lunedì 21 luglio 2008

NEW WORDS: SIMPLEXITY AND FRENEMIES



Simplexity: Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. The term has been adapted in advertising, and marketing and other industries. http://en.wikipedia.org/wiki/Simplexity
A book by Jeffrey Kluger
http://brandautopsy.typepad.com/brandautopsy/2008/07/simplexity-jeff.html

Frenemies: friends, yet enemies. A book by Megan CraneWikipedia: Frenemy or frienemy is a portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. The latter can describe relationships involving:people; Politics and International Relationships; or
Commercial Relationships between Companies. http://en.wikipedia.org/wiki/Frenemy

2 commenti:

Lena ha detto...

Hi!
Thank you for interesting post!

I'm Russian and I need your help.

Well, I want to clear it out what I'm looking for - words that were created especially for advertising and PR, brand-names, etc. They may be quite common nowadays, but I really need to know what words appeared thanks to advertising. I'm wirting a paper on this subject, because my teacher decided so. I wished to write simply about neologisms, but he didn't approve it.
So, I have to find information about English words that appeared in advertising (no matter how long ago), but the fact is that here, in Russia, I cannot find such information. And I'm at a loss.

For example, some brand-names were neologisms as Tefal (there wasn't such a word before it), sometimes words are created to attract attention... to catch teenager's attention in most cases. Like bamboocha in Fanta's commercial.

Can you remember any television advertisements where they created new words?

Email me, please.
THANKS!

angelo ha detto...

Dear Lena, I understand your problme - but unfortunately, altough I write it in English, I'm italian and I live in Italy. It's difficult to me identify special new words in english - but just in case, I let you know. Bye, Angelo