Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.
Advertiser: De Beers DTC
Brand: A Diamond is Forever jewelery
Agency: JWT New York
Executive Creative Director: Walt Connelly, Kash Sree
Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth
Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo
Director: Leif Jensen, Chris Maiorino
Production Company: Humble
2 commenti:
As professor Richard Gant of NYU always said to me, you must engage and activate your target everytime and in everyway it's possible! Great idea, great video.
Ciao Kri, come stai?
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