1 ora fa
domenica 22 giugno 2008
CADBURY GORILLA AND XBOX HALO3 SHARE THA CANNES GRAND PRIX
This is the first time in the event's 55-year history that the Film jury has handed out two grand prizes.
'Old screens merged with new in the Cannes International Advertising Festival's Film category, with a first dual Grand Prix between Cadbury's "Gorilla" TV commercial and Microsoft's "Halo 3" web film campaign for the Xbox video game.' says Advertising Age. "They're both phenomenal pieces of work," said JWT chief creative officer and jury chair Craig Davis before screening "Enemy Weapon" from the "Halo" web film series and "Gorilla" at the press conference, the latter provoking air drumming and applause inside the packed meeting room. "[Choosing one over the other] was a little bit futile when essentially you've got fantastic work in both spaces," Mr. Davis said.
The four web films awarded were "Enemy Weapon", "Gravesite", "John 117/Monument" and "Combat". The primary Halo 3 TV spot, "Diorama" was not among the Grand Prix winners because it was entered into the broadcast category, where it received a Gold Lion.