FRIDAY MIX

Questo è da organizzare in tutti gli uffici. Bud Light Clothin Drive


Chi tocca i soldi muore, Interbank Piranha Ambient

Advertising Agency: JWT, Lima, Perú
Creative Director: Moises Urrutia
Art Director: Renzo Vásquez
Copywriters: Renzo Vásquez, Sergio Franco
Producer: Coco Irei
Additional credits: Javier Graña, Jhonatan López

Strategie di investimento. Mystocks

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Executive Creative Director: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau
Art Director: Jan Berg
Copywriter: Oliver Kohtz
Management Supervisor: Joerg-Peter Dressel
Project Management: Sarah Moser
Agency Producer: Thomas Nabbefeld
Production Company: element e, Hamburg
Director: Alex Feil

FIAT 500. BIKINI CONTEST GUERRILLA

Uno dei modi più facili per creare diffusione virale è la nudità. Ad Amsterdam lo ha fatto FIAT con questo Bikini contest nella piazza Koningsplein, animata anche da percussionisti finto-caraibici. Cosa dire? Anche se c'è un po' di gente ad applaudire e lanciare gridolini, e il video è finito su qualche blog di guerrilla, a me fa tristezza. Gente che si spoglia in metro, ragazzi che rimangono in mutande in piazza, donne che vanno in bicicletta senza vestiti. Basta. Rivestitevi.

HUMAN PENGUINS

Task
Inspire people to help fight climate change by turning down their heating and using body warmth instead.
Tought
Do as penguins do.
Solutions
Some naturists, an indoor ski centre and a lot of favours.
Result
Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with no seeding budget, making it far and away Green Thing's most successful piece of content to date.

WINTER FLASHERS

Tourisme au Queensland
Caricato da BlogtheCom

The objective: To make Queensland the number one choice for a winter holiday.

To remind the Sydney and Melbourne markets than, evein in winter (it's winter now in Australia), the weather's warm enough to enjoy Queensland's beaches

24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.

Agency: CumminsNitro Brisbane, Executive Creative Director: Nancy Hartley, Creative Director: James Burchill, Copywriter: Trent Hendrick, Art Director: Ralphie Barnett