martedì 8 luglio 2008

KIA BORREGO. A LUXURY SPOOF COMMERCIAL

It's becoming more and more difficult to create a new, fresh and original car commercial. Everything has been already done. Agency David&Goliath has chosen a different - but not less expensive - creative approach: quoting other commercials' typical metaphors and characters. Advertising on advertising. The final effect it's a sort of luxury spoof.



Agency David&Goliath LA

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