From Adweek: NEW YORK McCann Worldgroup and T.A.G. in San Francisco continued their winning streak last night, snagging best of show honors at The One Show for the "Believe" campaign on behalf of Microsoft's Halo 3. That prize follows the effort winning top honors at both the International Andy Awards and the Art Director Club Show last week.
"The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."
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