TANNING'S FIFTEEN MINUTES OF FAME ARE OVER

I didn't know suntan was a Coco Chanel's invention. This smart and stylish ad explains that Chanel fell asleep during “a long boat ride with some English Duke” and woke up tanned. Nowadays, we all know that sun exposition causes skin aging, wrinkles and cancer. And the conclusion is 'these days healthy - really healthy - is sexy'.



Agency: Partners + Jeary, New York
client: Skin cancer foundation