24 minuti fa
giovedì 19 giugno 2008
CYBER LIONS. UNIQLOCK WINS AGAIN
Projector, Tokyo's highly-favored "Uniqlock" viral campaign for Japanese retailer Uniqlo won a Grand Prix yesterday in Cannes Cyber Lion.
'It's a fusion of dance video routines, time signal music and clock utility. We named it "UNIQLOCK". It's a 24/7 presentation of UNIQLO clothing. The infinite video sequence appears randomly and endlessly. Viewers are eager to see what happens next. They can use the mini-version of UNIQLOCK on their own blog. The website maps out all the users on the world map, visualizing the world's UNIQLOCK experience.'
Websites & Microsites
Clothing, Footwear & Accessories
Mediafront, Oslo also picked up a Grand Prix for its "Sol Comments" campaign for Norwegian news site Scandinavia Online. The campaign allowed users to treat banner ads like "live writing pads" and compose comments in real time.
Publications & Media
Pasadena-based 42 Entertainment also picked up a Grand Prix for its campaign launching the recent Nine Inch Nails album "Year Zero".
'The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.'
ALTERNATE REALITY GAME
42 ENTERTAINMENT, Pasadena
Gold winners include Crispin Porter + Bogusky's "Whopper Freakout" for Burger King, GT, Tokyo's Sony Walkman "Rec You" campaign, Great Works, Stockholm's "Absolut Machines", BBDO, New York's HBO "Voyeur" site, Duval Guillaume, Brussels' "A Blind Call" for Brailleliga and Taxi 2 Toronto's "Minimalism" campaign for Mini Canada.