THE MATAKANA ACCIDENT

Every day I have to commute, driving 160 km in one of the busiest highways in the whole Europe. There's only one thing that make people slow down. What? This guerrilla performance has been realized in Matakana, New Zealand. The four hour event, staged on April 23, 2008, was filmed with a view to getting the message to a wider audience.The Matakana Road campaign was developed at Saatchi & Saatchi New Zealand, by executive creative director Mike O’Sullivan, creative John Koay, Luke Chess, Stephen de Wolf.