martedì 30 settembre 2008

ITALY. PARKING WITHOUT STRESS




Nice guerrilla in Ancona, Italy. 1500 soft micro-cars have been hanged on cars to invite the drivers to park in automated parking boxes, Parkcomodo. The line says: Parking stress? In september you can park comfortably.
Agency: Fede Lodolini - Gogomedia

HONDA. PUFFER FISH



Advertising Agency: RPA
Executive Creative Director: David Smith
Creative Director: Joe Baratelli,
Pat Mendelson
ACD/Art Director: Curt Johnson
ACD/Copywriter: Todd Carey
Production Company: Digital Domain
Directors: Eric Barba, Brad Parker
Animator: Marc Perrera
Music: Elias Arts
Composer: Jonathan Elias,
David Wittman

HONDA. MOSQUITOS



Tagline: Guzzlers be gone! The Fit is go!
Agency: RPA, Santa Monica
Executive Creative Director: David Smith
Creative Directors: Joe Baratelli, Pat Mendelson
Art Director: Curt Johnson
Copywriter: Todd Carey
Production Company: Digital Domain, Inc., Los Angeles
Director: Eric Barba
Director: Brad Parker
Music House: Elias Arts, Santa Monica
Sound House Design: 740 Sound Design, Santa Monica
Sound Designer: Eddie Kim

lunedì 29 settembre 2008

WRANGLER. WHY DO YOU LIVE?



Advertiser: Wrangler
Agency: Fred & Farid, Paris
Editor: Yannis Rachi
Executive Creative Director: Fred & Farid
Creative: Baptiste Clinet, Nicolas Lautier
Agency Producer: Robin Accard, Yann Yap
Director: Max Hykel
Production Company: DPE7, Paris
Agency Supervisors: Fred & Farid, Daniel Dormeyer, Paola Bersi

XBOX 360. LIVE YOUR MOMENT

New tv campaign for Xbox 360. See www.Xbox.com







Agency: T.A.G., San Francisco
Creative Directors: Scott Duchon, Geoff Edwards, John Patroulis
Art Director: Aramis Israel
Production Company: @radical.media, Los Angeles
Director: Daniel Askill
VFX: The Mill, LA/NY/London
Music: Original Compositions by Robot Repair

WARIO DESTROYS THE YOU TUBE

The new video of Wario Land for Nintendo Wii is putting in danger the Youtube site.

See here for the destruction effect

venerdì 26 settembre 2008

BORAT JAILED IN MILAN AFTER AN AMBUSH IN A FASHION SHOW

Sasha Baron Cohen, known for his movie Borat, has been jailed today in Milan because he has tried to horn in a fashion show.
video

FINDING NEW WAYS



Agency: McCann, Oslo
Agency Producer: Beril Holte Rasmussen
Creative: Frank Standal Dybhavn; Geir Florhaug; Carina Lindberg; Kjetill Nybo
Director: Robert Nylund
Production: Social Club, Stockholm
Producer: Johan Lindstrom
Post: The Chimney Pot, Stockholm

ENFLATING MENTOS IN BERLIN



See also here

MILLIMETRES MATTER

It's not new, but it is so cool. Viral for Samsung Fun Club



NO INSECTS WERE HARMED IN THE MAKING OF MILLIMETRES MATTER BUT SOME DID GET A LITTLE STICKY… ACTUALLY, THEY SEEMED QUITE HAPPY TO HELP CLEAN UP - BY EATING UP THE SUGARY MESS!

Agency The Viral Factory, London Creatives

http://www.millimetresmatter.com/index.html

giovedì 25 settembre 2008

DO YOU HAVE A TOILET IN YOUR HOUSE?





Life without loos: a glimpse of how life might be without toilets. Help WaterAid bring toilets to more of the world's population - visit www.wateraid.org/action

DIESEL DIRTY 30 PARTY

Diesel is spreading this viral video, originally done by SWF Porn, to announce its upcoming anniversary that will take place on october 11th, the worldwide Dirty 30 party Agency: The Viral Factory Director: Keith Schofield

24 hours, 17 cities, 1 party: Tokyo, Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich, Paris, Oslo, Stockholm, Zurich, London, Sau Paulo and New York.

The international line up includes Mark Ronson, N*E*R*D, M.I.A., David Holmes, Chaka Khan, New Young Pony Club and many more

Check out: http://www.diesel.com/xxx/



video

SPEAKING BILLBOARD



'Big in Japan' is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.



Agency: Le Bureau, Stockholm

FORD FIESTA. THIS IS NOW

After the pixel squares fo Axe, the screens for Ford Fiesta. This is now.



Agency: Ogilvy London
Director: Noah Harris.
Music: Pluxus, "Transient"

mercoledì 24 settembre 2008

AXE SQUARES



AGENCY: VEGAOLMOSPONCE, Argentina
Production Company: Rebolucion
CREATIVE GENERAL DIRECTORS: HERNAN IBARRA, WALTER AREGGER, HERNAN PONCE
CREATIVE DIRECTORS: RICARDO ARMENTANO/ANALIA RIOS
ART DIRECTOR: JORGE SARUDIANSKY

martedì 23 settembre 2008

IF YOU GIVE UP, THEY GIVE UP

Beautiful and touching.



Client: Quercus
Agency: McCann Portugal
CD/Art Director: Diogo Anahory
CD/Copywriter: Jose Bomtempo
Production Company: Seagulls Fly Brazil
Director: Flaviomac

lunedì 22 settembre 2008

MAD MEN WINS THE EMMY AWARD




Millions watched "Mad Men" make history on ABC as basic cable's first show to win a best drama award at the 60th annual Primetime Emmy Awards.

MICHAEL JORDAN. BECOME LEGENDARY

A campaign I missed, Nike Become Legendary, featuring Michael Jordan.


Look Me In The Eyes - Jordan Commercial - Become Legendary - Click here for more blooper videos





FREAKS LIKE US



Soma Film shot this viral for the Australian Director's Guild Conference 2008. The theme is ‘creative collaborations’.

TOP BRANDS

Do not check the list below and tell me: which are the top 10 brands worldwide? Coca cola, ok, and? Google? Nike? Ford? Apple? Now check.



And here another version.

ASSVERTISING



Headline: This is the only time we are getting into your ass.
Styx Underwear for men offers a unique design that ensures that no part of the cloth will get entangled.
Via fa.vor.it

Client: Styx Underwear
Advertising agency: McCann Erickson Prague, Czech republic
Creative Director: Lars Killi
ArtDirector: Michal Kotulek
Copywriter: Pavel Brazda

sabato 20 settembre 2008

WEIGHT WATCHERS


Lowe, Amsterdam

IS THAT THE LINEMAN?



Fox sport espanol and Conill advertising launched a new format during a soccer game. The video shows the lineman and cameraman distracted by the new Corolla ads.



Conill earned last week the Best of Show in Advertising Age's Hispanic Creative Advertising Awards for its groundbreaking non-traditional campaign for the launch of the 2008 Toyota Corolla -- an effort which earned a Media Lion at this year's Cannes International Advertising Festival.

venerdì 19 settembre 2008

IT WASN'T LOVE, IT WAS GUERRILLA MARKETING



This funny 'viral' piece focuses on a man who breaks up with his 'girlfriend' via webcam video because he was hired by a marketing company to date Mary, as part of a viral marketing campaign for the release of the movie "The Women".
The faux-boyfriend alerts "Mary" that he was only making $14 per hour to date her, but the experiences with him were real. The purpose of the campaign was to help Mary feel connected to one of the characters of the movie, who realizes her husband has been cheating on her.

RUBBISH BUS STOP


In order to discourage people from littering the streets of Auckland, Colenso BBDO shows people how much rubbish is dropped around a single bus shelter in one week. The effect is impressive.

giovedì 18 settembre 2008

PC VS MAC ONCE AGAIN

New Get A Mac ad from nytimes.com



Agency: TBWA\Media Arts Lab - Chief Creative Officer: Lee Clow - Executive Creative Directors: Duncan Milner, Eric Grunbaum - Creative Director: Jason Sperling -

Campaign I'm a pc for Microsoft




Agency: Crispin Porter + Bogusky

PEUGEOT 407. POST PRODUCTION



Agency: BETC Euro RSCG, Paris - Creative Director: Rémi Babinet - Copywriter: Jean-Christophe Royer - Art Director: Eric Astorgue - Production Company: Les Télécréateurs, Paris - Director: Stylewar - Music: Requiem - Dies Irae, G. Verdi -

MEET SEBASTIAN



Agency: BBH, New York - Executive Creative Director: Kevin Roddy - Creative Director: Matt Ian, Amee Shah - Art Director: Kris Wixom, Caprice Yu - Copywriter: Alisa Wixom, Tim Geoghegan - Head of Broadcast: Lisa Setten - Senior Producer: Laura Ferguson - Assistant Producer: Orlee Tatarka - Production Company: HSI Productions, New York - Director: Ryan Ebner -

CITROEN C4. STAYING ALIVE

The C4 dancing robot strikes again.




Agency: Euro RSCG, London
Art Director: Oliver Caporn
Copywriter: Justin Hooper
Production Company: Soixan7e Quin5e
Director: Jonas Akerlund
Producer: Christopher Thierry
Musical Artist: The Bee Gees
Song: Stayin' Alive

VESPA FOREVER. IN MEMORY OF GIORGIO BETTINELLI



I would like to remember Giorgio Bettinelli, who died on september 16th, aged 53. I didn'T know him personally, but I followed his travels via internet, newspapers and books. Giorgio realized what is a dream for most of us: travelling around the world, driving a Vespa, feeling free.

CALL A PHYSICIAN!



Nice guerrilla-viral launched by Pfizer Spain for its anti-smoke medicine Ciampix.
http://www.rompeconeltabaco.es/

SEA OF SEX

The sea is full of strange fishes.



Client: Aides
Agency: TBWA, Paris
Animation/VFX: Minivegas
Director: Minivegas
Music/SFX/Sound Design: Future Perfect

mercoledì 17 settembre 2008

BUD LIGHT SWEAR JAR WINS THE EMMY AWARD



"Swear Jar" spot for Bud Light won the Emmy Award for "Outstanding Commercial" at the Academy of Television Arts & Sciences annual awards, becoming the first web-only ad to claim the honor. The spot, which was directed by David Shane, premiered on Bud.tv last year and became a hit on both the viral video and advertising awards circuits.

Agency: DDB, Chicago

AUDI. MINI. ALFA ROMEO. THE CAR'S DAY

AUDI commercial


Agency: Heimat Werbeagentur GmbH

MINI viral video


ALFA ROMEO clips

martedì 16 settembre 2008

WINDS



After the Vigorsol Squirrel, another campaign focused on farting.

MEGUNICA

Megunica means Mexico Guatemala Nicaragua Costa Rica Argentina. Megunica is the title of a short film presented on Saturday 13th in Milan. It tells of the journey through South America of filmmaker Lorenzo Fonda, together with the artist and animator Blu. Lorenzo Fonda aimed at understanding what kind of influence the places and the people they met would have on his art. Anything else has been improvised.
Blu is the author of some impressive animations and installations, like Muto
Trailer


Excerpt


Produzione - Production: Mercurio Film
Produttore - Producer: Luca Fanfani, Francesco Pistorio
Sceneggiatura - Screenplay: Lorenzo Fonda
Montaggio - Editing: Fabio Capalbo
Fotografia - Cinematography: Lorenzo Fonda
Sound editor: TheTune
Musica - Music: Daniele Carmosino, Mario Mazzoli, Andres Reymondes, Lorenzo Magnaghi
Distribuzione - Distribution: Mercurio Film

http://www.blublu.org
http://www.megunica.org/

DEAD SOCIAL NETWORKS





Tributes.com, from Monster.com founder Jeff Taylor, and Footnote.com are two new social networks dedicated to dead people. They offer obituaries/memorials and could be used aas repositories for images and information about those who've passed on. Writer David Foster Wallace and musician Richard Wright are today's cover stories.

CARLTON MID. WOMAN WHISPERER

Cool ad from Australia for Carlton Mid



Agency: Clemenger BBDO, Melbourne

Part of the campaign 'Stay a little longer',: Carlton MID could give them this "mate time", that magical and often elusive time for one more beer. "In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems." said Director Tim Bullock.

PFIZER. MORE THAN MEDICATIONS.

A touching story from ZIG Toronto for Pfizer.



Advertiser: Pfizer
Agency: Zig Toronto
Creative Director: Martin Beauvais
Art Director: Niall Kelly
Copywriter: Goeff Morgan
Agency Producer: Dave Medlock
Executive Producer: James Davis
Producer: Kelly King
DoP: John Houtman
Director: John Mastromonaco
Production Company: Untitled Films, Toronto
Country: Canada

lunedì 15 settembre 2008

I WISH TO BE A BOY



Text: There are things you can do only when you are a boy. Try now you are still young.

McCann Erickson Romania
Client Vodafone

KITTEN CROISSANT


What's for breakfast? Let's wash our hands more often, using Lifebuoy Handwash.
Lowe Indonesia

HOVIS HISTORY



History of a nation in this nice Hovis ad.

Agency: MCBD, London
Creative Director: Danny Brooke-Taylor
Creatives: Danny Hunt & Gavin Torrance
Production Company: Rattling Stick, London
Director: Ringan Ledwidge
Producer: Sally Humphries
DP: Alwin Kuchler
Post Production: The Mill, London
Offline Editor: Rich Orrick @ Work, London

EXTREME STICKY NOTE EXPERIMENT



Fritz Grobe and Stephen Voltz, the mad scientists behind EepyBird, released their new Extreme Sticky Note Experiments on ABC Family. The the new 90 second Sticky Note Experiments video will play during the premiere of “Samurai Girl,” 8pm to 10pm, a new miniseries starring Jamie Chung and Brendan Fehr, who make cameo appearances.
“The Extreme Sticky Note Experiments” is sponsored by ABC Family, Office Max, and Coca-Cola. The sticky notes were provided by 3M, who gave EepyBird over 4 million Post-it notes for their experiments.

Authors: EepyBird (Fritz Grobe & Stephen Voltz)
Released: September 2008
Avertiser: OFFICEMAX
Country: USA
Category: Household maintenance & pet products
Tags: Viral
EepyBird
Post-it Notes art

BILL GATES AND JERRY SEINFELD

The new campaign by Crispin Bogursky for Microsoft features Bill Gates and Jerry Seinfeld. The reactions are very mixed.

http://www.microsoft.com/windows
The Shoe circus


The new family. In the second commercial in the series, Jerry Seinfeld convinces Bill Gates to try and connect with everyday people the old fashioned way.

domenica 14 settembre 2008

CUTTING PRECISION



Advertising Agency: BBDO BANGKOK, Thailand
Executive Creative Director: Nikrom Kulkosa, Suthisak Sucharittanonta
Creative Director: Vasan Wangpaitoon, Juntiga Nasunee
Art Director: Natee Likitsuwankool
Copywriter: Thanasorn Janekankit

LARGE HADRON COLLIDER RAP

Last weeks has been the top viral video with 3,325,908 views, 1,476 blog posts 9,944 comments.



Images came from:
particlephysics.ac.uk, space.com, the Institute of Physics, NASA, Symmetry, and Marvel

The talented dancers doubled as camera people, with some work by Neil Dixon. Stock footage is CERN's.

Will Barras is responsible for the killa beats:
http://www.ling.ed.ac.uk/~s9527813/

And thanks to MC Hawking, who first thought of using computer-voice to bring Stephen Hawking to the world of rap :-)
http://www.mchawking.com/

The rapper has a day job (we agree this is a good thing) as a science writer.
http://www.katemcalpine.com

sabato 13 settembre 2008

BROOKE SHIELDS TELLS A VW STORY

Brooke Shields's hilarious mocumentary/commercial for Volkswagen's Routan. Join her as she "powerfully tells the most important story of our time." www.routanboom.com



aGENCY: Crispin Porter + Bogusky, MiamI

LIFE IS EASIER IF YOU DON'T SPEAK UP

Terrific ad by Uncle Grey Denmark for Morgenavisen. What would the world be like if Nelson Mandela had kept his mouth shut?

venerdì 12 settembre 2008

AUDI 4. HUMAN GRIP

Independent grip, intelligently applied



Agency: Bartle Bogle Hegarty, London

WIND INSTRUMENTS



Avertiser: RENAULT
Brand name: RENAULT MEGANE
Agency: Publicis Graffiti
Country: Argentina
Category: Cars

IS GUINNESS TIRED TO WAIT?

Is Guinness quitting with the famous claim 'Good things come for those who wait'? This is the last Guinness commercial by Saatchi London. I still prefere the classic strategy.

giovedì 11 settembre 2008

TADPOLES



DDB New Zealand is promoting the film "knocked up" to air on Sky with this impressive billboard. They collected lot of tadpoles and converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. The complete installation has been put in a shopping mall.

Executive Creative Director - Toby Talbot
Copywriter - Christie Cooper
Art Director - James Conner
Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty

MY NAME IS COKE, ZERO COKE



Coca-Cola is to launch a global TV campaign in a tie-up with James Bond film Quantum of Solace with music by White Stripes frontman Jack White.
The TV and cinema ad is an homage to the Bond movie franchise's highly stylised pre-credit sequences. The ad will break in the UK in mid-September ahead of the premier of the movie on October 31.

Agency: Wieden + Kennedy London

mercoledì 10 settembre 2008

HERE I AM. DELPHINE DELSALLE

Delphine attributes her success as a judoka to everything from cross training, to perseverance, to dreaming. Despite the combative and demanding nature of her sport, she remains true to her femininity and even her oh-so-girlish indulgence of shopping. For more information, go to http://nikewomen.com

HERE I AM. SIMONA LA MANTIA

Only after a schoolyard race did Simona start to see the value of her too-long legs. It sparked a new interest in the track where her parents trained and she soon discovered a passion for jumping. She went on to compete as a triple jumper in the Olympic Games in 2004, the World Championships in 2005, the National Championships in 2006. For more information, go to http://nikewomen.com

HERE I AM. NICOLA SPIRIG

Despite growing up in a family of sports enthusiasts, Nicola had no designs on becoming a professional athlete. Yet as she found herself wanting to push her physical limits, she fell in love with the triathlon. To Nicola, the harder the race, the bigger the rush. This mentality has served her well as she has succeeded in becoming Junior European Champion, Junior World Champion, 3rd in the Elite European Championship, and is now ranked 6th in the world. If the physical exhaustion of being a professional triathlete ever starts to feel too easy, she has a second career as a law student to fall back on. More at http://www.nikewomen.com

HERE I AM. NICOLA SANDERS

Originally a hurdler, Nicola overcame heartbreak and injury, injury, and has risen to become a formidable sprinter and a Beijing hopeful. Among her many accolades, she won silver in the 2007 World Championships and became European Indoor Champion, both in the 400 metres. Last August she was also named British Woman Athlete of the Year. She says her strength has always come from maintaining her sense of humour and listening to her body.
More at http://www.nikewomen.com

HERE I AM. MARIA SHARAPOVA

Stunning campaign by Nike: Here I am.
Nike has launched a series of animated online ads that tell the story of the challenges faced by athletes such as tennis star Maria Sharapova and runner Nicola Sanders, as part of a pan-European campaign to inspire young women.
The five films, developed by Wieden & Kennedy Amsterdam, form part of a wider multimedia campaign which includes a coffee table book, exhibitions at flagship Nike stores, digital advertising and posters.
Nike's ads, which use the strapline "Here I Am", use different styles of animation to tell the story of the individual journeys the five women have made to become top athletes.

Sharapova
"They" love her one day and hate her the next. Glorify her, then vilify her. Yet despite the naysayers, critics and cynics, Maria thrives. 18 WTA and three Grand Slam titles later, she continues to be rewarded for listening to no one but herself. For more information, go to http://nikewomen.com




Project: Here I am

Clients: Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA
Brief: Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency: Wieden & Kennedy Amsterdam
CopyWriter: Betsy Decker
Art director: Anders Stake
Planner: Jenny Howard
Production company: Paranoid, Stink Digital
Directors: Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
Exposure: Pan-European

HUMAN PENGUINS



Task
Inspire people to help fight climate change by turning down their heating and using body warmth instead.
Tought
Do as penguins do.
Solutions
Some naturists, an indoor ski centre and a lot of favours.
Result
Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with no seeding budget, making it far and away Green Thing's most successful piece of content to date.

martedì 9 settembre 2008

AXE. SO CUTE



Advertiser: Unilever
Agency: Vegaolmosponce
Creative General Directors: Hernan Ibarra/Walter Aregger/Hernan Ponce
Art Director: Ignacio Ferioli
Copywriter: Joaquin Cubria
Client Services Director: Vanina Rudaeff
Agency Production Manager: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Garlic Films Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Assistant Director: Fernando Trullols
Director of Photography: Pancho Alcaine
Art Director: Luis Ramírez
Film Editor: Pablo Plant
Post Production: Miopía
Music: Swing Musica - adapted from Tchaikovski´s Sleeping Beauty
Sound: Swing Musica & Audio Post

VULNERABLE PEOPLE



"Uncovered," IS an outdoor display by Taxi for Blue Shield of California that features 40 statues showing human in "vulnerable positions." The broader idea is to symbolize the 6.7 million Californians who have no health coverage.

TOTAL ECLIPSE OF THE GORILLA



http://www.guardian.co.uk/media/2008/sep/05/advertising.marketingandpr

'The Cadbury "Gorilla" TV ad is to be relaunched during tonight's Big Brother final, with Phil Collins' In the Air Tonight replaced by Bonnie Tyler's Total Eclipse of the Heart.
The remix gives a deliberate nod to online mash-ups of the award-winning commercial featuring the over-the-top 80s number one.
Cadbury is also re-releasing its "Truck" ad, but with Bon Jovi's Living on a Prayer replacing Queen's Don't Stop Me Now as the musical accompaniment.
The new version of the "Gorilla" TV ad, created like the original - and "Truck" - by Cadbury's ad agency Fallon, will break during the Big Brother final on Channel 4 tonight.
Cadbury's original "Gorilla" ad was launched during last year's Big Brother final on August 31.
The new version will pay homage to the internet mash-up artists who remixed the original with Tyler's Total Eclipse of the Heart.'

giovedì 4 settembre 2008

ADIDAS SAMSUNG



Last sunday the Nike 10k run took place all over the world. Is this the Adidas-Samsung answer?

BECKHAM POPS IN

David Beckham unexpectedly stops by a soccer club and hands out gear from Dick's Sporting Goods.

Teaser


Video here
Agency: 180LA
AD: Erwin Federizo
CW: Tom Hamling
CD: Joel Rodriguez
ECD: William Gelner
Producer: Kate Morrison
Production Company: @radical.media
Director: Dave Meyers
DP: Joe Mead
EP(s): Frank Scherma, Donna Portaro
Post/Effects: Ring of Fire
Editorial: 89 Edit
Editor: Chris Davis
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith
Telecine: Co3
Colorist: Stefan Sonnenfeld
Sound Design: Lime
Sound Designer: Rohan Young

Music: Beacon Street Music

Boys and girls learn to bend it like Beckham from the man himself.

mercoledì 3 settembre 2008

LUCKY YOU



Agency: TRY
Client: Norway National Lottery
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Joachim Trier
Production Company: Moland Film

JULIAN BEEVER FOR CENTRAAL BEHEER


3D Artwork made by Julian Beever sponsored by Centraal Beheer. Location: 'Koopgoot', shopping area Rotterdam centre The Netherlands.

Client: Centraal Beheer
Agency: DDB, Amsterdam
Creative: Dennis Baars,
Erik Falke
Producer: Erik Poldervaart
Artist: Julian Beever

The making


The effect

martedì 2 settembre 2008

CENTRAAL BEHEER. ALIENS



It's so cool. The last Centraal Beheer commercial from DDB Amsterdam. Enjoy it until the last frame.

Advertiser: Central Beheer Achmea Insurance
Agency: DDB Amsterdam
Executive Creative Director: Mungo Maclagan
Art Director: Niels de Wit, Ruben Sonneveld, Daniel Snelders,Robert Van der Lans
Agency Producer: Yuka Kambayashi
Director: Stylewar
Production Company: Stink

Country: Netherlandsyb

Earth is being attacked by aliens.

A DIAMOND IS ROSEVER



Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.



Advertiser: De Beers DTC
Brand: A Diamond is Forever jewelery
Agency: JWT New York
Executive Creative Director: Walt Connelly, Kash Sree
Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth
Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo
Director: Leif Jensen, Chris Maiorino

Production Company: Humble

TOTEM GUERRILLA

Yesterday, a strange totem arrived in an italian beach, Bonassola. Initially people and newspapers believed it was an original fijian 'tiki', made out of wood. But when has been discovered it was a copy, made of fiberglass, it became apparent it's a guerrilla marketing - though the author it is still unknown.

lunedì 1 settembre 2008

THE MOMENT OF CHOICE



Client: McDonald's
Agency: DDB Stockholm
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Director: Jens Sjögren
Production Company: Mr. Krister

KNOCKOUT



Advertiser: Levi's
Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Marty Senn
Production Company: HSI
Director: Michael Haussman
VFX: Digital Domain
VFX Producer: Jason Cohon
VFX Supervisor: Andrew Eksner
Music: Human