DIESEL.A HUNDRED LOVERS

A metà tra il clip musicale e il catalogo questo video realizzato da Anomaly per Diesel. Il pezzo è A hundred lovers, del debuttante Josep Xorto. Mah. Sembra un po' una versione un po' più noiosa di Uniqlock.

Agency: Anomaly, London
Executive Creative Director: Mat Jerrett
Creative Director: Anomaly
Producer: Anomaly

Production Company: Stink Digital
Director: Arno Salters
Executive Producer: Mark Pytlik
Film Producer: Hera King
DoP: Will Bex
Art Director: James Hatt
Editor: Paul Hardcastle @ Trim

Production Manager: Jane Shackleton
Production Assistant: Simon Sanderson, Jess Fletcher
Post Production: Envy, London

Interactive Producers: Adam McNichol, Emma Rhys, Linda Essen-Moller
Lead Developer: Ian McGregor
Key Developers: Ozay Olkan, Zenon Olenski
Design: Tom Jennings

Music: Josep - A Hundred Lovers

NEW YORK FESTIVAL WINNERS

The New York Festivals (NYF) Grand Trophies were awarded to Nordpol + Hamburg, Abbott Mead Vickers/BBDO, London, Projector Inc., Tokyo, BBDO, NY and Ogilvy, Frankfurt.

Nordpol + Hamburg, Germany, Creative Director, Lars Ruehmann, won the coveted Grand Award for Television for their intriguing TV spot "Power of Wind", created for the German power company Epuron



Abbot Mead Vickers/BBDO, London, Executive Creative Director, Paul Brazier, took home the Grand Award for Art & Technique for client Diageo, Draught Guinness. The epic spot, directed by Nicolai Fuglsig of MJZ, titled “Tipping Point”, takes place in a small town, where the entire population is involved in a massive domino run.

Projector Inc., Tokyo, Executive Creative Director, Yoshiaka Nagasaka and Creative Director, Koichiro Tanaka were this year’s Grand winner for Interactive for UNIQLO “UNIQLOCK.

BBDO, NY and Dave Lubars, Chairman and Chief Creative Officer won the Grand Trophy for the HBO “Voyeur Integrated Campaign” at last night’s awards.

Ogilvy, Frankfurt, Germany was presented with the Grand Award for Print for its inventive graphic montage for “Typo Crash Campaign” by Executive Creative Director Dr. Stephan Vogel and Creative Director Christian Mommertz.

CYBER LIONS. UNIQLOCK WINS AGAIN

Projector, Tokyo's highly-favored "Uniqlock" viral campaign for Japanese retailer Uniqlo won a Grand Prix yesterday in Cannes Cyber Lion.
'It's a fusion of dance video routines, time signal music and clock utility. We named it "UNIQLOCK". It's a 24/7 presentation of UNIQLO clothing. The infinite video sequence appears randomly and endlessly. Viewers are eager to see what happens next. They can use the mini-version of UNIQLOCK on their own blog. The website maps out all the users on the world map, visualizing the world's UNIQLOCK experience.'

http://www.projector.jp/awards/uniqlock/everlasting/

Websites & Microsites
Clothing, Footwear & Accessories
UNIQLOCK
UNIQLO
CASUAL CLOTHING
PROJECTOR, Tokyo
JAPAN

Mediafront, Oslo also picked up a Grand Prix for its "Sol Comments" campaign for Norwegian news site Scandinavia Online. The campaign allowed users to treat banner ads like "live writing pads" and compose comments in real time.

Online Advertising
Publications & Media
SOL COMMENTS
SCANDINAVIA ONLINE
NEWS/INFO/ENTERT-
AINMENT PORTAL
MEDIAFRONT, Oslo
NORWAY



Pasadena-based 42 Entertainment also picked up a Grand Prix for its campaign launching the recent Nine Inch Nails album "Year Zero".
'The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.'

http://www.alternaterealitybranding.com/cannes2008yearzero/

Viral Advertising
Viral Marketing
YEAR ZERO
TRENT REZNOR/NIN
ALTERNATE REALITY GAME
42 ENTERTAINMENT, Pasadena
USA

Gold winners include Crispin Porter + Bogusky's "Whopper Freakout" for Burger King, GT, Tokyo's Sony Walkman "Rec You" campaign, Great Works, Stockholm's "Absolut Machines", BBDO, New York's HBO "Voyeur" site, Duval Guillaume, Brussels' "A Blind Call" for Brailleliga and Taxi 2 Toronto's "Minimalism" campaign for Mini Canada.

CANNES PREDICTIONS

The Cannes Advertising Festival starts on June 15th. Like every year, Leo Burnett is trying to guess who will win the Lions. Possible winners, Grand Prix: the candidates are Cadbury Gorilla, Halo 3 Believe and Sony Play Doh. For other categories the favourites are Skittles Mida spot, Simpsonize Me web application, Uniqlock screen saver, Burger King Whopper Freakout, and New Diamond Shreddies.

Cadbury Gorilla


Xbox Halo3 Believe


Sony Bravia Play Doh


Skittles Mida


uniqlock
http://www.uniqlo.jp/uniqlock/

Whopper Freakout


Simpsonize me
http://simpsonizeme.com/#

New Diamond Shreddies

D&AD AWARDS

Boards Online: SIX BLACK PENCILS AWARDED AT D&AD Fallon, London’s much-discussed “Gorilla” for Cadbury picked up a Black Pencil for TV/cinema at the 2008 D&AD Awards Ceremony Thursday night. This is the first time in D&AD’s 45-year history that six Black Pencils have been awarded. The other winners were Milk “Get The Glass” by Goodby, Silverstein & Partners and Uniqlo “UNIQLOCK” by Projector, Tokyo for online advertising and Apple for iMac and iPhone, making the company the biggest single winner of Black Pencils, with six won since 1999. London’s The Parnters also picked up a Black Pencil for “The National Gallery Grand Tour”, a poster campaign featuring life-size facsimiles of real paintings.

http://www.uniqlo.jp/uniqlock/
http://www.thegrandtour.org.uk/
http://www.gettheglass.com/

UNIQLOCK

At the One Show Interactive, a campaign for colorful clothier UNIQLO claimed the Best in Show prize. Conceived by Tokyo-based Projector, the viral "UNIQLOCK" campaign featured a downloadable clock widget that can be added to a blog. One the hour, it plays a chime by producer Tomoyuki Tanaka (a.k.a. Fantastic Plastic Machine) and shows a video of UNIQLO-clad Woomin dancers.

http://www.uniqlo.jp/mixplay/