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martedì 9 settembre 2008
TOTAL ECLIPSE OF THE GORILLA
'The Cadbury "Gorilla" TV ad is to be relaunched during tonight's Big Brother final, with Phil Collins' In the Air Tonight replaced by Bonnie Tyler's Total Eclipse of the Heart.
The remix gives a deliberate nod to online mash-ups of the award-winning commercial featuring the over-the-top 80s number one.
Cadbury is also re-releasing its "Truck" ad, but with Bon Jovi's Living on a Prayer replacing Queen's Don't Stop Me Now as the musical accompaniment.
The new version of the "Gorilla" TV ad, created like the original - and "Truck" - by Cadbury's ad agency Fallon, will break during the Big Brother final on Channel 4 tonight.
Cadbury's original "Gorilla" ad was launched during last year's Big Brother final on August 31.
The new version will pay homage to the internet mash-up artists who remixed the original with Tyler's Total Eclipse of the Heart.'