ALL YOU CAN DO WITH A SMILE

I'm not sure the best way to advertise a toothpast is the old story of smiling. Nowadays the marketing segmentation - enamel protection, sensitivity, gengives, whitening - in this area needs a more sophisticated approach. But, nevertheless, this campaign make me... smile.





Client: Crest
Agency: Saatchi & Saatchi, New York
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan,
Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall,
Maura Hurley
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie
Editorial Company: Mackenzie Cutler
Sound Design: Mark Healy