APPLE. SWITCHERS CAM

Un nuovo soggetto della celebre campagna Apple Get a Mac. Il video banner sarà sulla prima pagina dei più importanti siti negli States. PC tenta di inseguire gli switchers sui displays.

Siti: New York Times Wall Street Journal Washington Post Slate The Atlantic The Daily Show Tech: Wired PC World PC Magazine Cnet CNN Tech Ars Technica ZDNet Sports Ilustrated YouTube The Onion Metacafe Instructables HowStuffWorks Salon

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Creative Director: Jason Sperling
Associate Creative Director: Chuck Monn , Kevin Tenglin
Senior Art Director: Jamie Reilly
Senior Copy Writer: Pete Figel

IT WASN'T LOVE, IT WAS GUERRILLA MARKETING

This funny 'viral' piece focuses on a man who breaks up with his 'girlfriend' via webcam video because he was hired by a marketing company to date Mary, as part of a viral marketing campaign for the release of the movie "The Women".
The faux-boyfriend alerts "Mary" that he was only making $14 per hour to date her, but the experiences with him were real. The purpose of the campaign was to help Mary feel connected to one of the characters of the movie, who realizes her husband has been cheating on her.

MENTOSKISSCAM

Mentos has launched this interactive site to offer a memorable experience of freshness. If you have a webcam they provide a sexy babe who will make out with you after popping a virtual Mentos.
If you actually haven't any webcam, see the video.