GLASSED BEETHOVEN

The glass harmonica, also known as the glasharmonika or hydrocrystalophone, is a musical instrument that uses a series of glass bowls graduated in size to produce musical tones by means of friction.
There are few glasharmonika players in the world today. I saw one of them in Prague, years ago, and his glass-sound spreading around the Old Castle was magic.
Grey has used the famous Beethoven 'Ode to joy' form the 9th Symphony played on glasses to advertise Procter's Magistral Dishwasher.



Tagline: It's amazing what your hands can do. Care them
Advertiser: Procter&Gamble
Brand: Magistral Hypoallergenic Dishwasher
Agency: GREY Argentina
Executive Creative Director: Pablo Gil, Sebastián Garín
Creative Director: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Country: Argentina