NIKE NATURAL LAB

We know a lot of different ways of designing shoes. This is pretty new.



Client: Nike
Agency: Wieden + Kennedy, Tokyo
Creative Director: Sumiko Sato,
Hiroshi Yonemura
Copywriter: Driscoll Reid
Art Director: Chris Hutchinson
Agency Producer: Jen Dennis
Director: Andrew Hall
Executive Producer: Ron Cosentino
Producer: Jenny Bright
VFX: a52
CG Lead: Max Ulichney
Animator: Franz Vidal,
Eli Guerron,
Adam Newman
Flame Artist: Simon Scott
Sound: Stimmung
Sound Designer: Gus Koven