Toyota is running a guerrilla campaign in Italy for its upcoming iQ minicar. Using magnets stuck to the sides of parked cars along with leaflets hanging off the side-view mirrors, Toyota is highlighting just how small the new car will be. Coming in at just 2980mm long (that's less than ten feet), the iQ will be the shortest car on the market in Europe which has more than two seats. For perspective, the smart ForTwo is less than a foot shorter, and it can only seat two. campaign is scheduled to end in early August and the car should go on sale in Europe in the beginning of next year.
A new episode of the Guinness saga. Where is the classic claim 'Good things come for those who wait'?
Client: Guinness Agency: Irish International BBDO Creative Director: Mal Stevenson Art Director/Concept: Catherine Lennon Copywriter: Sophie Farquhar Concept: Jason Haynes Production Company: Gorgeous Enterprises Director: Peter Thwaites Producer: Anna Hashmi Director of Photography: Alwin Kuchler Editor: Rick Russell Editorial Company: Final Cut Music: Soundtree Music Song: Alpha 4
It's not a guerrilla in the 'advertising' meaning, but I definetely love it. In Weilheim, Germany, 500 young painters are working on a large scale reproduction of the Kandiskij's 'Weilheim - Marienplatz'. The work will be finished in one week.
Nice commercial by W+K for Target: college girls dancing as they decorate their room. The song is "Calabria," by Enur, featuring Nastaja.
Title "Happy Together" Agency Wieden + Kennedy City Portland Production Company: The Directors Bureau Advertiser Target Corporation Brand Name Target Business Sector Department Stores, Supermarkets Campaign Name Back to College '08 Executive Creative Director Jelly Helm, Steve Luker Creative Director Danielle Flagg, Tyler Whisnand Art Director Patty Fogarty Copywriter Val Klump Director Mike Maguire
Brief: Infiniti, the Nissan luxury brand, has signed a sponsorship with Le Cirque du Soleil. Develop a message expressing the values that both brands share.
Frijj, the British milkshake brand, is promoting a new website by some ads that parody the famous 1959 movie The Blob. The campaign encourages consumers to upload their own horror movies using Frijj as a prop. An 8 minute montage of the best ones will be shown before films at a London film festival sponsored by Frijj.
Agency: Young & Rubicam, Argentina Senior Creative Director: Guillermo Vega Creative Director: Ariel Serkin, Hernan Cerdeiro Art Director: Diego Gueler Copywriter: Maximiliano Borrego Agency Producer: Luis Pompeo, Diego Gonzalez Executive Producer: Alfredo Perez Veiga Producer: Fernando "Rambo" Damiano Director: Nico & Martin Production Company: AWARDS CINE, Buenos Aires Assistant director: Fernando Roca DoP: Leandro Filloy Post Production Company: Che Revolution Post
Last year, I saw this video. It's the last lecture of professor Randy Pausch. I remember having spent a whole hour in seeing the lecture, and searching the web for additional information. The story hit me.
Yesterday I read in a newspaper that Randy Pausch has died, the 25th of july, at the age of 47. And I'm here once again thinking about life, dreams, and death.
The Youtube video had 4,790,706 views.
Carnegie Mellon Professor Randy Pausch (Oct. 23, 1960 - July 25, 2008) gave his last lecture at the university Sept. 18, 2007, before a packed McConomy Auditorium. In his moving presentation, "Really Achieving Your Childhood Dreams," Pausch talked about his lessons learned and gave advice to students on how to achieve their own career and personal goals. For more, visit www.cmu.edu/randyslecture http://www.cs.cmu.edu/news/releases/RandyPausch.html
Sharkized pedicabs are cycling in NY to announce the Shark Week on Discovery Channel. I have to say that last time I took a pedicab in NY, last may, I payed 25 bucks for a run from Times Square to Union Square. Sharkized.
Client: Discovery Channel Creative Director: Stefan Poulos Associate Art Director: Alison Medland Associate Creative Director: Andrew Heckel Photographer: Jill Greenberg
And this is another Shark Week guerrilla, in Australia last winter.
Using the photo of Bossi raising his finger, Ryanair launched today a provocative campaign against the italian government because it is helping Alitalia. The text says: Minister Bossi to italian passengers: the Government supports the expensive Alitalia fares, the frequent strikes, It doesn't care of italian passengers. Fly Ryanair.
All the political parties, the leaders, Bossi himself are blaming Ryanair for the message.
Due to the increased risks that British Troops take whilst on operations, they find it difficult adjusting to the risk thresholds of normal civilian life, particularly when on the road where they drive faster and more recklessly. In fact they are twice as likely to die on the road as civilians. Consequently, the British Army commissioned Golley Slater to create a campaign in an effort to alter the behaviour of British troops when they return home from active service.
Tagline: Drive carefully. You're tough, but you're not invicible
Released: July 2008
Advertiser: The British Army Agency: Golley Slater Creative: David Abott, Phil Hickes, Paul Williams Production Company: Academy Films
Another film made by TBWA Paris for Amnesty International. Last year, the film Signatures won the Grand Prix at the International Advertising Association's first Socially Responsible Communications Awards, and numerous awards including a Cannes gold Lion.
London has a new, big attraction: a 45-ton replica of the largest passenger airplane ever made, the Airbus A380. Emirates, the Dubai based international airline, has unveiled a giant model of an Airbus A380 at the gateway to Heathrow Airport. The Emirates A380 Airbus model has taken over the BA Concorde miniature's role of welcoming passengers to the airport. More than 25 million visitors to Heathrow will be exposed to Emirates impressive branding efforts at the gates of world’s busiest airport. The Smithsonian Air and Space Museum in Washington DC, has stated it is the largest known aircraft model in existence. A world record submission is currently with Guinness World Records.
Sun Wukong, known in the West as the Monkey King, is the main character in the classical Chinese epic novel Journey to the West. In the novel, he accompanies the monk Xuanzang on the journey to retrieve Buddhist sutras from India. Created by the men behind Gorillaz - Damon Albarn and Jamie Hewlett - Monkey and his friends will be the faces of the BBC's Beijing Olympics coverage in the next few months.
Client: BBC Agency: Red Bee Media, RKCR/Y&R Executive Creative Director: Damon Collins Creative: Paul Angus, Ted Heath Production Company: Passion Pictures, Zombie Flesh Eaters Director: Jamie Hewlett Animation Director: Pete Candeland, Rob Valley Music Composer & Producer: Damon Albarn Lead Vocals: Jia Ruhan Choir: Tianyuan Choir, Beijing Musical Director: David Coulter, Mike Smith
It's a Samsung ad. seethewholestory.com will give you the details on the new camera.
Client:Samsung Electronics Product:NV24HD Digital Camera Title:‘Lions’ Media:Viral/Internet Agency:The Viral Factory Creative Idea:The Viral Factory Creatives:The Viral Factory Production Company:The Viral Factory Producer:Patrick Dugiud Seeding & digital media planning:The Viral Factory Directors:Henry Littlechild with The Viral Factory Offline Editor:Concrete Post Production Offline Editor:Matt Hall Post Production House:Concrete Post Production Online and Colourist:David Cox Post Production Producer: Ross Culligan Music Composer: Tim Drawbacks Audio Post Production:Unit Post Production Senior Dubbing Mixer: Kim Storey
Join the Migration features 20 NFL stars - Eli Manning, Peyton Manning,Kevin Boss, Jerricho Cotchery, Greg Ellis, Matt Hasselbeck, Madison Hedgecock, Chad Johnson, Thomas Jones, Mathias Kiwanuka, Nick Mangold, Laurence Maroney, Jeff Saturday, Bo Scaife, Derrick Ward, DeMarcus Ware, Ty Warren, Benjamin Watson, Reggie Wayne, and Vince Young - wearing Reebok NFL Equipment Speedwick Tee, an anti-microbial, moisture wicking shirt with a unique, soft cotton hand. Fans can text MIGRATE to 94444 and they'll be sent a link to the Migration WAP site where they can enter to win a trip to the '09 Pro Bowl, download a free NFL wallpaper, watch the commercial, browse Reebok products including the new Speedwick tee with official NFL branding and more.
The big ad spenders are focusing their messages on the biggest global event of the year: the Olympic Games. See how McDonald is approaching the spirit of the games.
I have a rendezvous with Death At some disputed barricade, It may be he shall take my hand And lead me into his dark land And close my eyes and quench my breath, I have a rendezvous with Death And I to my pledged word am true, I shall not fail that rendezvous.
Client: Gears of War 2 Agency: T.A.G., San Francisco Creative Director: Scott Duchon, Geoff Edwards, John Patroulis Art Director: Nate Able Copywriter: Mat Bunnell Agency Producer: Vince Genovese Production Company: Anonymous Content Director: Joe Kosinski Executive Producer: Jeff Baron Producer: Julien Lemiatre VFX: Digital Domain VFX Executive Producer: Karen Anderson VFX Producer: Melanie LaRue VFX Supervisor: Vernon Wilbert CG Supervisor: Peter Plevritis Digital Production Manager: Chris House Mix: Lime Studios Engineer: Rohan Young Assistant Engineer: Joel Walters Executive Producer (Mix): Jessica Locke
Somtimes, maybe always, teasers is better than campaign. It's the case of Faceless, a guerrilla that raised the interest of media for a week, now revealed in the site http://www.facelesspeople.com/. True character in a faceless word is the claim, for the new Lotus Evora. Nothing particularly brilliant in the site, apart from the car.
The essence of Scotland, in the rythm of Kipling's poem 'If'.
If you can bounce in six inch heels all night and still walk home in your bare feet, If you can keep two passions burning bright and see if there's still some romance and defeat, If you can hit a foreign beach without a tan or brave the howling sleet in just a shirt, If you know you're easily a better man when side by side with suits in just a skirt, If you can party in the summer rain with kamakaze midgies in the mud, Or grit your teeth and put up with the pain of seeing in the new year in the scud, If you can wait and wait for 1p change then proudly give the lot to charity and know for certain it's not strange to call yer lunch dinner and yer dinner tea, If you can handle folk to call you Jock then you'll have really earned your irn bru, You'll thank your mum for keeping you in stock and what is more You'll feel phenomenal to.
TITLE: "If" BRAND: Irn-Bru AGENCY: The Leith Agency
Agency Spy is posting a Facebook Wall found on the Thought Industry blog that makes clear how FB can ruin careers and reputations. 'Seems the blogger's facebook friends have no idea how the facebook wall works. They posted a private conversation on their walls. And since facebook is easy enough to navigate, everyone that can find their page now knows that they are none too happy with a particular client.' Apparently the client is Chrysler.
Many years ago, when I was a young creative, I heard for the first time the story of the blind man and the headline that changed his fortune, told by a famous copywriter. The story is still circulating, because this short film won a gold award in Cannes 2008 film festival. With exactly the same headline.
Director : Alonso Alvarez Barreda Running Time : 04:50 Year : 2007 Country : Mexico/ U.S.A Category : Short film
JWT Cairo created these ads for Bepanthen, an ointment used to heal burns. The line reads “Heals their burn and your guilt, fast.” Guess where I'd like to put the agency and the client?
This attraction, introduced last week in a fun fair in Milan, is creating a dispute in tv channels, newspapers and blogs in Italy. The chair came from Las Vegas, produced by Distorsions. It's having a big success in the fair, especially among children that want to see the execution again and again. Other attractions such as The Hanged Man, The Shooted Boy are expected.
Client: Axe Title: Self Esteem Agency: Vegaolmosponce, Buenos Aires General Creatives Directors: Hernan Ibarra, Walter Aregger, Hernan Ponce Art Director: Juan Manuel Montero Copywriter: Rafael Santamarina General Agency Producer: Roberto Carsillo Agency Producer: Selva Dinelli Production Company: Rebolucion, Buenos Aires Director: Luciano Podcaminsky Executive Producer: Patricio Alvarez Casado Production Manager: Axel Linari Assistant Direction: Andres Shakespiare DOP: Victor Gonzalez Art Director: Daniela Podcaminsky Editor: Eliane Katz Postprodution House: Metrovision Music: Animal Music Sound: No Problem
We know a lot of different ways of designing shoes. This is pretty new.
Client: Nike Agency: Wieden + Kennedy, Tokyo Creative Director: Sumiko Sato, Hiroshi Yonemura Copywriter: Driscoll Reid Art Director: Chris Hutchinson Agency Producer: Jen Dennis Director: Andrew Hall Executive Producer: Ron Cosentino Producer: Jenny Bright VFX: a52 CG Lead: Max Ulichney Animator: Franz Vidal, Eli Guerron, Adam Newman Flame Artist: Simon Scott Sound: Stimmung Sound Designer: Gus Koven
This is the campaign, created by DDB Canada, Vancouver for The Looking Glass Foundation about eating disorders. The concept is quite impressive.
Print ads
Tv ads
Creatives: Frank Hoedl (Photographer) Alan Russell (Executive Creative Director) Dean Lee (Creative Director) Daryl Gardiner (Assoc Creative Director) Daryl Gardiner (Art Director) Jeff Galbraith (Copywriter)
Big launch for the next-generation Vectra (or Insignia, as it has become). It has been prepared by an UFO crash down in Potters Fields Park in London, and yesterday the real car has been dropped from the sky.
This commercial, realized by AMV BBDO London for Snickers, is under attack. Garfield, the adage critic, thinks it's homofobic, and is adressing a request to John Wren, CEO of Omnicom, of pulling the ad: 'Since you are the executive ultimately in charge of both TBWA and BBDO, I ask you: How could you be so insensitive, how could you be so shallow, and how could you be so mean? Are you so bereft, of ideas and simple humanity, that you must be reduced to stereotyping and bullying? That you must identify an "other" to ridicule, or worse? That you must build a brand on the backs of people who have harmed no one save for challenging a high-school locker-room standard of masculinity? Stop the dehumanizing stereotypes. Stop the jokey violence. There is no place in advertising for cruelty. Pull the campaign. Do it now. Then tell your agencies how to behave. Or else.'
Simplexity: Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. The term has been adapted in advertising, and marketing and other industries. http://en.wikipedia.org/wiki/Simplexity A book by Jeffrey Kluger http://brandautopsy.typepad.com/brandautopsy/2008/07/simplexity-jeff.html
Frenemies: friends, yet enemies. A book by Megan CraneWikipedia: Frenemy or frienemy is a portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. The latter can describe relationships involving:people; Politics and International Relationships; or Commercial Relationships between Companies. http://en.wikipedia.org/wiki/Frenemy
Publicis Conseil has realized these ads featuring the tagline “For a fresher world,” with famous cityscapes made out of the brew (cases, bottles, glasses, etc.). In every one there is a corkscrew: could you spot it?
Advertiser: Heineken Agency: Publicis Conseil, Paris Tagline: Heineken. For a fresher world Creative Director: Olivier Altmann Art Director: Pierre Penicaud Copywriter: Nicolas Schmitt 3D Graphics: Denis Assor Retoucher: Eye Dream
LeBron James, Bill Bowerman, Vasily Alekseyev, John McEnroe, Cristiano Ronaldo, Pau Gasol, Raplh Boston, Wayne Roney, Maria Sharapova, Henry Marsh, David Lega, Mary Lou Retton, Zhu Jianhua, Liu Xiang, Carlos Lopes, Daiane Dos Santos, Stece Prefontaine, Paula Radcliffe, Joan Benoit-Samuelson, Wallace Spearmon, Julie Moss, Omar Salazar, Miho Shinoda, Lance Armstrong, Kenny Bartram, Garrett Reynolds, Hasely Crawford, Carl Lewis, Kobe Bryant, Bernard Lagat, Mary Decker Slaney, Kerry O’Brien, Pete Sampras, Manfred Neumann, Derek Redmond, Arthur Ashe, Roger Federer, Otis Davis, Sherone Simpson, John Lester, Michael Johnson, Michael Jordan, Romualdo Kubiak, Oscar Pistorius to celebrate the 20th anniversary of the Just Do It campaign.
Nike.com/courage
Agency: Wieden + Kennedy Portland Music: "All these things that I've done" The Killers
Comfort leaves your clothes so soft and fragrant that even Naturists are now changing their minds!
Client Unilever Creative agency Ogilvy Writer Sue Higgs Art director Sue Higgs & Tony Haigh Planner Production company Thomas Thomas Films Director Jim Gilchrist Editor Amanda Jones, Final Cut Post production The Mill (post-production)
Nearly everyone is aware of the increasing danger of knife crime across the country but Tower Hamlets Council wanted to speak especially to the youth of the borough to highlight the danger with an arresting new ad. By carrying a knife young people are actually putting themselves at risk, whether as part of gang culture or as self defence. Research has shown that knife carriers are more likely to be wounded by their own blades because the knife is likely to be turned on them.The film has been created by Sonny Adorjan and Milo Campbell and directed by Kevin Thomas.
Spike tv, a cable channel, is airing the complete Star Wars saga in US. After an outdoor launch campaign in NY, the channel realized some low budget but funny commercials.
Agency: Mother, New York - Creative Director: Linus Karlsson, Paul Malmstrom - Copywriter: Greg Hunter, Allon Tatarka - Art Director: Mat Driscoll, Rob Baird - Mother: Renee Rauchut - Production Company: HSI -Director: Ryan Ebner -
1600 panda invaded last week the centre of Paris, in front of the Hotel de Ville. The invasion has been organized by WWF to raise the awareness about the endangered species. Infact, 1600 is the actual panda population in the world.
The panda are realized in painted paper, and they are totally eco-compatible.
Brief Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.
Solution: We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.
Results: Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.
Advertising Agency: Ogilvy, Frankfurt, Germany Creative Director / Art Director: Simon Oppmann Creative Director / Copywriter: Peter Römmelt Account Management: Marco Bisello Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection
What is the real reason people swim out of Cuba? Not to reach the freedom, but to pursue Matusalem Gran Reserva 15 Year Old Rum, which Fidel Castro expelled in 1959.
I loved the first season of Mad Men, and I'm impatient to see the new episodes. To promote the season 2, some of the subway cars have been designed on the interior to look like the television show. Welocme back in the sixties.
The War in Iraq costs $720 Million a day. That's $500,000 a minute. That's $8333 a second. "I think people are becoming more aware of these guns or butter questions," said Gary Gillespie, "But when you talk about $720 million a day, even people who work on this issue are shocked by the number and shocked by what could have been done with that money. War has no return — you're not producing a product."
Client: Grow Design Work - Production Company: Grow Design Work - Director: Bran Dougherty-Johnson / Grow Design Work
"RazorJunior created an advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual Tour De France event."
This advert is either loved or hated. Comments found on youtube:
So why did US Cellular not support the USA and instead have this ad filmed in South Africa, quite possibly one of the most violent nations on earth with 22% of the population infected with AIDS?
I want that bear!!! :) Thanks for posting it, now I can see that bear anytime I want. ;)
You want to see this commerical in action start talking on your phone in a restaurant. Someone will point out how nice life is with a kind gesture involving their middle finger.
Definitely filmed in Cape Town, South Africa.
Music Company: Musikvernuegen Composer: Walter Werzowa Mix: Ravenswork, Eleven Mixer: Robert Feist, Jeff Fuller
Released: July 2008 Avertiser: U.S. CELLULAR Agency: PUBLICIS & HAL RINEY Country: USA Category: Commercial public services
Publicize the grand opening of the HomePlus Supermarket branch in Chamsil district. This particular branch was connected directly to the Chamsil subway station. Since LotteMart, a rival supermarket chain, already had a store close to the subway station, agressive and effective camapign was neccesary to put the grand opening of the HomePlus Chamsil branch in the spotlight. Stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket. HomePlus outdoor campaign began a month before the store opening. No TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.
Advertising Agency: Cheil Worldwide, Seoul, Korea Executive Creative Director: Ina Choi Creative Director: Yooshin Lee Copywriter: Jungho Hwang / Sua Lee Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo Illustrator: Bom Communication
The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.
In Radiohead's new video for "House of Cards", no cameras or lights were used. Instead, 3D plotting technologies collected information about the shapes and relative distances of objects. The video was created entirely with visualizations of that data. From the album IN RAINBOWS
Musical Artist: Radiohead Production Company: Zoo Films Director: James Frost Producer: Dawn Fanning Technical Director: Aaron Koblin Exec Producer: Justin Glorieux, Gower Frost Director of Photography: Yon Thomas 3D Real-time capture: Geometric Informatics Inc. Software and Hardware Development: Dale Royer, Luke Farrer, Song Zhang 3D Laser Imaging Equipment: Velodyne Lidar Inc. Field Application Engineer: Rick Yoder Business Development Manager: Mike Dunbar Processing of Lidar Data: 510 Systems Chief Engineer: Pierre-Yves Droz, Albert Soto System Administrator: Troy Thompson, Lap Luu CEO: Suzanna Musick Additional Lidar footage: Aerotec Aerotec/Chief Executive Officer: James W. Dow Aerotec/Land Modeling Specialist/LIDAR: William Wallace Aerotec/Land Modeling Supervisor: Casey Scott Editorial Company: Union Editorial Editor: Nicholas Wayman Harris VFX: The Syndicate VFX Supervisor: Ben Grossmann VFX Producer: Magdalena Wolf Managing Director: Kenny Solomon CG Supervisor: Adam Watkins CG Technical Director: Rodrigo Teixeira FX Animator: Sam Khorshid, Attila Zalanyi CG Artist: Duane Stinnett Compositing Supervisor: Alex Henning Flame Artist: Verdi Sevenhuysen, Mike Ek, Kevin McDonald Editorial Consultant: Adam Gerstel IT Assistant: Thuy Le
The big question, once again: creativity or business? Awards or money? And more: client's needs or human rights? The Wall Street Journal tells the case of TBWA that, for entering a campaign about the human rights in China, is at risk of losing clients and opportunities. 'In recent weeks, Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image. On behalf of sportswear maker Adidas AG, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans.
At the same time, the agency's Paris office was working on another ad campaign on behalf of Amnesty International that showed Chinese athletes being tortured by Chinese authorities. In one of the print ads, a person has been attached to a target normally used in the shooting competition at the Games. At the bottom, it says, "After the Olympic Games, the fight for human rights must go on."
The ad won a bronze in Cannes, but now the agency is under attack in China.
This is not the first case, neither the last one. In Europe, WPP Group PLC's Ogilvy & Mather Worldwide agency works on antismoking campaigns for the Cancer Research UK charity and does marketing for British American Tobacco PLC, one of the world's largest cigarette companies. It also creates ads for energy giant BP PLC and environmental group WWF, which wants to cut oil use.
This impressive billboard, developed by Leo Burnett, Chicago, for MC Donald's is placed inWrigleyville. It only opens up between 6am and 10.30am, the time that eggs are on the menu at McDonalds.
It's worth remembering the award winner Fresh Salad billboard, made out of growing lettuce.
Doug Pray documents street artist Paul "Moose" Curtis making the Clorox Reverse Graffiti mural by literally cleaning images of indigenous California foliage into a dirty San Francisco tunnel.For most information visit www.reversegraffitiproject.com
Client: Clorox Green Works Agency: DDB, San Francisco
Nice but not new. In the winter of '05, Moose reverse painted clothes on strategic walls in London to show the cleaning power of Ariel.
'In the wake of the devastating Cyclone Nargis that hit Burma on 2 May, more than one million people are homeless, up to 128,000 killed. This natural disaster was turned into a man-made catastrophe by Burma's brutal regime. They blocked international aid and left thousands without food, shelter or medicine. The real disaster in Burma is the government. Burma is ruled by one of the most brutal dictatorships in the world. It ruthlessly persecutes, imprisons and tortures human rights and democracy activists. Thousands of men, women and children are used as slave labour. Please help us bring human rights and democracy to Burma. Go to http://www.burmacampaign.org.uk'
The Real Disaster Client Johnny Chatterton and Anna Roberts, Burma Campaign UK Creative agency Ogilvy Director/editor Richard Barnett and Layla Atkinson @ Trunk Design Writer Alun Howell Art director Vijay Sawant
The New York Festivals (NYF) Grand Trophies were awarded to Nordpol + Hamburg, Abbott Mead Vickers/BBDO, London, Projector Inc., Tokyo, BBDO, NY and Ogilvy, Frankfurt.
Nordpol + Hamburg, Germany, Creative Director, Lars Ruehmann, won the coveted Grand Award for Television for their intriguing TV spot "Power of Wind", created for the German power company Epuron
Abbot Mead Vickers/BBDO, London, Executive Creative Director, Paul Brazier, took home the Grand Award for Art & Technique for client Diageo, Draught Guinness. The epic spot, directed by Nicolai Fuglsig of MJZ, titled “Tipping Point”, takes place in a small town, where the entire population is involved in a massive domino run.
Projector Inc., Tokyo, Executive Creative Director, Yoshiaka Nagasaka and Creative Director, Koichiro Tanaka were this year’s Grand winner for Interactive for UNIQLO “UNIQLOCK.
BBDO, NY and Dave Lubars, Chairman and Chief Creative Officer won the Grand Trophy for the HBO “Voyeur Integrated Campaign” at last night’s awards.
Ogilvy, Frankfurt, Germany was presented with the Grand Award for Print for its inventive graphic montage for “Typo Crash Campaign” by Executive Creative Director Dr. Stephan Vogel and Creative Director Christian Mommertz.
Believe it or not, this is part of the Absolut campaign from TBWA\Chiat\Day, New York. The headline of the website should be the link: Available exclusively in an absolut world
http://www.nowbekanye.com/
Agency: TBWA\Chiat\Day, New York - World Wide Creative Director: Rob Smiley - ACDs: Chris Lisick and Lew Willig - Agency Producer: Winslow Dennis - Production Company: Jump - Director: Paul Krik - Executive Producer: Elizabeth Krajewski - Producer: Emily Plunkett - DP: Tim Naylor - Editorial: Jump Editorial - Editor: Dave Herman - Producer: Elizabeth Krajewski - Assistant Editor: Roberto Serrini - VFX Company: Manic - Producer: Charles Self - Lead Flame Artist: Nicholas Sasso - Mixer: Stephane Guyot
Yes. This is the case of Bob Monkhouse, who died from prostate cancer.
Now, thanks to computer wizardry, he can be seen in an ad for Prostate Cancer Research's Give A Few Bob campaign. The commercial was awarded of a Gold last week in London at Midsummer Awards for Best Post Production.
The ad-makers took archive footage of Monkhouse and blended it with shots of a body double taken in a graveyard in Surrey. The script is spoken by a soundalike and begins with Monkhouse saying: "Just when you thought it was safe to turn on your TV again, here I am. Gosh, four years already, doesn't time fly."
He goes on to tell one of his favourite gags: "I wanted to die like my father, quietly, in his sleep - not screaming and terrified like his passengers." And he says: "What killed me kills one man per hour in Britain. That's even more than my wife's cooking. Let's face it, as a comedian, I died many deaths. Prostate cancer, I don't recommend."
Monkhouse's widow Jackie, 70, told The Sun: "When I was approached about the Give A Few Bob campaign I felt it would be a great honour for my husband. The ad-makers took archive footage of Monkhouse and blended it with shots of a body double taken in a graveyard in Surrey
"Bob would love this ad. It's funny but has a serious message about the threat of prostate cancer. "They've done a fabulous job bringing my Bob back - although there's a bulge in the lapel of his jacket he wouldn't have stood for. I have the original upstairs and it fitted him like a glove."
The campaign aims to raise donations for research into the disease.
Client: Axe Agency: BBH, New York Executive Creative Director: Kevin Roddy Group Creative Director: Matt Ian, Amee Shah Copywriter: Adam Reeves Art Director: Craig Smith, John Foster Senior Agency Producer: Jessica Dierauer Production Company: Smuggler Director: Stylewar Executive Producer: Patrick Milling-Smith, Brian Carmody Line Producer: Jeff Miller Director of Photography: Jallo Faber Editorial Company: PS 260 Editor: Maury Loeb Music Artist: Jimi Tenor Song: Take Me Baby
Chevrolet created havoc with its 20-foot billboard advert made entirely from one-pence coins in London’s New Oxford Street. The unique billboard that consisted of 20,000 pennies was created to advertise the 769,500-pence starting price of the new Aveo. Understandably, it didn’t take long for hundreds of opportunistic by passers to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes Chevrolet's Les Turton commented:“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”
Client: Intralot Agency: George Patterson Y&R Executive Creative Director: Ben Coulson Art Director: Chris Northam Copywriter: Simon Bagnasco Agency Producer: Romanca Jasinski Director: Jim Hosking Production Company: Revolver Executive Producer: Michael Ritchie Producer: Georgina Wilson Director of Photography: Mandy Walker Editor: Bernard Garry Editorial Company: The Editors
Sony agencies to contest global Bravia work by Staff Brand Republic 11-Jul-08, 08:10
LONDON - Sony has invited four of its agencies, including Fallon, to pitch for a global advertising campaign for its Bravia flat-panel television, according to a report in The Wall Street Journal. The WSJ claims that this month Sony will hear presentations from the various agencies it has used for regional Bravia campaigns about their ideas for supplementary global work. Fallon, which handles Europe, will face competition from WPP's Berlin Cameron United, Crispin Porter + Bogusky and 180, which handles the US Bravia account.A Sony spokeswoman told the WSJ that its global marketing divisions are working together to "get the maximum value out of its marketing activities". Having won Gold Lions at the Cannes Advertising Festival for its visually striking 'balls' and 'paint' Bravia ads, Fallon is in a strong position creatively, but may be hampered by the size of its network.
In Italy is called 'la maledetta', the 'damned' or the 'doggoned', the incredible shot by which Andrea Pirlo scored a lot of goals. Now this video celebrates the player's ability to overcome the barrier in another, creative way. "The cursed free kick is Next Level". Enjoy.
Much of the messy advertising you see today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
By saving money on everyday items you can eventually afford a holyday. It's the 'strategic' assumption of this paradoxical and funny campaign, developed by Hallway teamed up with creative agency Happy Soldiers, to promote Zuji travel on line. Zuji is "a company that is ‘Helping holidays happen’" so they decided to produce "Zuji baked beans" and sell them for 10c a can. What happened? See the video for an answer. By the way, the beans can is absolutely well designed.
Product: Zuji Online Travel Agency: The Hallway/Happy Soldiers Creatives: Happy Soldiers (CD, AD, CW) Tom Hull (Agency Executive Producer)
