1 ora fa
mercoledì 14 maggio 2008
CLIO AWARD PREDICTIONS
Just a month before the Cannes Lions, the Clio jury is at work to decide the best creative work of the year. Predictions:
TV: Halo 3 from MCCann San Francisco, Cadbury's "Gorilla" from Fallon, London; Skittles' "Touch" from TBWA\Chiat\Day, New York; Sony Bravia's "Play-doh," also from Fallon.
Innovative Media, Integrated Campaign: HBO's "Voyeur," from BBDO New York, which told the story of the residents of a New York City apartment building on the Web and during live outdoor screenings; Leo Burnett's "Earth Hour," which darkened Sydney, Australia, with a lights-out campaign to encourage energy conservation; and Crispin Porter + Bogusky's "WhopperFreakout" effort for Burger King, which captured consumers' candid reactions to the fake news that the fast-food chain had stopped selling its signature sandwich.