CARRYING A KNIFE

Nearly everyone is aware of the increasing danger of knife crime across the country but Tower Hamlets Council wanted to speak especially to the youth of the borough to highlight the danger with an arresting new ad.
By carrying a knife young people are actually putting themselves at risk, whether as part of gang culture or as self defence. Research has shown that knife carriers are more likely to be wounded by their own blades because the knife is likely to be turned on them.The film has been created by Sonny Adorjan and Milo Campbell and directed by Kevin Thomas.

WHAT YOU SHOULD KNOW BEFORE CARRYING A KNIFE

Released: May 2008
Avertiser: HOME OFFICE
Agency: RKCR/Y&R
Country: United Kingdom
Campaign: It doesnt have to happen (Carry a knife and you're more likely to get stabbed yourself)