martedì 17 giugno 2008


The first Cannes Grand Prix awarded yesterday a Direct Marketing Project developed by JWT Mumbai for Bennett Coleman & Co., the proprietor of the Times of India newspaper. It began with a single direct-response print ad that ran Jan. 1, 2007, that was later empowered by a direct marketing campaign with TV, outdoor, online and mobile elements. The ad asked readers if they were satisfied with India being called a "potential superpower," "emerging economy" or "sleeping tiger." It went on to request, "If you have it in you to lead India, log on to " The site drew over 1.3 million hits, over 1 million YouTube downloads and a list of more than 34,000 applicants.
from Creativity

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