Title: According to Hubert Client: Whiskas Agency: TBWA/Toronto Creative Director: Joe Amaral Art Director: Stephanie Mackie Copywriter: Mark Biernacki Production Company: Partners Film, Toronto Director: James Haworth
Old people outvote young people 2-1. Just sayin. Visit chooseorlose.com
Agency: JWT, New York Executive Creative Director: Jeff Bitsack Copywriter: Scott Bell Art Director: Hunter Fine Production Company: Hungry Man Director: Bryan Buckley
Client: Kiwi Kleen Toilet Cleaner Advertising Agency: Grey, Hong Kong Ex Creative Director: Keith Ho Creative Directors: Kong Siu Lan, Vincent Tse Art Director: Kong Siu Lan Copywriter: Vincent Tse
Ecco quello facciamo noi italiani. Non disegniamo vestiti, gioielli, non inventiamo ricette, non creiamo vini, non progettiamo auto da corsa. Produciamo morte.
Client: United Nations Sweden Agency: Ogilvy & Mather, Stockholm Creative Director/Creative: Björn Ståhl Creative: Jonas Åkerlind Agency Producer: Marcus Sundquist Production Company: Stink London Director: Ivan Zacharias Producer: Nick Landon Director of Photography: Jan Vilechi Editor: Filip Malasek
The agency AKQA partnered with Amsterdam post-production house The Ambassadors to use 3D modelling techniques so that Kennedy appears to be delivering the 21st century message.
Dubbing a jfk speech, Greenpeace is announcing his 'Energy (R)evolution' project to save the planet from catastrophic climate change. The 200-page document was developed with specialists from the Institute of Technical Thermodynamics at the German Aerospace Centre (DLR) and more than 30 scientists and engineers from universities, institutes and the renewable energy industry around the world.
Client: Xbox 360 Agency: T.A.G. Creative Director: Scott Duchon, Geoff Edwards, John Patroulis Art Director: Ben Wolan Copywriter: Rick Herrera Director: Joe Kosinski VFX Company: Digital Domain Music Artist: Devotchka, 'How It Ends'
And Fable II - Destiny
Client: Xbox 360 Agency: T.A.G. Creative Director: Scott Duchon, Geoff Edwards, John Patroulis Art Director: Rey Andrade Copywriter: Joe Rose Production Company: Furlined Director: Mark Molloy
Terrific self-parody. Its been eight long years since the boys said whassup to each other. Now, after wars, storms, stock crash the gang is back to support the change.
No, THIS is definitely the best of the week. Where're my chips? And listen to the final claim: 'The bigger fuller bouncier double breasted burger'. A USP, once again, isn't it?
Nice and effective idea. Wall's sausages selects only the two finest cuts of pork.
BUILDING
BABY
FISH
Agency: Beattie McGuinness Bungay London (BMB) Executive Creative Director: Trevor Beattie Creative Director: Matt Doman & Ian Heartfield Art Director: Matt Doman Copywriter: Ian Heartfield
Nice AA campaign, based on the claim: We know why you fly.
Basketball player (Mark Cuban)
Movie director
Client: American Airlines Agency: TM Advertising Chief Creative Officer: Jim Walker Group Creative Director: Bill Oakley Creative Director: Shep Kellam Copywriter: Hayden Gilbert Art Director: Jason Duvall
Oh, what a cool idea! The best way ever to ask your girlfriend if she will marry you.
Client: Zales Spots Title(s): String First Air Date: 10/13/08 Agency: The Richards Group Writer: Mike Duckworth Agency Senior Producer: David Rucker Art Director: Terence Reynolds Creative Director: Chris Smith Production Company: MJZ Director: Ray Dillman
PrimalScream Music's Creative Director and Executive Producer Nicole Dionne, who produced the track for Zales, collaborated with emerging singer/songwriter Robert Francis on an original romantic ballad entitled "Don't Forget Love".
Reebok commissions a portrait of Lewis Hamilton to celebrate his season. Artist Ian Cook started yesterday to create the portrait in London using his own style. He creates his images by dipped small remote controlled cars in paint and driving them across a canvas!
Scontri con la Polizia a Milano. Un migliaio di studenti ha tentato di irrompere nella stazione delle Ferrovie Nord di Piazzale Cadorna. I carabinieri hanno usato manganelli e fumogeni per respingere l'assalto. "Abbiamo un filmato - spiegano i manifestanti - in cui si vede un carabiniere colpire con una manganellata e un calcio un ragazzo caduto a terra durante gli scontri". Il bilancio è di tre feriti (due alla testa e uno al volto) e tre contusi. Improvvisato un sit-in per bloccare il traffico nelle vie circostanti la stazione. Lo slogan ripetuto è: "La vostra crisi non la pagheremo noi". Da Repubblica
The imagined paths, from birth to impact, of two football players, LaDainian Tomlinson and Troy Polamalu. The music looks like an Ennio Morricone's tune remix.
Agency: Wieden + Kennedy, Portland Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand Copywriter: Jason Bagley Art Director: Ryan O'Rourke Production Company: Anonymous Content, Los Angeles Director: David Fincher
Another Apple 'Get A Mac' ad about PC trying to budget Vista by putting more money in advertising then in fixing Vista. A comment found on youtube: Hey Apple, how about "fix" Iphone's 3G instead of spending all that money on advertising? Or "fix" Ipod batteries?
Client: Apple Agency: TBWAMedia Arts Lab Chief Creative Officer: Lee Clow Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling ACD/Senior Art Director: Chuck Monn, Jamie Reilly Senior Copywriter: Kevin Tenglin, Krista Wicklund Production Company: Epoch Films Director: Phil Morrison
Agency: Sudler&Hennessey Milan Executive creative director: Angelo Ghidotti, Bruno Stucchi Copywriter: Angelo Ghidotti, Giulia Capotorto, Silverio Speranza Art director: Fabio De Vecchi, Max Luzzani Production: Cow & Boys Director: Marcello Lucini SFX: Edi
I love this ad. The idea is terrific, it's impossible to understand what's going on, but finally it sounds perfect. Another masterpiece, after The march of the emperor.
The march of the emperor
Client: Canal+ Agency: BETC EURO RSCG Creative Director: Stéphane Xiberras Art Director: Francis De Ligt Copywriter: Nathalie Dupont Agency Producer: David Green Director: Xavier Gianolli Production Company: Irene Producer: Alexis Kolnikoff
A new Sony Bravia ad with the domino effect, from Sony New Zealand. Agency: BATES Singapore
Ho dedicato parecchi post alla campagna Sony Bravia: Play-doh in particolare lo trovo un assoluto capolavoro, e il meraviglioso Balls, meno belli Colours, e Foam.
Altri due, come Pyramid e questo, li trovo più deboli.
L'effetto-domino sta diventano ormai un'idea usurata, come ho già notato in un post. Credo che dopo Honda Cog e Guinness Tipping Point sia difficile fare di più.
Originally formed in London, The Mill is the best SFX post production facility in the world, now with offices in New York and Los Angeles. Watch at this extraordinary reel in high resolution. There are some of the most beautiful commercial of the year.
TheLadders run a social experiment: a stack of $100,000 cash, protected by a clear, shatter-proof case, was placed in the middle of sidewalk in a New York City. What did happen?
The Honda Civic enhanced the connection between road and driver.
A behind-the-scenes look at the making of the Honda "Grooves" TV spot: http://www.youtube.com/watch?v=1qmOR9lS6Pw
Agency: RPA, Santa Monica EVP/Executive Creative Director: David Smith SVP, Creative Directors: Joe Baratelli; Pat Mendelson Senior Copywriter: Adam Lowrey Art Director: Laura Hauseman Production Company: Park Pictures, New York/Santa Monica Directors: Lance Acord Audio Post/Sound Design Company: Frameworks, Santa Monica
Client: Timberland Agency: Leagas Delaney, London CD/CW/AD: Rob Burleigh ECD/Copywriter: Tim Delaney Production Company: Biscuit Filmworks Director: Noam Murro
Haagen Dazs invited one hundred couples in Tokyo to the “Dolce Heavenly Concert”, played by three famous classical musicians. They offered them lavish beds, costing 350,000 yen each, and unlimited ice cream to watch the concert in maximum comfort. Look how comfy they are.
A new ad for Guinness from Irish International BBDO, Dublin. I still don't know whether the famous 'Good things come to those who wait' was over.
Client: Guinness Agency: Irish International BBDO Creative Director: Mal Stevenson Art Director: Pat Hamill Copywriter: Mark Nutley Production Company: Sonny, London Director: Fredrik Bond Post Production: MPC, London/L.A. Post Producer: Scott Griffin 3D: Duncan McWilliam 2D: Frank Lambertz Musical Artist: My Red Cell Song: Destination
She arrived as Ms K. Mathieson, Excecutive VP of sales, she departed as Kate. For thousands of years Aboriginal people have gone ‘walkabout’ to reconnect with the land and their traditional way of life. Come walkabout is the claim of the new Tourism Australia’s Destination Campaign. The ad was conceived by Luhrmann, who directed Romeo + Juliet and Moulin Rouge, and inspired by his forthcoming movie Australia.
Classic Australia ad with Paul Hogan, 1984
Australia "The Wonders Down Under" commercial featuring the legendary Paul Hogan has been the most successful ever in attracting amarican tourists. He uses the famous line "I'll slip an extra shrimp on the barby for ya".
The Diesel XXX Party, announced weeks ago by a pornish viral video started in Italy with this Dirty Dance in Piazza del Duomo, Milan. Tomorrow, and only tomorrow, october 10th, at 10 am, a limited edition of the Dirty Thirty denim will be available in the best 160 Diesel stores around the world. On october 11th the XXX Party will take place in 17 cities. www.diesel.com
This is more or less what happens in an advertising agency when the client, or the research institute, or whoever decides not to risk and asks for a 'small change'. See the guy who tells the client that adding pants will cost them an extra million!
Client: Sprint Title: Pants or no Pants Agency: Goodby, Silverstein & Partners, San Francisco Co-Chairman/Creative Director: Rich Silverstein Group/Assoc. Creative Directors: Franklin Tipton, Paul Stechschulte Art Director: Kevin Koller Copywriter: Rus Chao Production Company: Caviar Content, LA/Brussels/Amsterdam Director: Peter Farrelly
L'ultimo filmato degli M&M viene da downunder, e prosegue la saga di Red e Yellow. Stavolta qualcuno ha messo la sua maglietta rossa in lavatrice e ha rovinato il bucato. La mamma sta indagando: M o W? Una lunga storia da Rosser Reeves - Melt in your mouth, not in your hands - ai due caramelloni, e la richiesta di ospitarli a casa - Give them a home at your place.
Tagline: Give them a home at your place. Advertiser: Mars Brand: M&M's Agency: Clemenger BBDO Melbourne Illustrator: Bruce Curry (Animator) Executive Creative Director: James McGrath Creative Director: Emma Hill Art Director: Russel Fox Copywriter: Ant White Agency Producer: Karolina Bozajkovska Director: Jake Robb Production Company: Fiction Films/ Trilobite
A Chinese company has found the way to launch worldwide its product: the DAConnect video is spreading around thanks to an hologram. 'Daconnect is the first Driver Assistant Connect, a technology who thanks to holograms, projects people (man or woman) who help you to drive and to safe you.' Reality or fantasy? Check the site http://www.daconnect.ch
Fred & Farid creative style is becoming a bit too arty. We all know that fragrances need refined elegance and seduction. But I don't find the true Diesel soul here. The choice of music - Andante con moto from Schubert Trio op.100 - is inspired to a famous Kubrick movie, Barry Lindon
Diesel
Client: Diesel Agency: Fred & Farid, Paris Creative Director: Fred & Farid
Giornali, tv, blog stanno parlando del nuovo pericolo globale: la droga psichica. E' stata battezzata I-Doser, files scaricabili da internet che emettono suoni a bassa frequenza. Si chiamano binaural beats e si devono ascoltare in cuffia. Il suono non viene trasmesso dalle cuffie, che non riuscirebbero ad arrivare a tali frequenze, bensì è un suono percepito dal cervello che fa la sottrazione delle diverse frequenze con cui le due cuffie trasmettono il suono, ad esempio Sx 500 hz e destra 520 hz. A questo punto il cervello percepisce un terzo suono di 20 hz che è chiamato suono binaurale. Repubblica oggi sul sito lancia l'allarme. Io ne ho provato a scaricare uno e vi dico che secondo me è una grandissima bufala. Dopo dieci secondi non ne puoi più, oppure ti abbiocchi. Su wikipedia si possono sentire qui. Leggere anche qui
The kind of news I like most. The woman who was chosen to front Wonderbra's "real" women ad campaign has quit after being told she needs to lose weight and drop two dress sizes. Katie Green, former New Look shop assistant, said: "It's been very hard for me. They told me that I had to lose weight and be like the other models or I was finished, so I decided to quit. I did not want to sacrifice my health or happiness." I adore this woman.
LAMPADINA 10 (16%) FRULLATORE 50 (83%) Il sondaggio ha dato un risultato chiaro: vince il frullatore. Quindi, il blog viene da oggi brandizzato. Ci sono anche molti suggerimenti nei commenti, ma al momento preferisco fidarmi del gusto di Alex, che è il creatore del logo. Detto fra noi, era anche il mio preferito. Il frullatore è la mia metafora preferita del cervello. E poi mi richiama anche la famosa serie virale su youtube Will it blend. Che è anche la domanda che dobbiamo porci ogni volta che creiamo una nuova idea, immagine, personaggio, storia, claim per un prodotto. Resisterà o verrà istantaneamente frullata e fatta a pezzi?
New Guinness commercial for the Caribbeans, created by Saatchi & Saatchi London and directed by Shilo. The actor is Ainsley Burrows and his performance is blended with a stylized original animation.
Film Location: The Peninsula at Bayonne Harbor - Bayonne, NJ Advertising Agency: Saatchi & Saatchi City/State: London, England Creative Director: Tim Hearn Creative Team: Dave Govier, Levi Slavin Production Company: Shilo at Hanrahan City/State: Bicoastal, USA Director: Shilo 3D Lead: Tamir Sapir Editors: Josh Bodnar, Andre Stringer, Galen Summer Illustrator: Zach Johnsen, Evan Dennis Animators: Henning Koczy, Craig Kohlmeyer, Stieg Retlin Compositors: Bashir Hamid, Tamir Sapir, Andre Stringer 3D Artists: Warren Heimall, Craig Kohlmeyer, Christina Ku, Youngmin Kim, Chris Fung, Joji Tsuruga Music and Sound Design : Human
For this commercial Ladbrokes put the bingo players inside the balls! The ad follows the giant bingo balls as they bounce and bump their way through the city of Liverpool spreading laughter and excitement wherever they go. Ladbrokesbingo.com
Making of
Agency M&C Saatchi Creative Director Graham Fink Copywriter Dan McCormack/Luke Boggins Art Director Luke Boggins/Dan McCormack Production Company Serious Pictures
Per il gruppo su Facebook, per divertimento, per fare delle t-shirt a fine corso, perchè può servire, per farne quello che ci pare, ecco due loghi di Crealab, il nostro laboratorio di creatività. Li ha fatti Alex, e a me piacciono tutti e due, ma ne preferisco uno. Ma voglio sentire il vostro parere. Il sondaggio è qui sopra. Votate.
When I see a piano being destroyed, I feel bad. But this guerrilla, in Norway, it's quite impressive. It is launching a web questions-answers service with a score. Check www.solguru.no if you speak norwegian.
Chiedo scusa a tutti i miei lettori sparsi per il mondo, specie a quelli cinesi, giapponesi, vietnamiti, indiani, singalesi, maldiviani, nepalesi, kirghisi, ugro-finnici, baschi, turchi, kenyoti, malgasci, islandesi, honduregni e haitiani, ma oggi è il primo giorno del mio secondo Lab e quindi scrivo in italiano. Mentre aspetto il gruppo su FB, vi saluto su questo blog. E' stato un piacere incontrarvi oggi, e anche se l'aula non era per niente feng-shui, faceva caldo, eravamo stretti, non si vedevano i filmati, e in pratica ho parlato solo io, mi siete rimasti simpatici. Penso che ci divertiremo. Se volete guardare un po' qui in giro, il filmato più bello delle ultime settimane è If you give up. Toccante e vero. Ma anche Millimetres matter è grandioso. E se poi volete proprio sapere com'è andata l'anno scorso, risalite a dicembre e scoprite tutto. E anche se il lab dell'anno scorso è stato unico, fantastico e memorabile, può darsi che qualcosa combiniamo anche stavolta. Ciao. Angelo
Ps: a proposito dell'acqua ecco qui http://blab2.blogspot.com/2007/12/bere-molta-acqua-ha-smesso-di-fare-bene.html
Michael Conrad & Leo Burnett have realized this outdoor for Advance Dog Food in Germany targeting directly the end users: dogs. The food is hidden behind the billboard, its smell attracting the dogs around. For sure they like the smell, but we don't know if they appreciate the headline as well.
The glass harmonica, also known as the glasharmonika or hydrocrystalophone, is a musical instrument that uses a series of glass bowls graduated in size to produce musical tones by means of friction. There are few glasharmonika players in the world today. I saw one of them in Prague, years ago, and his glass-sound spreading around the Old Castle was magic. Grey has used the famous Beethoven 'Ode to joy' form the 9th Symphony played on glasses to advertise Procter's Magistral Dishwasher.
Tagline: It's amazing what your hands can do. Care them Advertiser: Procter&Gamble Brand: Magistral Hypoallergenic Dishwasher Agency: GREY Argentina Executive Creative Director: Pablo Gil, Sebastián Garín Creative Director: Diego Rubio, Coco Olivera Art Director: Diego Rubio Copywriter: Coco Olivera Country: Argentina
