Why the Word of Mouth Manual, Volume II, 128 pages, costs $45? Because * Only a few thousand have been made * It includes all of the material from Volume I * Its cover is entirely water resistant and sized to be used as a rainhat * There's a monkey on the cover Of course, if you don't want to pay for this fantastic, water-resistant version, you can get the entire book for FREE in PDF form from 20 of the big thinking bloggers around. You can find more about that at: www.bzzagent.com/monkey. And that's the point. The Word of Mouth Manual, Volume II is the ultimate illustration of how Word of Mouth actually works. Each element of the book (including the free distribution) was carefully crafted as an example of how you can make Word of Mouth work.