COPYING IT'S EASIER

I don't know whether this campaign was actually aired, but it's perfect for the advertising awards.
Client: XeroPrint
Agency: Publicis, Zurich
Creative Director: Florian Beck
Art Director: Thomas Berger
Copywriter: Felix Freese

HOLOGRAPHIC MESSAGES

Holographic Text Messages will rock your world. With 1.5 million views in just a couple weeks, this viral video proves it. The video, by Inha Luke Yoo describes the concept as HoloText Messaging. The kicker of course, is that this sort of technology isn’t yet available. But this concept video does a great job of showing you what holographic text messages will be like. Via Trendreports

EXAMINATION TRICKS

Advertiser: Unilever
Product: Breeze Excel
Agency: Lowe Bangkok
Executive Creative Director: Dominic Stallard
Creative Director: Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Anuch Mankongchuensakul
Director: Unnop Chanpaibbool
Production Company: Goodboy’z House

DREAMING TO FLY

Nice commercial, but a little bit... overpromising



DraftFCB Melbourne

REALLY, REALLY STRONG TEETH

Energy BBDO in Chicago

THE FUTURE OF ADVERTISING

Paul Isakson

| View | Upload your own

WHEN YOU PAY A WOMAN, DO YOU NOW WHAT YOU ARE DOING?

www.stop-trafficking.ch
25 organisations in Switzerland carry through a campaign against trafficking in women. An estimated 1500 to 3000 women are victims of trafficking in Switzerland every year.

TEH VIDEOGAME IDEA

Absolutely the same idea, but I can't say who came first.

TOBACCO FREE FLORIDA.COM


SAN RAFFAELE (SHORTLIST CANNES 2008)


Agency: JWT Italy - Creatives: Bruno Bertelli / Cristiana Boccassini - Prod: Fargo Film Milano.

HELIUM MAKES ME FLY

Third viral video from Levi's. The gave us “Guys backflipping into jeans”, and “Super chill monkey does Hollywood” and now “Guys fill their jeans with helium”! the song is “YADNUS” by Chk Chk Chk.
A comment in metacafè: It would take 3,500 helium filled balloons to lift a 4 year old girl a few feet off the ground. Google "myth busters helium". That is a lot of helium.

THE 10 COMMANDEMENTS OF WEB DESIGN

In an article published in Business Week, a group of web superexperts - ranged from the guru of Web usability, Don Norman, co-founder of the Nielsen Norman Group, to the design director of NYTimes.com, Khoi Vinh, and John Maeda, president-elect of the Rhode Island School of Design - dictates the 10 comandements of web design.

1. Thou shalt not abuse Flash. Adobe's (ADBE) popular Web animation technology powers everything from the much-vaunted Nike (NKE) Plus Web site for running diehards to many humdrum banner advertisements. But the technology can easily be abused—excessive, extemporaneous animations confuse usability and bog down users' Web browsers.

2. Thou shalt not hide content. Advertisements may be necessary for a site's continued existence, but usability researchers say pop-ups and full-page ads that obscure content hurt functionality—and test a reader's willingness to revisit. Elective banners—that expand or play audio when a user clicks on them—are much less intrusive.

3. Thou shalt not clutter. The Web may be the greatest archive of all time, but sites that lack a coherent structure make it impossible to wade through information. Amazon.com (AMZN) and others put their sites' information hierarchy at the top of their list of design priorities.

4. Thou shalt not overuse glassy reflections. Apple (AAPL) often sets the standard for slick and cool—in all forms of design. But some experts say the company's habit of creating glassy reflections under photos of its products has been far too commonly copied, turning the style element into a cliché.

5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels. The Web has brought with it a strange nomenclature that's only got weirder over time. Hip, smart Web sites have been named either with a superfluous number of vowels or strategically deleted ones. Cases in point: Flickr, Smibs, and Meebo. These names are memorable but destined to sound dated.

The other five here

There is also slide show of the Best and Worst of the Web

ANOTHER SCAM AD AWARDED IN CANNES

The discussion is raising, after the discovery of another winning scam ad at CannesLions 2008. And this time it appears to be more than a simple 'fake'. The whole story is told by Adland. 'The awesome "Tension" film with it's extra tense banging storytelling is a fake ad - says not one, but three little Indian birdies to me. "Fake" by way of never actually airing, that is. However, there's another angle to this besides the usual calls of "scam ad!" - I've seen this film before!'
There is a comment that hit me: 'Dabitch and others (the adlanders), what percent of ads that won at Cannes are fake or scam ads? 80%? 70%? 50%?'
This is the real problem: does Cannes represent the real advertising industry, or it is a festival of fake creativity?

Neo Sport. Tension


Ogilvy, Mumbai
Executive Creative Director: Piyush Pandey
Creative Director: Sagar Mahabaleshwarkar
Copywriter: Ramamurthy S/Vinod Sudheer/Gururaj Rao/Sweta Ghorawat
Agency Producer: Deepa Limaye
Account Supervisor: Indraneel Guha/Heval Patel
Production Company, City: NIRVANA FILMS, Bangalore
Country: INDIA
Producer: Mekala Krishnaswamy
Director: Prakash Varma
D.O.P/Lighting Cameraman: P.S Vinod
Editor: Sally Salgaonkar
Sound Design/Arrangement: Darshan VG (Famous Studios)/Anandh Ranganathan
Post Production: Nirvana Films

MAKE YOUR AUDIENCE

Viral video to promote the 4th edition of 'perle ai porci', festival of emerging musical groups.





Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Director: Lorenzo Bassano
Production Company: The Mach2

MAESTRO'S TOUCH

Client: Hewlett-Packard
Agency: Goodby, Silverstein & Partners
CD/Co-Chairman: Rich Silverstein
Creative Director: Rick Condos,
Hunter Hindeman
Art Director: Andre Massis
Copywriter: Jordan Kramer
Executive Agency Producer: Cindy Fluitt
Agency Producer: Todd Porter
Production Company: Psyop, Los Angeles
Director: Todd Mueller,
Kylie Matulick,
Psyop
Executive Producer: Angela Bowen,
Neysa Horsburgh
Producer: Sara Mills,
Blythe Dalton,
Luisa Murray
Lead Flame Artist: Jamie Scott,
Aska Otake
Director of Photography: Crille Forsbaerg
Editor: Cass Vanini,
Brett Goldberg,
Brett Nicholetti
Music: Sejong Soloists
Sound Design: 740 Sound Design

SWITCH OFF THE LIGHT

There are stories impossible to tell under the sunlight. This print campaign glows in the dark. When the lights are on you only see half the story, turns the lights off and you'll see what goes on in the shadows.

From EuroRSCG São Paulo, Brasil comes
Geison Genga, Photographer
Daniel Poletto, Art Director
Kleyton Mourão, Art Director
Rodrigo Senra, Copywriter
Ingo Santos, Associate Producer

WHAT DO YOU HAVE BETWEEN YOUR TEETH?

Saatchi & Saatchi New York ambient for Glide Dental Floss. I love it. Definitely.



Saatchi and Saatchi NY
Tony Granger (Executive Creative Director)
Kerry Keenan (Creative Director)
Alison Gragnano (Creative Director)
Michael Schachtner (Art Director)
Menno Kluin (Art Director)
Julia Neumann (Copywriter)

SPANISH LIVERPOOL

While Fernando Torres is playing for Spain selection in Euro 2008, Liverpool supporters are already waiting for him.



Client: Nike
Agency: 72andSunny
Creative Director: Glenn Cole,
Bryan Rowles
Copywriter: Jon Matthews
Producer: Juliet Pearson,
Benji Howell
Production Company: Outsider UK
Director: James Rouse
Director of Photography: David Luther
Executive Producer: Robert Campbell
Editorial Company: Marshall Street Editors
Editor: Jinx
Post Production: Glassworks
Audio Post: Factory Studios
Music Company: One More Music Company

ITALIAN DREAM

Carissimi,
vi mando una mail con maggiori informazioni sull'uscita del film.
Se la fate girare mi fate un FAVORONE, dato che questo è un film indipendente, molto vicino alle teste indipendenti che frequentano la rete.
L'unica pubblicità sarà quella che vedete qui sotto: alcune 500 che manderemo in giro per le strade ad arringare le folle!
Molte grazie e cari saluti, Sandro.

****************
Dal 27 giugno esce Italian Dream, nuovo film di Sandro Baldoni.
Distribuito da Lucky Red a Roma, Milano, Torino, Bergamo, Monza e Brescia dal 27 giugno in avanti, poi a Bologna, Firenze, Napoli, Genova etc. la settimana dopo.

A Milano al Cinema Apollo - A Roma al Fiamma (o al 4 Fontane) e al Nuovo Cinema Aquila (bella sala al Pigneto)-
A Torino al cinema Nazionale.

www.italiandreamfilm.it

trailer su: http://it.youtube.com/watch?v=JRI4V6ObZc0

Chi e' Sandro Baldoni?
http://www.cinemaitaliano.info/personaggio.php?id=00010952
http://www.repubblica.it/trovacinema/scheda_personaggio.jsp?idContent=162445
http://www.landscape.it/viceversa/film/intervistabaldoni.htm

JC PENNEY WINS A BRONZE IN CANNES, BUT BLAMES THE AGENCY

Once again, the problem of fake ads hit the last edition of CannesLions. And now, with a public complaints by the client about a commercial posted on Youtube that won a bronze, but has never been approved. The film, featuring two teens practicing for a naked romp in the basement, was an unauthorized fake, and executives at the department store are royally pissed. The chain’s CMO tells The Wall Street Journal: “We’re very disappointed that our logo and brand position were used in that way.” Penney blames Saatchi & Saatchi, which blames the spot’s Cannes entrant, Epoch Films.
The whole story is told by Gawker, that says 'On the bright side, some swashbuckling video rebel (every company has one!) just launched a promising career in the awards-obsessed ad industry, albeit at the expense of someone else's brand.'

A MAN CAN BE YOUR MOTHER, BUT NOT YOUR WIFE

Remember the Man Mom campaign by Combo?


Now there's another version, by Heinz. But this one hasn't succeded indeed. Launched last week and originally scheduled to run for five in total, Heinz took the decision to pull the ad last Friday (June 20), after a number of complaints to the Advertising Standards Authority.

CELL PHONE POPPING POPCORN REVEALED: STEALTH MARKETING

This video has been circulating in the net for months, seen by millions of people.



Now it turned out to be a viral marketing ploy by Cardo Systems, a company that sells Bluetooth headsets. 'More than 4 million people have watched our little videos since May 28, 2008. We are very happy to have made this contribution to an important international public debate'.



Wired calls this kind of action "stealth marketing" - professionally produced videos masquerading as user-generated amateur video.

FILM SILVER LIONS CANNES 2008 - PART 1

CannesLions site is slow. This is a service offered by CREATIVITY BLAB and YOUTUBE!

PINATA MARS
CHOCOLATE MIX SKITTLES SWEETS
TBWA\CHIAT\DAY, New York


OUT COORS BREWERS CARLING BEER
BEATTIE McGUINNESS BUNGAY, London
Space

Out


ELEVATOR SMALL TALK TONY PEPSI-QTG CANADA
DIET 7UP SOFT DRINK
BBDO CANADA
Our client wanted to talk about the inherent 'light'-ness of their diet product compared with their base brand.
(NOT FOUND YET)
http://www.canneslions.com/winners/film/win_3_1_03219.htm
http://www.canneslions.com/winners/film/win_3_1_03220.htm

WAKE UP THAILAND
THAI ATLAS GLOBAL FOOD
D7 COFFEE
CREATIVE JUICE G1 (TBWA), Bangkok
D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.




CAN'T DRINK
THE COCA-COLA COMPANY
COCA-COLA ZERO
WIEDEN+KENNEDY AMSTERDAM





IT'S MINE COCA-COLA COKE
WIEDEN+KENNEDY, Portland

SEX IS A DANGEROUS PLACE

This campaign, Just protect yourself, by Explore, won a bronze in Cannes. It's a mix up of ancient fearful phantasies about sex - see Hyeronimus Bosch'ìs painting below -and present awareness of danger caused by sexual transmitted illnesses.

THE CAR OF MY DREAMS

Agency: Ogilvy Cape Town - Creatives: Gordon Ray (Creative Director) - Jamie Mietz (Art Director) - Emma Lundy (Agency Producer) - Helena Woodfine (Producer) - Director(s): Greg Gray - Production Company: Velocity Films

FILM GOLD LIONS CANNES 2008

Halo3 Diorama


Skittles "Touch" for TBWA\Chiat\Day, New York


"Axe" Chocolate Man for Vegaolmosponce, Buenos Aires


George Patterson Y&R, Melbourne's Schweppes "Burst"


SCORSESE AT&T BBDO NEW YORK


Sylvania Light Bulb "Picnic" by JEH United ,


Volkswagen Night Drive


AGENT TRACFONE NET10 MOBILE DROGA5, New York USA


Saatchi & Saatchi, New York's Crest work ("Lice", "Pre-nup" and "Bulldozer"),


Nike "Next Level


AWARENESS TEST TRANSPORT FOR LONDON CYCLE SAFETY
WCRS, London
UNITED KINGDOM


Johannes Leonardo's premiere TV ad Nomis "Damn Boots"


Skoda "Cake"


Sony Bravia "Play-Doh" Fallon, London


Burger King Whopper Swap from Crispin, Porter + Bogusky


Leo Burnett, Kuala Lumpur's Petronas "Tan Hong Ming"


Film Suez Bon Jovi


Film Suez Tom Selleck


BBDO, New York's integrated campaign and outdoor projection for HBO Voyeur

CADBURY GORILLA AND XBOX HALO3 SHARE THA CANNES GRAND PRIX

This is the first time in the event's 55-year history that the Film jury has handed out two grand prizes.

'Old screens merged with new in the Cannes International Advertising Festival's Film category, with a first dual Grand Prix between Cadbury's "Gorilla" TV commercial and Microsoft's "Halo 3" web film campaign for the Xbox video game.' says Advertising Age. "They're both phenomenal pieces of work," said JWT chief creative officer and jury chair Craig Davis before screening "Enemy Weapon" from the "Halo" web film series and "Gorilla" at the press conference, the latter provoking air drumming and applause inside the packed meeting room. "[Choosing one over the other] was a little bit futile when essentially you've got fantastic work in both spaces," Mr. Davis said.





The four web films awarded were "Enemy Weapon", "Gravesite", "John 117/Monument" and "Combat". The primary Halo 3 TV spot, "Diorama" was not among the Grand Prix winners because it was entered into the broadcast category, where it received a Gold Lion.

FROM HOLLYWOOD TO LHASA

The new Lancia commercial with Richard Gere as a driver going to Hollywood to Lhasa, Tibet, just to leave his hand-print in the snow. Shot in Hollywood and at Rocky Mountains. Mah.
Agency: Marcel Paris
Director: Harald Zwart
Photography: Wally Pfister
Music: Ennio Morricone.

MERCEDES STYLE

Beautiful ad created by agncy Jung von Matt/Alster for Mercedes-Benz G Class



Reminds me another mercedes ad by Springer & Jacoby Werbung GmbH, Clio and Cannes winner in 2005

COKE WINS THE DESIGN GRAND PRIX

Coca-Cola wins the first Design Grand Prix in Cannes for the brand's refreshed visual identity and packaging by Turner Duckworth, London and San Francisco. "It was simply the best piece of work in the entire collection," said Rodney Fitch, head of the design jury and chairman-CEO of Fitch, a design company. Via

NEVER LET THEIR TOYS DIE. PRESS GRAND PRIX

DDB South Africa swept up the Grand Prix in the press category at the Cannes International Advertising Festival today for a campaign for Energizer batteries.
The concept: Parents can rely on Energizer's long-lasting lithium batteries to ensure that their children's toys never die, and to prevent the naughtiness that ensues when kids are left to their own devices. The ads depict children whose battery-powered gadgets have conked out up to all sorts of no good, like hocking loogies on passersby, painting the family dog red and duct-taping each other to a merry-go-round. Via

Advertiser/Client: ENERGIZER
Product/Service: ENERGIZER LITHIUM BATTERIES
Entrant Company, City: DDB SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: DDB SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Copywriter: Kenneth Van Reenen
Art Director: Julie Maunder/Gareth Lessing
Photographer: Clive Stewart
Account Supervisor: Paul Binikos
Advertiser's Supervisor: Danielle Moolman

CYBER LIONS. UNIQLOCK WINS AGAIN

Projector, Tokyo's highly-favored "Uniqlock" viral campaign for Japanese retailer Uniqlo won a Grand Prix yesterday in Cannes Cyber Lion.
'It's a fusion of dance video routines, time signal music and clock utility. We named it "UNIQLOCK". It's a 24/7 presentation of UNIQLO clothing. The infinite video sequence appears randomly and endlessly. Viewers are eager to see what happens next. They can use the mini-version of UNIQLOCK on their own blog. The website maps out all the users on the world map, visualizing the world's UNIQLOCK experience.'

http://www.projector.jp/awards/uniqlock/everlasting/

Websites & Microsites
Clothing, Footwear & Accessories
UNIQLOCK
UNIQLO
CASUAL CLOTHING
PROJECTOR, Tokyo
JAPAN

Mediafront, Oslo also picked up a Grand Prix for its "Sol Comments" campaign for Norwegian news site Scandinavia Online. The campaign allowed users to treat banner ads like "live writing pads" and compose comments in real time.

Online Advertising
Publications & Media
SOL COMMENTS
SCANDINAVIA ONLINE
NEWS/INFO/ENTERT-
AINMENT PORTAL
MEDIAFRONT, Oslo
NORWAY



Pasadena-based 42 Entertainment also picked up a Grand Prix for its campaign launching the recent Nine Inch Nails album "Year Zero".
'The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.'

http://www.alternaterealitybranding.com/cannes2008yearzero/

Viral Advertising
Viral Marketing
YEAR ZERO
TRENT REZNOR/NIN
ALTERNATE REALITY GAME
42 ENTERTAINMENT, Pasadena
USA

Gold winners include Crispin Porter + Bogusky's "Whopper Freakout" for Burger King, GT, Tokyo's Sony Walkman "Rec You" campaign, Great Works, Stockholm's "Absolut Machines", BBDO, New York's HBO "Voyeur" site, Duval Guillaume, Brussels' "A Blind Call" for Brailleliga and Taxi 2 Toronto's "Minimalism" campaign for Mini Canada.

MY WIEV ABOUT THE GRAND PRIX WINNER

I personally don't like the Gorilla Cadbury commercial. Ok, it's very lateral, surprising, and viral, but t's more a gag than an idea, there's no real link to the product, and it works only the first time you see it. But a lot of bloggers and reviewers consider it the probable winner.

I love the whole Halo 3 campaign. It's a masterpiece. They transformed a videogame in a epic story.





And I can hardly resist to sony bravia Play doh. New York invaded by the colors of thousands of play-doh rabbits is so beautiful and touching. And the making of adds a new dimension to the creative idea.



Last but not least, I find the Diamond Shreddies campaign absolutely delicious - a joke about the marketing sophistication that is a lesson for all of us. But I dont' believe it could win.

CUT OUTS AND BRIAN DETTMER

FHM CAMPAIGN




Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Todd McCracken
Art Directors: Eric Yeo, Adrian Chan, Andrew Goh, Ashidiq Ghazali
Copywriters: Troy Lim, Serene Loong
Photographers: Jimmy Fok, Jeff Chen

Cannes 2008 Outdoor Gold Lion campaign for the magazine FHM. I don't know who actually realized it, but i reminds me about the work of an American contemporary artist, Brian Dettmer. He is noted for his alteration of preexisting media such as old books, maps, record albums, and cassette tapes , to create transformed works of visual fine art.


BRIAN DETTMER WORKS
http://centripetalnotion.com/2007/09/13/13:26:26/

RADIO GRAND PRIX TO CANON JAPAN

The primary product benefit of this Canon camera, a fast start-up time, is communicated through the narration which has characters speaking with increasing quickness as the audio travels from the right speaker to the left, as if an F1 race car is speeding past. Each character describes a photograph he tried to take, leaving the impression that the subject of the photo was moving very fast and could only be captured thanks to the camera's fast start-up time. Via Canneslions

You can hear the radio here

Title: SHUTTER CHANCE
Advertiser/Client: CANON MARKETING JAPAN
Product/Service: EOS KISS DIGITAL CAMERA
Entrant Company, City: DENTSU, Tokyo
Country: JAPAN
Advertising Agency, City: DENTSU, Tokyo
Country: JAPAN
Creative Director: Jun Moriwaki/Daisuke Tsuda
Scriptwriter: Wataru Yamamoto
Account Supervisor: Mamoru Mochizuki
Advertiser's Supervisor: Hiroshi Okano
Production Company, City: DO CORPORATION, Tokyo
Country: JAPAN
Director: Wataru Yamamoto
Other Credits: Producer: Kozo Sato

MEDIA GRAND PRIX TO SWEDEN

Forsman & Bodenfors and the Swedish agency's client, AMF Pension, is the Grand Prix winner in the media category at the Cannes Lions. The campaign utilizes different media to persuade young Swedes to consider a pension plan.

http://creativity-online.com/?action=news:article&newsId=127805

Type Of Entry: Product and Service
Category: Financial Products & Services
Title: MMS
Advertiser/Client: AMF PENSION
Product/Service: PENSION FUNDS
Entrant Company, City: FORSMAN & BODENFORS, Gothenburg
Country: SWEDEN
Media/Advertising Agency, City: FORSMAN & BODENFORS, Gothenburg
Country: SWEDEN

HBO VOYEUR WINS THE OUTDOOR GRAND PRIX

Hbo project is going to be one of the great winners in CannesLions 2008. After the Integrated Project Grand Prix, HBO won the outdoor GrandPrix with this massive ambient installation in NY City.

Type Of Entry: Ambient
Category: Stunts & Live Advertising
Title: VOYEUR PROJECTION INSTALLATION
Advertiser/Client: HBO
Product/Service: HBO VOYEUR PROJECT
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Greg Hahn
Creative Director: Senior Creative Directors: Mike Smith/David Carter
Copywriter: Greg Hahn/Mike Smith/David Carter
Art Director: David Carter
Account Supervisor: Rob Rawley/Juliane Sunderland/Jessica Mailloux
Other Credits: Chief Creative Officers: David Lubars/Bill Bruce

THE SIMPSONS WORLD DOMINATION

The launch of the Simpson Movie is another of the possible Cannes big winner. Maybe the Simpson are actually going to dominate the world.



Agency: Crispin Bogursky

NIGHT DRIVE

I have suddenly realized I never posted this beautiful commercial, Night Drive, for VW. Directed by Noam Murro, it features actor Richard Burton reading Dylan Thomas' Under Milk Wood, while a lone guy drives a VW Golf around a deserted Los Angeles in the dead of night.

'And all the people of the lulled and dumbfound town are sleeping now. Hush, the babies are sleeping, the farmers, the fishers, the tradesmen and pensioners, cobbler, schoolteacher, postman and publican, the undertaker and the fancy woman, drunkard, dressmaker, preacher, policeman, the webfoot cocklewomen and the tidy wives. Young girls lie bedded soft or glide in their dreams, with rings and trousseaux, bridesmaided by glow-worms down the aisles of the organplaying wood. You can hear the dew falling, and the hushed town breathing. Only your eyes are unclosed to see the black and folded town fast, and slow, asleep.'

Just in case it won a gold in Cannes.

Agency: BBDO NY

HBO VOYEUR IS THE PROMO GRAND PRIX

The beautiful integrated campaign HBO Voyeur has been awarded with the Promo Grand Prix.

http://www.canneslions.com/winners/promo/win_1_1.htm

Category: Best Integrated Promotional Campaign
Title: VOYEUR INTEGRATED CAMPAIGN
Advertiser/Client: HBO
Product/Service: HBO VOYEUR
Entrant Company: BBDO NEW YORK
Country: USA
Sales Promotion/Advertising Agency: BBDO NEW YORK
Country: USA
2nd Sales Promotion/Advertising Agency, City: BIG SPACESHIP, New York
Country: USA

FIRST CANNES GRAND PRIX TO INDIA

The first Cannes Grand Prix awarded yesterday a Direct Marketing Project developed by JWT Mumbai for Bennett Coleman & Co., the proprietor of the Times of India newspaper. It began with a single direct-response print ad that ran Jan. 1, 2007, that was later empowered by a direct marketing campaign with TV, outdoor, online and mobile elements. The ad asked readers if they were satisfied with India being called a "potential superpower," "emerging economy" or "sleeping tiger." It went on to request, "If you have it in you to lead India, log on to www.lead.timesofindia.com. " The site drew over 1.3 million hits, over 1 million YouTube downloads and a list of more than 34,000 applicants.
from Creativity

CHOCUMENTARIES

PAM NESIA
Pam Nesia eats chocolate to forget her troubles. But she never thought it would actually erase her memory


EM OCEAN
Em Ocean only ever eats chocolate when she's feeling emotional. Which is pretty much all the time.


Client: MARS Snackfood
Brand: DOVE Chocolate
Agency: CumminsNitro, Melbourne
Copywriter: Matthew Page
Art Director: Carolyn Davis
Director: James Pilkington
Production Company: The Sweet Shop, Auckland
DOP: Ian McCarroll
Producer: Lynnette Gordon
Agency Producer: Jill Wheeler
Editor: Tim Mauger
Post: Oktobor
Music Co-ordinator: Karl Richter, Level Two Sound
Sound Design: Phil Kenihan, Front of House

WORD OF MOUTH, VOL II

Why the Word of Mouth Manual, Volume II, 128 pages, costs $45? Because
* Only a few thousand have been made
* It includes all of the material from Volume I
* Its cover is entirely water resistant and sized to be used as a rainhat
* There's a monkey on the cover
Of course, if you don't want to pay for this fantastic, water-resistant version, you can get the entire book for FREE in PDF form from 20 of the big thinking bloggers around. You can find more about that at: www.bzzagent.com/monkey.
And that's the point. The Word of Mouth Manual, Volume II is the ultimate illustration of how Word of Mouth actually works. Each element of the book (including the free distribution) was carefully crafted as an example of how you can make Word of Mouth work.

(from Amazon.com)

ENVY, JEALOUSY, HUMILITY. HOW THE CANNES FILM JURY WORKS

In the welcoming note from the president of the Film and Press juries, Craig Davis had a wonderful way of thinking about recognizing the work: Bronze brings out envy. Silver brings out jealousy. And gold brings out humility. Humility.

via Lafreaque

TODAY HILLS, BEACHES TOMORROW

This fake 'tv sales' ad, broadcasted on april 1st as an april's fool, won the last edition of Italian Art Director Grand Prix. The salesman is saying:' Buy now an house in this beautiful new village we are building on the hills in Sant Arcangelo. Because in few years, the warming-up of the earth will change the hill in a beach. So, hurry up!'



Agency Arnold Worldwide
Director Carlo Crapanzano
Art Director Paolo Troilo
Copywriter Alessandro Sabini

MUSIC IS EVERYTHING

Released: June 2008
Avertiser: FUSE
Agency: The Brooklyn Brothers
Country: USA
Campaign: Fuse music channel (Get your music on)

Credits:
Client: Fuse music channel
Agency: The Brooklyn Brothers
Art Director: Stephen Rutterford,
Clarrisa Vallaeys
Writer: Guy Barnett,
Mike Pierantozzi
Agency Producer: Shana Bellot
Production Company: Blacklist
Executive Producer: Adina Sales
Producer: Rich Rama,
Karen Lawler
Director: David Lobser
Sound Design: audioEngine
Music Company: Amber Music
Composer: Blue May

WEEZER PORK AND BEANS: YOU TUBE STARS BECOME A VIDEO

The music video for "Pork and Beans" was directed by Mathew Cullen[19] of Motion Theory and prominently features many YouTube celebrities.
On May 23, 2008, the video premiered on YouTube. It features many YouTube stars and Internet memes,[20][21][22] including Gary Brolsma, Matt McAllister, Mark Allen Hicks ("Afro Ninja"), Chris Crocker, Caitlin Upton, Judson Laipply, Kicesie, Tay Zonday, Kevin Federline (archival footage), Liam Kyle Sullivan, Ryan Weiber, Michael "Dorkman" Scott, Jeong-Hyun Lim, and the Star Wars kid, as well as references to the Dramatic Prairie Dog (including lookalikes of J-Pop group Mini Moni, who were in the original TV clip the Dramatic Prairie Dog originated from), Fritz Grobe and Stephen Voltz's Diet Coke and Mentos eruptions, parody G.I. Joe PSAs, catching Raybans with one's face, the Free Hugs Campaign, the Dancing Banana, Will It Blend?, All Your Base Are Belong to Us, One Man Band by Connor Berge, Daft Hands, Daft Bodies, the Sneezing Panda, the Soulja Boy dance, a CGI Donald Duck and King Kong, Charlie the Unicorn, and the UFO sighting in Haiti Hoax video. The video shares some thematic similarities with the music video for the Barenaked Ladies single "Sound of Your Voice", which also featured multiple YouTube celebrities. According to Cullen, the video was to be a "celebration of that creativity",[23] an idea that went over well with the members of the band.[Wikipedia]

THE MAGNIFICENT 5

Puyol, Ramos, Torres, Fabregas and?



Released: June 2008
Avertiser: NIKE
Brand name: NIKE FOOTBALL
Country: Spain
Agency: Villarrosàs, Barcelona
Copywriter: Tuning
Art Director: Michele Salati
Creative Directors: Oriol Villar, Fernando Codina
Production Company: Got Film, Barcelona
Director: Erik Morales
Post-Production: Metropolitana
Graphics: Inoquo

FAKE BENETTON AD

A new Benetton campaign about domestic violence has been aired in India. Jill Miller Zimon 's Blog revealed it's a fake. Fake and weak, 'id say.

Advertising Agency: McCann Erickson, India
Art Director: Denzil Machado
Copywriter: Denzil Machado
Photographer: Jatin Kampani

MUSICAL CROSSWALKS

The St. Louis Symphony and Drive Agency added a touch of music to the city life. They transformed some crosswalks into sheetmusic to promote the new musical season, using big stencils and spray chalk.

WHAT YOU WANT TO BE WHEN YOU GROW UP?

Greenpeace, may 2008


Agency: DDB Paris

http://movies.stink.tv/GreenpeaceFR/fr/

And this is a famous commercial from Monster.com, 2002.

MAKING FAST FASTER

Comcast, an internet provider, is airing this weird commercial to promote its fast connection. See the credits list above - impressively huge. As a creative lab we do appreciate every attempt to be original and impactful. And this is the case, without any doubt.



Avertiser: COMCAST
Agency: GOODBY SILVERSTEIN & PARTNERS
Country: USA
Credits:
Agency: Goodby, Silverstein & Partners
Jamie Barrett: Creative Director
Copywriter: Mike McKay
Group Creative Director: Chris Ford
ACD/Art Director: Nick Spahr
Agency Executive Producer: Tanya LeSieur
Assistant Producer: Peg Oberste
Production Co: Biscuit Filmworks
Director: Noam Murro
Sr. Executive Producer: Shawn Lacy
Executive Producer: Colleen O'Donnell
Producer: Jay Veal
Director of Photography: Jo Willems
Editorial Co: Bikini Editorial
Editor: Avi Orin
Assistant Editor: Paul san Filippo
Executive Producer: Gina Pagano
Visual Effects: Animal Logic Australia
Creative Director: Bruce Carter
Producer: Nerissa Kavanagh
Art Director: Ben Walsh
Art Director: Michael Halford
Lead Compositor: Nicholas Ponzoni
CG Lead: Andrew Jackson, Andreas Wanda
On-Line: Brickyard VFX
2D Artist: Patrick Poulatian
Producer: Diana Young
Telecine: Company 3
Colorist: Dave Hussey
Sound Design: Trinitite Studios
Sound Designer: Brian Emrich
Final Mix: One Union Recording
Engineer Eben Carr
V/O Mix: Lime Studios
Engineer: Rohan Young
Assistant Engineer: Joel Waters
Graphics: Superfad

TANNING'S FIFTEEN MINUTES OF FAME ARE OVER

I didn't know suntan was a Coco Chanel's invention. This smart and stylish ad explains that Chanel fell asleep during “a long boat ride with some English Duke” and woke up tanned. Nowadays, we all know that sun exposition causes skin aging, wrinkles and cancer. And the conclusion is 'these days healthy - really healthy - is sexy'.



Agency: Partners + Jeary, New York
client: Skin cancer foundation

I HAVEN'T EVEN TOUCHED IT

The french people are still disappointed for the 2006 World Champion final, aren't they?



Agency: Saatchi & Saatchi, Paris - Agency Producer: Martine Joly - Production Company: Wanda Productions, Paris - Producer: Jean Luc Bergeron - Director: Mickael Downing - DP: Simon Archer - Post-Production: Wam

HOW NIKE WON INDIA

I watched a lot of Nike commercials - about soccer, basket, baseball, running, and so on. But i missed this one, the first major Nike tv commercial aired in India. 2 minutes and six seconds. Enjoy.

ALL YOU CAN DO WITH A SMILE

I'm not sure the best way to advertise a toothpast is the old story of smiling. Nowadays the marketing segmentation - enamel protection, sensitivity, gengives, whitening - in this area needs a more sophisticated approach. But, nevertheless, this campaign make me... smile.





Client: Crest
Agency: Saatchi & Saatchi, New York
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan,
Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall,
Maura Hurley
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie
Editorial Company: Mackenzie Cutler
Sound Design: Mark Healy

MY FRIEND IS A POLAR BEAR

I want a polar bear now.



Meet Floe at http://www.nationalgridfloe.com/

Polar bears were recently listed as endangered.
Floe, on National Grid’s Website, is meant to help visitors analyze and measure the environmental effects of daily activities like eating, drinking, driving and making home heating energy choices.

National Grid recently announced that it is increasing its target of reducing company-wide greenhouse gas emissions from 60 percent to 80 percent by 2050.

Song: Written for the commercial. Vocals by Melanie Horsnell

Lyrics:
We can play
We can live as friends
Every day
Quietly I see
How it seems to be
How I live this life
What it means to me

Agency: Mullen

MISSED PREDICTIONS. CLEARASIL - FILA - METRO DE MADRID

CLEARASIL NAKED


CLEARASIL MOM


Euro RSCG NY; Director: Brian Lee Hughes, OPC.tv

FILA FIRST STEPS


METRO DE MADRID

MISSED PREDICTIONS. HBO

Altough I've been trying to keep you blabbers informed about the best creative stories of the year, I must admit I missed something. Fortunately we still have three to fill the gaps, before Cannes Juries start working.

HBO - Diner


HBO Surprise


HBO VOYEUR PROMO


This HBO teaser promo for the forthcoming "HBO Voyeur" short film/interactive web project debuted on HBO during the last-ever Sopranos episode and will be featured on HBO and in movie theaters all month. The music was written and performed by Scott Hardkiss and the "Voyeur" piece itself is viewable at www.hbovoyeur.com and on HBO On-Demand beginning June 28th.

EURO 2008. ADIDAS DREAM BIG

Ad Kaká, Messi, Gerrard and Beckham met local football teams in Andorra, San Marino and the Isles of Scilly for the new adidas campaign, a film project called "Dream Big". http://www.adidas.com/campaigns/verticalsfootball08/content/football.asp?adidas_cc=it§ion=

CATCH-22

Rethink Communications created these ads for YWCA Toronto. A brilliant and memorable representation of a typical Catch-22 situation.





In Joseph Heller's 1961 novel Catch 22 an Air Force pilot "wishes to be excused from combat flight duty. In order to be excused from such duty, he must submit an official medical diagnosis from his squadron's flight surgeon demonstrating that he is unfit because he is insane. However, according to Army regulations, any sane person would naturally not want to fly combat missions because they are so dangerous. By requesting permission not to fly combat missions, on the grounds of insanity, the bombardier demonstrates that he is in fact sane and therefore is fit to fly" (Wikipedia)
The Oxford Dictionary describes a "Catch-22 situation" as "a dilemma or difficult situation from which there is no escape because of mutually conflicting or dependent conditions".
Wikipedia suggests that the phrase is similar to "damned if you do, damned if you don't", "in which one is placed into an unfavorable situation no matter what choice one makes".

Client: YWCA Vancouver
Agency: Rethink Communications, Toronto

CANNES PREDICTIONS

The Cannes Advertising Festival starts on June 15th. Like every year, Leo Burnett is trying to guess who will win the Lions. Possible winners, Grand Prix: the candidates are Cadbury Gorilla, Halo 3 Believe and Sony Play Doh. For other categories the favourites are Skittles Mida spot, Simpsonize Me web application, Uniqlock screen saver, Burger King Whopper Freakout, and New Diamond Shreddies.

Cadbury Gorilla


Xbox Halo3 Believe


Sony Bravia Play Doh


Skittles Mida


uniqlock
http://www.uniqlo.jp/uniqlock/

Whopper Freakout


Simpsonize me
http://simpsonizeme.com/#

New Diamond Shreddies

KOBE JUMPING OVER

Wieden Kennedy Portland has involved the NBA star Kobe Bryant in two viral videos: the first one with the Aston Martin jump, and now with a jump & dunk over a pool of snakes. Both the videos appear to be fake, but nevertheless million of people saw them in Youtube and in tv channels.

Car


Snakes

FROM BARCELONA TO NEW YORK BY A SIMPLE IDEA

This simple but nice commercial for Iberia, realized by students of the Universidad Ramon Llull, Barcelona (maybe only one, Danilo Lauria?), won a gold at the last Clio Award. Once again, a demonstration that a brilliant idea doesn't need big production budget.



Universidad Ramon Llull, Barcelona
Student Creative Director: Danilo Lauria Editor: Danilo Lauria Copywriter: Danilo Lauria Cinematographer: Danilo Lauria

PACKAGING AND REALITY

Impressive, funny and ABSOLUTELY TRUE. pundo3000.com collects and shows the dramatic difference among the imaginary product and the real one.

GIANTS AT ZURICH TRAIN STATION

There's a giant huddle in the hall of Zurich Train Station. The 18 mts soccer players has been created by TBWA Germany for Adidas.







Client: Adidas
Agency: TBWA, Germany (180, TBWA)
Executive Creative Director: Stefan Schmidt
Creative Director: Markus Ewertz
Creative: Erik Gonan,
Hendrik Schweder
Production: Katrin Dettmann

CAN CREATIVES CHANGE THE WORLD?

This video was posted to YouTube on May 5.

SPEED CHANGES OUR PERCEPTIONS

Poster dislayed in city streets advertise the new Chrysler 300C STR8 with 431hp engine.

Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Tomas Lorente, Cassio Zanatta
Art Director: Marco Mattos
Copywriter: Vinicius Stanzione

WHAT YOU SHOULD KNOW BEFORE CARRYING A KNIFE

Released: May 2008
Avertiser: HOME OFFICE
Agency: RKCR/Y&R
Country: United Kingdom
Campaign: It doesnt have to happen (Carry a knife and you're more likely to get stabbed yourself)

A DEFINITIVE DECISION

Agency: Vegaolmosponce General Creative Directors: Walter Aregger/ Hernan Ibarra/ Hernanponce - Production Chief: Roberto Carsillo - Agency Producer: Diego Zappala - Production Company: Gorgeous Enterprises - Director: Peter Thwaites - Executive Producer: Pia Suarez - DP: Carlos Ritter - Art Director: Veronica Romero - Editor: Jose Becker - Postproduction: Metrovision - Music Band: Animal Music Sound: Abatte & Diaz

VIKINGS LOVE MINI

Client: MINI
Agency: WCRS, London
Production Company: Partizan
Director: Traktor
Producer: Traktor
Post Production: MPC, London
Editorial Company: Final Cut
Editor: Rick Russell
Director of Photography: Tim Maurice Jones
Production Designer: Tom Hartman

THE MATAKANA ACCIDENT

Every day I have to commute, driving 160 km in one of the busiest highways in the whole Europe. There's only one thing that make people slow down. What? This guerrilla performance has been realized in Matakana, New Zealand. The four hour event, staged on April 23, 2008, was filmed with a view to getting the message to a wider audience.The Matakana Road campaign was developed at Saatchi & Saatchi New Zealand, by executive creative director Mike O’Sullivan, creative John Koay, Luke Chess, Stephen de Wolf.

ROME WITH MASKS

Some of the most famous statues in Rome has been covered this morning with gas masks by Terra, an italian ecological organization. It's a guerrilla action to raise the awareness about the level of CO2 caused by car traffic. They are asking UE new rules to reduce the pollution.

TONY AND RIBERY/ LARRY BIRD AND MICHAEL JORDAN

The copy (yesterday)


Ribery vs Toni : Euro 2008 le mag

The original (1993)

DOES ADVERTISING KILL?

Honda has launched its new campaign, "difficult is worth doing", with this live ad, created by 4Creative and shot in Spain, and only aired on Channel Four in the UK at 20:10 UK time (21:10 Spanish time) on May 29th 2008. 19 skydivers had three minutes and 20 seconds to spell out the word Honda.



Channel 4 said the ad break drew an average of 2.2m individual viewers; it began with 2.1m viewers at 20.10pm and ended with 2.3m viewers at 20.13pm. The broadcaster estimated the audience for the ad grew by 8% during its live transmission.

Unfortunately, a plane used in the filming crashed in Spain a day after filming was completed, reportedly killing the pilot and a skydiver.

Following the live ad, the campaign continued on Sunday with the main Wieden & Kennedy-created TV ad, called "jump".



"Jump" was filmed in the Mojave Desert, California, and features a large team of skydivers attempting to form shapes in the sky that hint at the new technologies on the Honda Accord, including a suspension spring, a camera, a steering wheel and ultimately the word "Accord".

CARRIE AND THE CHICKS BEAT INDIANA JONES

I haven't seen the movie yet, but as a big fan of Carrie, Charlotte, Samantha and Miranda, I'm happy to know that they have done the unthinkable. Sex and the City earned $55 million in US and knocked Indiana Jones off the number one spot on the weekend box office chart. Lines of women in every single town. Even Warner Brothers was only expecting to pull in $30 million. Only a week ago they were looking something closer to the $27.5 million taken in by “The Devil Wears Prada,” a similarly female-driven hit released by 20th Century Fox in June of 2006.
“It’s a cultural phenomenon; it’s an absolutely incredible opening,” said Dan Fellman, Warner’s president for theatrical distribution. The weekend opening also ranked as the strongest ever for a movie carried by a female lead. Paramount’s “Lara Croft: Tomb Raider” was the previous record-holder, with $47.7 million in ticket sales for Paramount during its opener in 2001.
“I am so excited about the possibilities for movies about women,” Sarah Jessica Parker said.
The striking success of “Sex and the City” will presumably spark immediate talk of another movie with Ms. Parker and her sidekicks — Cynthia Nixon, Kim Cattrall and Kristin Davis.
In Italy, the situation is not much different - Indiana is still at the top, but after two weeks.
1) INDIANA JONES E IL...(1)
2) SEX AND THE CITY (0)
3) IL DIVO (0)
4) GOMORRA (2)

NOT EVERY BIRD CAN FLY

Washington Lottery: Birds (bigumigu.com)


Credits
Client: Washington Lottery
Agency: Publicis West, Seattle
Director: Jerry Brown
Music: Music Forever

STAND UP 2 CANCER

Christy Turlington, Susan Sarandon, Michael Bloomberg, Christina Ricci, Tilda Swinton, Morgan Freeman, Keanu Reeves, Casey Affleck, Lance Armstrong, Jodie Foster, Tobey Maguire, Tony Hawk and Sydney Poitier for standup2cancer, http://www.standup2cancer.org/
Music "Rise", by Eddie Vedder, from the "Into the wild" soundtrack.



Director: David Fincher
Editing Company: Rock Paper Scissors
Sound Design Company: Mit Out Sound