Sharkized pedicabs are cycling in NY to announce the Shark Week on Discovery Channel. I have to say that last time I took a pedicab in NY, last may, I payed 25 bucks for a run from Times Square to Union Square. Sharkized.
Client: Discovery Channel
Creative Director: Stefan Poulos
Associate Art Director: Alison Medland
Associate Creative Director: Andrew Heckel
Photographer: Jill Greenberg
And this is another Shark Week guerrilla, in Australia last winter.
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