HEAR THEIR SECRETS

A billboard to promote the HBO series “Big Love” in Los Angeles has jacks for headphones, so passers-by can hear its messages.



To promote the new season of "Big Love," a drama about a polygamous family in Utah, HBO is installing billboards in New York and Los Angeles that feature headphone jacks that allow passers-by to plug in and listen to people confess secrets.
The campaign, by BBDO New York and other shops, is based around the tagline, "Everyone Has Something to Hide," and also includes a microsite and performing street teams in major cities.

http://www.nytimes.com/2009/01/06/business/media/06adco.html?_r=2&ref=media

HBO VOYEUR WINS THE OUTDOOR GRAND PRIX

Hbo project is going to be one of the great winners in CannesLions 2008. After the Integrated Project Grand Prix, HBO won the outdoor GrandPrix with this massive ambient installation in NY City.

Type Of Entry: Ambient
Category: Stunts & Live Advertising
Title: VOYEUR PROJECTION INSTALLATION
Advertiser/Client: HBO
Product/Service: HBO VOYEUR PROJECT
Entrant Company: BBDO NEW YORK
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Greg Hahn
Creative Director: Senior Creative Directors: Mike Smith/David Carter
Copywriter: Greg Hahn/Mike Smith/David Carter
Art Director: David Carter
Account Supervisor: Rob Rawley/Juliane Sunderland/Jessica Mailloux
Other Credits: Chief Creative Officers: David Lubars/Bill Bruce

NIGHT DRIVE

I have suddenly realized I never posted this beautiful commercial, Night Drive, for VW. Directed by Noam Murro, it features actor Richard Burton reading Dylan Thomas' Under Milk Wood, while a lone guy drives a VW Golf around a deserted Los Angeles in the dead of night.

'And all the people of the lulled and dumbfound town are sleeping now. Hush, the babies are sleeping, the farmers, the fishers, the tradesmen and pensioners, cobbler, schoolteacher, postman and publican, the undertaker and the fancy woman, drunkard, dressmaker, preacher, policeman, the webfoot cocklewomen and the tidy wives. Young girls lie bedded soft or glide in their dreams, with rings and trousseaux, bridesmaided by glow-worms down the aisles of the organplaying wood. You can hear the dew falling, and the hushed town breathing. Only your eyes are unclosed to see the black and folded town fast, and slow, asleep.'

Just in case it won a gold in Cannes.

Agency: BBDO NY

HBO VOYEUR IS THE PROMO GRAND PRIX

The beautiful integrated campaign HBO Voyeur has been awarded with the Promo Grand Prix.

http://www.canneslions.com/winners/promo/win_1_1.htm

Category: Best Integrated Promotional Campaign
Title: VOYEUR INTEGRATED CAMPAIGN
Advertiser/Client: HBO
Product/Service: HBO VOYEUR
Entrant Company: BBDO NEW YORK
Country: USA
Sales Promotion/Advertising Agency: BBDO NEW YORK
Country: USA
2nd Sales Promotion/Advertising Agency, City: BIG SPACESHIP, New York
Country: USA