8 minuti fa
mercoledì 21 maggio 2008
What is a blind call? Is the call that starts when the green key on the cellphone is being pushed. The Belgian Blind Association, Braille Ligue, launched this surprinsing campaign: when you call from the pocket of your trousers, you donate 75 eurocent to help the blind.
I don't know how much has been accidentally donated - but the campaing has been awarded last week with a Clio for Innovative media.
Agency: Duval Guillaume, Brussels