A brand exists entirely in people's heads. This is the basic assumption behind this site, http://www.brandtags.net/browse.php. A huge list of brand you can click on and see what people think about. And you can also tag a brand with the first word or phrase that pops into your mind. The computer make a tag cloud of all the tags a brand receives.
The idea comes from Noah Brier, a strategist at Naked NYC.
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