I WOULD RUN TO YOU. IF I DON'T DIE.

In auto, come Dustin Hoffmann nel Laureato, a piedi, come Woody Allen in Manhattan, da un capo all'altro di un Paese, come in Sagami Love Distance.
Correre incontro al proprio amore è uno dei topos del racconto romantico.
Si poteva inventare qualcosa di nuovo?
Lo ha fatto W+K per Nike Run.
Delizioso.

M: I think I'm gonna need a medic
W: You filled the hall with flower petals
M: Why does my mouth taste like metal?
W: Baby I might die without you
M: Baby, I might die.

NIKE. THE LIGHT

Client: Nike
Agency: Wieden + Kennedy, Portland
Agency Producer: Monica Ranes
Creative Director: Alberto Ponte,
Jeff Williams,
Tyler Whisnand
Art Director: Mike Warzin
Copywriter: Brandon Pierce
Director: Jaron Albertin
Production Company: Smuggler
Executive Producer: Patrick Milling Smith,
Brian Carmody,
Lisa Rich
Head Of Production: Laura Thoel
Producer: Jasper Thomlinson
Director of Photography: Nigel Bluck
Post Production: The Mill
Editorial Company: Joint Editorial
Editor: Kyle Valenta
Editorial Producer: Patty Brebner

LOVE NEEDS DISTANCE

Agency: GT Tokyo
CD/AD/CW/PL: Naoki Ito
Designer: Saiko Kamikanda
Technical Director: Qanta Shimizu
Producer: Atsuki Yukawa
Production Company: NON-GRID, Tokyo
Director: Kan Eguchi
DP: Takahiro Konomi
Music: Ryuichi Sakamoto
Cast: Iori Abeno, Shohei Kawasaki

ASICS FINDS ITS OWN WAY

Da cui ho imparato che Asics significa Anima sana in corpore sano.



Brand Asics
Agency Woedend! Amsterdam
Title Find your own path
Concept Peep van der Molen, Lennart Driessen, Marnix Pauwels
Account Jesse Houweling, Rianne Zandstra
Production Company Paradise Films
Director Rad-Ish
Producer Ivo van Riet
Post production company Medialab Paris - One More Prod
Animation Philippe Palmieri, Patrick Jean
Image motion Benjamin Laborde, Aline Sinquin
D.O.P. Jo Molitoris
Editor Teun Rietveld
Photograph Ross Brown
Music Q Department - Drazen Bosnjak

ADIDAS SAMSUNG

Last sunday the Nike 10k run took place all over the world. Is this the Adidas-Samsung answer?