martedì 13 maggio 2008

WEARING LEVI'S JEANS IS GETTING A BIT COMPLICATED

What is a viral? What is the difference among a video, an advert, a viral? This viral realized by Cutwater, San Francisco for Levi's can be an answer. A foolish idea, involving the product, Jackass-style, fun, seriality, Youtube video quality, apparently ordinary people, 2-3 minutes long.



Unfortunately, some comments remember previous virals done by Cutwater for Rayban. More or less, the same idea.



2 commenti:

Elisa Zocchi ha detto...

Sparita per un po' di tempo, but I'm back again!
Oh, come on! Funny Levi's, but Yes... we should say the same idea!

Matilde ha detto...

Divertente, ma l'effetto sorpresa si perde troppo facilmente alla prima visione.