giovedì 8 maggio 2008

REAL BEAUTY ISN'T REAL


Nothing is real in advertising, after all. The famous poster Natural beauty for Dove has been airbrushed, says Pascal Dangin of New York's Box Studios. He extensively retouched photos used in the Campaign for Real Beauty. The Unilever effort to gain women preference challenging the artifical beauty is getting more and more controversial: the Onslaught campaign has been recently spoofed by Greenpeace. And it's not the first time.

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