Stunning campaign by Nike: Here I am.
Nike has launched a series of animated online ads that tell the story of the challenges faced by athletes such as tennis star Maria Sharapova and runner Nicola Sanders, as part of a pan-European campaign to inspire young women.
The five films, developed by Wieden & Kennedy Amsterdam, form part of a wider multimedia campaign which includes a coffee table book, exhibitions at flagship Nike stores, digital advertising and posters.
Nike's ads, which use the strapline "Here I Am", use different styles of animation to tell the story of the individual journeys the five women have made to become top athletes.
"They" love her one day and hate her the next. Glorify her, then vilify her. Yet despite the naysayers, critics and cynics, Maria thrives. 18 WTA and three Grand Slam titles later, she continues to be rewarded for listening to no one but herself. For more information, go to http://nikewomen.com
Project: Here I am
Clients: Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA
Brief: Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency: Wieden & Kennedy Amsterdam
CopyWriter: Betsy Decker
Art director: Anders Stake
Planner: Jenny Howard
Production company: Paranoid, Stink Digital
Directors: Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
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