12 minuti fa
venerdì 19 settembre 2008
IT WASN'T LOVE, IT WAS GUERRILLA MARKETING
This funny 'viral' piece focuses on a man who breaks up with his 'girlfriend' via webcam video because he was hired by a marketing company to date Mary, as part of a viral marketing campaign for the release of the movie "The Women".
The faux-boyfriend alerts "Mary" that he was only making $14 per hour to date her, but the experiences with him were real. The purpose of the campaign was to help Mary feel connected to one of the characters of the movie, who realizes her husband has been cheating on her.