mercoledì 10 settembre 2008

HUMAN PENGUINS



Task
Inspire people to help fight climate change by turning down their heating and using body warmth instead.
Tought
Do as penguins do.
Solutions
Some naturists, an indoor ski centre and a lot of favours.
Result
Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with no seeding budget, making it far and away Green Thing's most successful piece of content to date.

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