FIAT 500. BIKINI CONTEST GUERRILLA

Uno dei modi più facili per creare diffusione virale è la nudità. Ad Amsterdam lo ha fatto FIAT con questo Bikini contest nella piazza Koningsplein, animata anche da percussionisti finto-caraibici. Cosa dire? Anche se c'è un po' di gente ad applaudire e lanciare gridolini, e il video è finito su qualche blog di guerrilla, a me fa tristezza. Gente che si spoglia in metro, ragazzi che rimangono in mutande in piazza, donne che vanno in bicicletta senza vestiti. Basta. Rivestitevi.

ASICS FINDS ITS OWN WAY

Da cui ho imparato che Asics significa Anima sana in corpore sano.



Brand Asics
Agency Woedend! Amsterdam
Title Find your own path
Concept Peep van der Molen, Lennart Driessen, Marnix Pauwels
Account Jesse Houweling, Rianne Zandstra
Production Company Paradise Films
Director Rad-Ish
Producer Ivo van Riet
Post production company Medialab Paris - One More Prod
Animation Philippe Palmieri, Patrick Jean
Image motion Benjamin Laborde, Aline Sinquin
D.O.P. Jo Molitoris
Editor Teun Rietveld
Photograph Ross Brown
Music Q Department - Drazen Bosnjak

WEIGHT WATCHERS

Lowe, Amsterdam

MASS SHIRT SWAPPING IN AMSTERDAM

From 101 great goals: The typical method of promoting the new (overpriced) strip is to have the club’s star player model the new clobber, plastering the posters all over the place for maximum exposure.But Ajax have shown that they can think out of the box for their official new kit launch, releasing a brilliant advert to showcase their new threads. Filmed live, Ajax chose to release their kit in the Leidseplein in Amsterdam earlier this week, using real people as a marketing tool.
At midday a referee ran into the middle of the Leidseplein and blew his whistle. Suddenly, around 200 men descended onto the official, all wearing the new Ajax strip, simulating a mixture of goal celebrations and reactions to the full time whistle. The innocent onlookers, who were initially startled by the events, slowly cottoned on to what was happening, with the 200 men offering to swap their shirts with the crowd.