VOLVO V70. FINALLY

Totalmente inaspettato. Chi indovina il finale è bravo.



Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Production Company: Roadmap Institute, Klampenborg
Film Director: Joachim Back
Production Company Producer(s): Ulrica Seehausen
Post Production: Sto.pp
Media Agency: Mindshare
Music: George Keller
Advertisers Supervisor: Bengt Junemo

MEDIA GRAND PRIX TO SWEDEN

Forsman & Bodenfors and the Swedish agency's client, AMF Pension, is the Grand Prix winner in the media category at the Cannes Lions. The campaign utilizes different media to persuade young Swedes to consider a pension plan.

http://creativity-online.com/?action=news:article&newsId=127805

Type Of Entry: Product and Service
Category: Financial Products & Services
Title: MMS
Advertiser/Client: AMF PENSION
Product/Service: PENSION FUNDS
Entrant Company, City: FORSMAN & BODENFORS, Gothenburg
Country: SWEDEN
Media/Advertising Agency, City: FORSMAN & BODENFORS, Gothenburg
Country: SWEDEN