I have suddenly realized I never posted this beautiful commercial, Night Drive, for VW. Directed by Noam Murro, it features actor Richard Burton reading Dylan Thomas' Under Milk Wood, while a lone guy drives a VW Golf around a deserted Los Angeles in the dead of night.
'And all the people of the lulled and dumbfound town are sleeping now. Hush, the babies are sleeping, the farmers, the fishers, the tradesmen and pensioners, cobbler, schoolteacher, postman and publican, the undertaker and the fancy woman, drunkard, dressmaker, preacher, policeman, the webfoot cocklewomen and the tidy wives. Young girls lie bedded soft or glide in their dreams, with rings and trousseaux, bridesmaided by glow-worms down the aisles of the organplaying wood. You can hear the dew falling, and the hushed town breathing. Only your eyes are unclosed to see the black and folded town fast, and slow, asleep.'
Just in case it won a gold in Cannes.
Agency: BBDO NY
20 minuti fa