At the One Show Interactive, a campaign for colorful clothier UNIQLO claimed the Best in Show prize. Conceived by Tokyo-based Projector, the viral "UNIQLOCK" campaign featured a downloadable clock widget that can be added to a blog. One the hour, it plays a chime by producer Tomoyuki Tanaka (a.k.a. Fantastic Plastic Machine) and shows a video of UNIQLO-clad Woomin dancers.
54 minuti fa