martedì 2 settembre 2008

A DIAMOND IS ROSEVER



Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.



Advertiser: De Beers DTC
Brand: A Diamond is Forever jewelery
Agency: JWT New York
Executive Creative Director: Walt Connelly, Kash Sree
Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth
Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo
Director: Leif Jensen, Chris Maiorino

Production Company: Humble

2 commenti:

Christian Harris ha detto...

As professor Richard Gant of NYU always said to me, you must engage and activate your target everytime and in everyway it's possible! Great idea, great video.

angelo ha detto...

Ciao Kri, come stai?