mercoledì 17 settembre 2008

BUD LIGHT SWEAR JAR WINS THE EMMY AWARD



"Swear Jar" spot for Bud Light won the Emmy Award for "Outstanding Commercial" at the Academy of Television Arts & Sciences annual awards, becoming the first web-only ad to claim the honor. The spot, which was directed by David Shane, premiered on Bud.tv last year and became a hit on both the viral video and advertising awards circuits.

Agency: DDB, Chicago

1 commento:

natureofmarketing ha detto...

Thanks for sharing this ad with your readers. If anyone is interested in learning more about the marketing thought leadership that's behind DDB's world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference.

a case study on this spot can be viewed here

http://www.scribd.com/doc/7644921/The-NatureOf-Marketing-Case-Study-Bud-Light-Swear-Jar-Video