Agency: WCRS, London
Creatives: Kit Dayaram, Tom Spicer
Production company: Gorgeous Enterprises, London
Director: Chris Palmer
Post production: The Mill, London

mercoledì 5 novembre 2008

martedì 4 novembre 2008

NOVEMBER 4TH, 2008. ELECTION DAY.

Starbucks


But warned by Officials, Starbucks Changed Election Day Offer.
Chain gave Free Coffee to All, Not Just Voters
http://adage.com/article?article_id=132241

CNNBC


President Sarah Palin


I'm Barack Obama

PS3. RESISTANCE

The 60 sec TV commercial "Rise Stand Resist" for the FPS game RESISTANCE 2.



Client: Sony PS3
Agency: Deutsch, Los Angeles
Group Creative Director: Mike Bryce,
Jason Elm
Senior Copywriter: Josh Fell
Art Director: Brandt Lewis
SVP/Director of Integrated Production: Tom Dunlap
Production Company: Rascal Films, New York
Director: Stuart Rideout

lunedì 3 novembre 2008

NO BLINKING WORLD RECORD

Fantastico. Grandissima idea, idee lungo tutto il filmato, grande regia, sono stato con il fiato sospeso per un minuto e mezzo. E mi facevano anche male gli occhi. Ha vinto un bronzo a Cannes, ma mi era sfuggito. 'The whole world has its eyes on this one Asian woman'



Client: Morinaga Chocolate
Agency: Dentsu

WHAT ARE YOU DOING ON ELECTION DAY?

Emile Hirsch, who played the adventurer Christopher McCandless in the beautiful movie Into the wild, spends a whole day doing... what?



voteforchange.com

starring Emile Hirsch
directed by Ace Norton
produced by Charles Spano
edited by Isaac Hagy
cinematography by Clay Jeter & Will Basanta
The Darkroom/ Partizan
Commondeer Productions

venerdì 31 ottobre 2008

CAT MAN

Great idea for Whiskas, great acting by Hubert.

october 2008


2007 commercial

Title: According to Hubert
Client: Whiskas
Agency: TBWA/Toronto
Creative Director: Joe Amaral
Art Director: Stephanie Mackie
Copywriter: Mark Biernacki
Production Company: Partners Film, Toronto
Director: James Haworth

DO OLD PEOPLE UNDERSTAND?

Old people outvote young people 2-1. Just sayin. Visit chooseorlose.com



Agency: JWT, New York
Executive Creative Director: Jeff Bitsack
Copywriter: Scott Bell
Art Director: Hunter Fine
Production Company: Hungry Man
Director: Bryan Buckley

SAO PAULO. WAKING UP IN THE STREET



Location: Sao Paulo, Brasil, 21 october
Brand: Clean & Clear Morning Energy, Johnson & Johnson
Agency: SantaClaraNitro & Espalhe.

Via Brainstorm

giovedì 30 ottobre 2008

BECAUSE YOU NEVER KNOW



who else has been sitting there.

Client: Kiwi Kleen Toilet Cleaner
Advertising Agency: Grey, Hong Kong
Ex Creative Director: Keith Ho
Creative Directors: Kong Siu Lan, Vincent Tse
Art Director: Kong Siu Lan
Copywriter: Vincent Tse

AMNESTY INTERNATIONAL. CRAZY LEADERS



Credits:
Agency: Scholz & Friends
Creative Director: Oliver Handlos / Wolf Schneider / Matthias Spaetgens
Copywriter: Edgar Linscheid / Fabio Straccia
Art Director: Sara Vieira
Agency Producer: Nina Heyn / Nele Juergens / Daniel Klessig
Production Company: Markenfilm Berlin GmbH
Director: Benjamin Wolff
Cinematographer: Lutz Hattenhauer
Account Manager: Penelope Winterhager / Anna Kubitza; Graphic: Kathrin Wetzel

mercoledì 29 ottobre 2008

COSA CREIAMO NOI ITALIANI?

Ecco quello facciamo noi italiani. Non disegniamo vestiti, gioielli, non inventiamo ricette, non creiamo vini, non progettiamo auto da corsa. Produciamo morte.



Client: United Nations Sweden
Agency: Ogilvy & Mather, Stockholm
Creative Director/Creative: Björn Ståhl
Creative: Jonas Åkerlind
Agency Producer: Marcus Sundquist
Production Company: Stink London
Director: Ivan Zacharias
Producer: Nick Landon
Director of Photography: Jan Vilechi
Editor: Filip Malasek

SIXT. THE WIRELESS INVASION

Innovative digital project to promote a rent a car company - Six - in german airports, through the wireless invasion of pc and mobile phones.



Agency: Jung von Matt Hamburg

BARCLAY'S CARD. WATERSLIDE.

martedì 28 ottobre 2008

WHAT IF JF KENNEDY SPOKE TODAY



The agency AKQA partnered with Amsterdam post-production house The Ambassadors to use 3D modelling techniques so that Kennedy appears to be delivering the 21st century message.

Dubbing a jfk speech, Greenpeace is announcing his 'Energy (R)evolution' project to save the planet from catastrophic climate change. The 200-page document was developed with specialists from the Institute of Technical Thermodynamics at the German Aerospace Centre (DLR) and more than 30 scientists and engineers from universities, institutes and the renewable energy industry around the world.

http://greenpeace.org/energyrevolution

GEAR OF WARS. LAST DAY



Client: Xbox 360
Agency: T.A.G.
Creative Director: Scott Duchon,
Geoff Edwards, John Patroulis
Art Director: Ben Wolan
Copywriter: Rick Herrera
Director: Joe Kosinski
VFX Company: Digital Domain
Music Artist: Devotchka, 'How It Ends'

And Fable II - Destiny


Client: Xbox 360
Agency: T.A.G.
Creative Director: Scott Duchon,
Geoff Edwards,
John Patroulis
Art Director: Rey Andrade
Copywriter: Joe Rose
Production Company: Furlined
Director: Mark Molloy

domenica 26 ottobre 2008

WHASSUP EIGHT YEARS LATER

Terrific self-parody. Its been eight long years since the boys said whassup to each other. Now, after wars, storms, stock crash the gang is back to support the change.



The original bud whassup

venerdì 24 ottobre 2008

THE SMART BLONDE

No, THIS is definitely the best of the week.
Where're my chips?
And listen to the final claim: 'The bigger fuller bouncier double breasted burger'.
A USP, once again, isn't it?



Agency: Black River F.C. Johannesburg

CANADIAN POLICE CHASE

The best of the week. Enjoy.



Agency: DDB Canada Vancouver

giovedì 23 ottobre 2008

ONLY TWO BEST BITS

Nice and effective idea. Wall's sausages selects only the two finest cuts of pork.

BUILDING


BABY


FISH


Agency: Beattie McGuinness Bungay London (BMB)
Executive Creative Director: Trevor Beattie
Creative Director: Matt Doman & Ian Heartfield
Art Director: Matt Doman
Copywriter: Ian Heartfield

AMERICAN AIRLINES. WHY DO YOU FLY?

Nice AA campaign, based on the claim: We know why you fly.

Basketball player (Mark Cuban)


Movie director


Client: American Airlines
Agency: TM Advertising
Chief Creative Officer: Jim Walker
Group Creative Director: Bill Oakley
Creative Director: Shep Kellam
Copywriter: Hayden Gilbert
Art Director: Jason Duvall

mercoledì 22 ottobre 2008

ECONOMY'S DEAD

In loving memory of the boom economy.



London. Artist: K•GUY.

WILL YOU?

Oh, what a cool idea! The best way ever to ask your girlfriend if she will marry you.



Client: Zales
Spots Title(s): String
First Air Date: 10/13/08
Agency: The Richards Group
Writer: Mike Duckworth
Agency Senior Producer: David Rucker
Art Director: Terence Reynolds
Creative Director: Chris Smith
Production Company: MJZ
Director: Ray Dillman

PrimalScream Music's Creative Director and Executive Producer Nicole Dionne, who produced the track for Zales, collaborated with emerging singer/songwriter Robert Francis on an original romantic ballad entitled "Don't Forget Love".

AUTOMATIC PAINTING

Reebok commissions a portrait of Lewis Hamilton to celebrate his season. Artist Ian Cook started yesterday to create the portrait in London using his own style. He creates his images by dipped small remote controlled cars in paint and driving them across a canvas!

Day 1.

martedì 21 ottobre 2008

CORTEO ANTI GELMINI A MILANO. SCONTRI IN PIAZZA CADORNA

video

Scontri con la Polizia a Milano. Un migliaio di studenti ha tentato di irrompere nella stazione delle Ferrovie Nord di Piazzale Cadorna. I carabinieri hanno usato manganelli e fumogeni per respingere l'assalto. "Abbiamo un filmato - spiegano i manifestanti - in cui si vede un carabiniere colpire con una manganellata e un calcio un ragazzo caduto a terra durante gli scontri". Il bilancio è di tre feriti (due alla testa e uno al volto) e tre contusi. Improvvisato un sit-in per bloccare il traffico nelle vie circostanti la stazione. Lo slogan ripetuto è: "La vostra crisi non la pagheremo noi". Da Repubblica

BAN THE BANNERS. BY DORITOS

What if you could cut banners online to get only what you like?



http://www.papercut.se/doritos

NIKE. FATE

The imagined paths, from birth to impact, of two football players, LaDainian Tomlinson and Troy Polamalu. The music looks like an Ennio Morricone's tune remix.



Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O'Rourke
Production Company: Anonymous Content, Los Angeles
Director: David Fincher

APPLE. BEAN COUNTER

Another Apple 'Get A Mac' ad about PC trying to budget Vista by putting more money in advertising then in fixing Vista.
A comment found on youtube: Hey Apple, how about "fix" Iphone's 3G instead of spending all that money on advertising? Or "fix" Ipod batteries?



Client: Apple
Agency: TBWAMedia Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner,
Eric Grunbaum
Creative Director: Jason Sperling
ACD/Senior Art Director: Chuck Monn,
Jamie Reilly
Senior Copywriter: Kevin Tenglin,
Krista Wicklund
Production Company: Epoch Films
Director: Phil Morrison

lunedì 20 ottobre 2008

DRUG ABUSE. LAMPS



Agency: Sudler&Hennessey Milan
Executive creative director: Angelo Ghidotti, Bruno Stucchi
Copywriter: Angelo Ghidotti, Giulia Capotorto, Silverio Speranza
Art director: Fabio De Vecchi, Max Luzzani
Production: Cow & Boys
Director: Marcello Lucini
SFX: Edi

venerdì 17 ottobre 2008

giovedì 16 ottobre 2008

CANAL+. FFHH..FFFHH..

I love this ad. The idea is terrific, it's impossible to understand what's going on, but finally it sounds perfect. Another masterpiece, after The march of the emperor.



The march of the emperor


Client: Canal+
Agency: BETC EURO RSCG
Creative Director: Stéphane Xiberras
Art Director: Francis De Ligt
Copywriter: Nathalie Dupont
Agency Producer: David Green
Director: Xavier Gianolli
Production Company: Irene
Producer: Alexis Kolnikoff

SONY BRAVIA. DOMINO EFFECT, ONCE AGAIN



A new Sony Bravia ad with the domino effect, from Sony New Zealand.
Agency: BATES Singapore

Ho dedicato parecchi post alla campagna Sony Bravia: Play-doh in particolare lo trovo un assoluto capolavoro, e il meraviglioso Balls, meno belli Colours, e Foam.

Altri due, come Pyramid e questo, li trovo più deboli.

L'effetto-domino sta diventano ormai un'idea usurata, come ho già notato in un post. Credo che dopo Honda Cog e Guinness Tipping Point sia difficile fare di più.

martedì 14 ottobre 2008

CHANGING THE REALITY. THE MILL

Originally formed in London, The Mill is the best SFX post production facility in the world, now with offices in New York and Los Angeles. Watch at this extraordinary reel in high resolution. There are some of the most beautiful commercial of the year.

And the 2007 reel


www.the-mill.com

lunedì 13 ottobre 2008

THE LADDERS. THE 100K DOLLARS EXPERIMENT

TheLadders run a social experiment: a stack of $100,000 cash, protected by a clear, shatter-proof case, was placed in the middle of sidewalk in a New York City. What did happen?

http://100k.theladders.com/?et_id=859193623