Which is the most popular viral application ever? Surprisingly, Elfyourself. Last year, 123 million elves were created, and the ElfYourself.com website recorded 193 million unique visitors in 2007, up from 36 million in 2006. So, OfficeMax is bringing back its viral-video hit promotion for the third year. 95% of last year's elf-watchers said they wanted the promotion to return. With a new technology, the elves that consumers put their own faces on can now be downloaded, e-mailed, posted and embedded in web pages. There are four dance videos -- disco, country, Charleston and classic -- which can accept five different faces. A one-time upload puts the five faces into all four dances. In just the first four days since launching ElfYourself.com, traffic is already tracking higher than last year.
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