IKEA Germany transformed the IKEA catalogue into a 3D installation, creating a replica of the catalogue cover and taking it on tour in shopping malls. People were invited to have their photograph taken on the catalogue cover. Five days later they were able to visit their local IKEA store to pick up their personalised version of the catalogue featuring their own photograph. 7,120 people had their pictures taken. 4039 of them picked up their personalized catalogue at IKEA.
Agency: Jung Von Matt, Hamburg
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