WHAT IS REVERSE GRAFFITI?

Doug Pray documents street artist Paul "Moose" Curtis making the Clorox Reverse Graffiti mural by literally cleaning images of indigenous California foliage into a dirty San Francisco tunnel.For most information visit www.reversegraffitiproject.com



Client: Clorox Green Works
Agency: DDB, San Francisco

Nice but not new. In the winter of '05, Moose reverse painted clothes on strategic walls in London to show the cleaning power of Ariel.