WHICH GIFT YOU'RE THINKING ABOUT? BEWARE OF THE DOGHOUSE

Se stai cercando qualcosa per lei, tieni presente la prima, fondamentale regola: mai fare un regalo utile. Potresti finire nella dog-house. Come mostra questo istruttivo web-commercial di JC Penney.



Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Executive Creative Director: Amie Valentine
CD/Copywriter: Josh Rubin
CD/Art Director: Jason Musante
Head of Digital Production: John Swartz
Integrated Producer: Kwame Taylor-Hayford
Senior Producer: John Doris
Director: Bryan Buckley
Production Company: Hungry Man
Executive Producer: Kevin Byrne
Producer: Mino Jarjoura
Post Production: Big Sky
Editor: Chris Franklin

JC PENNEY WINS A BRONZE IN CANNES, BUT BLAMES THE AGENCY

Once again, the problem of fake ads hit the last edition of CannesLions. And now, with a public complaints by the client about a commercial posted on Youtube that won a bronze, but has never been approved. The film, featuring two teens practicing for a naked romp in the basement, was an unauthorized fake, and executives at the department store are royally pissed. The chain’s CMO tells The Wall Street Journal: “We’re very disappointed that our logo and brand position were used in that way.” Penney blames Saatchi & Saatchi, which blames the spot’s Cannes entrant, Epoch Films.
The whole story is told by Gawker, that says 'On the bright side, some swashbuckling video rebel (every company has one!) just launched a promising career in the awards-obsessed ad industry, albeit at the expense of someone else's brand.'

LA CODA

Ho un amico che si invaghisce continuamente di ragazze bellissime, e naturalmente alla fine rimane sempre male. Ho dovuto spiegargli che più una ragazza è gnocca, più c'è dietro la coda, anche se non si vede. Non ha capito il concetto, perchè continua nel suo tragico errore. Dovrò fargli vedere questo.