By saving money on everyday items you can eventually afford a holyday. It's the 'strategic' assumption of this paradoxical and funny campaign, developed by Hallway teamed up with creative agency Happy Soldiers, to promote Zuji travel on line. Zuji is "a company that is ‘Helping holidays happen’" so they decided to produce "Zuji baked beans" and sell them for 10c a can. What happened? See the video for an answer. By the way, the beans can is absolutely well designed.
Product: Zuji Online Travel
Agency: The Hallway/Happy Soldiers
Happy Soldiers (CD, AD, CW)
Tom Hull (Agency Executive Producer)
15 minuti fa