What is a viral? What is the difference among a video, an advert, a viral? This viral realized by Cutwater, San Francisco for Levi's can be an answer. A foolish idea, involving the product, Jackass-style, fun, seriality, Youtube video quality, apparently ordinary people, 2-3 minutes long.
Unfortunately, some comments remember previous virals done by Cutwater for Rayban. More or less, the same idea.
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