giovedì 22 maggio 2008


Could a brand directly run a company blog? Beck's has an answer to this question. They are looking for a brilliant, indipendent, charismatic writer, and they are going to pay him/her.
From the site: We're on the hunt for a charismatic columnist with a nose for offbeat news and everything about our brand point of view: Different by choice. You have a way with words that hold people captive. And you don't shy away from being in the public eye. Then we want you. Give your two cents worth, and we'll give you a handsome salary and other bright perks. Your name and column will be seen by many around the world. Others have 365 days, you have 365 entries in a year. You get to work with Beck's and a congenial creative team in Amsterdam, The Netherlands. Sounds too good to be true

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