DDB South Africa swept up the Grand Prix in the press category at the Cannes International Advertising Festival today for a campaign for Energizer batteries.
The concept: Parents can rely on Energizer's long-lasting lithium batteries to ensure that their children's toys never die, and to prevent the naughtiness that ensues when kids are left to their own devices. The ads depict children whose battery-powered gadgets have conked out up to all sorts of no good, like hocking loogies on passersby, painting the family dog red and duct-taping each other to a merry-go-round. Via
Advertiser/Client: ENERGIZER
Product/Service: ENERGIZER LITHIUM BATTERIES
Entrant Company, City: DDB SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: DDB SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Copywriter: Kenneth Van Reenen
Art Director: Julie Maunder/Gareth Lessing
Photographer: Clive Stewart
Account Supervisor: Paul Binikos
Advertiser's Supervisor: Danielle Moolman
