Michael Conrad & Leo Burnett have realized this outdoor for Advance Dog Food in Germany targeting directly the end users: dogs. The food is hidden behind the billboard, its smell attracting the dogs around. For sure they like the smell, but we don't know if they appreciate the headline as well.
Agency: Michael Conrad & Leo Burnett
Ads of the World: Creative Advertising Archive & Community - Your Daily Dose of Creativity from Around the World
10 minuti fa