lunedì 17 novembre 2008

SHOULD HAVE GONE TO SPECSAVERS

The claim "Should have gone to Specsavers" is getting more and more popular. The Specsavers in-house creative team released a viral sending up Barclaycard's 'waterslide' ad. The viral, filmed in the company's Guernsey offices, was completed in two days on a shoestring budget.In this version of the story, the hero launches himself into a chute which ends up in a manky skip.
Specsavers creative director, Graham Daldry, said: "The Barclaycard ad was like a gift to us. Their man could've so easily been cast for Specsavers." The viral, put on Youtube, has been sent around by the digital agency I-Level.

The spoof


Agency Specsavers Creative
Creative Director Graham Daldry
CW/Art Director Michael Hutchinson, Naomi Bishop
Producer Lindsay de Sausmarez, Louise Fletcher
Director/Editor Chris Denton
Music Angel's Egg
Composer Simon Bass

The original Barclay's ad

1 commento:

Valina ha detto...

Non ci credo!
Da bambina è sempre stato il mio sogno! Ho sempre desiderato spostarmi da una parte all'altra della città in un modo simile!