TODAY HILLS, BEACHES TOMORROW

This fake 'tv sales' ad, broadcasted on april 1st as an april's fool, won the last edition of Italian Art Director Grand Prix. The salesman is saying:' Buy now an house in this beautiful new village we are building on the hills in Sant Arcangelo. Because in few years, the warming-up of the earth will change the hill in a beach. So, hurry up!'



Agency Arnold Worldwide
Director Carlo Crapanzano
Art Director Paolo Troilo
Copywriter Alessandro Sabini